STOP: How Social Media Affects Every Part of your Business

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As presented by Antony Mayfield at Internet World #iwexpo

As presented by Antony Mayfield at Internet World #iwexpo

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  • http://www.bbc.co.uk/virtualrevolution/

Transcript

  • 1. STOP: How social media affects every part of your business Internet World : : 26th April 2010
  • 2. The social literacy of the corporation How connected brands change their organisations Free iCrossing Client Summit : : Feb 24th, 2010
  • 3. “ we shape our tools and then our tools shape us” http://goo.gl/oR8L
  • 4. history
  • 5. IV
  • 6. revolution
  • 7. thinking at web scale http://bit.ly/8h04u
  • 8. an expanding sphere Image: Bestario http://goo.gl/SWZq
  • 9. disrupt / absorb Image (cc) dominik99
  • 10. it’s reached our relationships
  • 11. how we think Image: (cc) gingiber http://goo.gl/2MM8
  • 12. how we organise ourselves Image: Bestario.org
  • 13. hard-nosed business version
  • 14. http://goo.gl/J2eq “ ...this is just the beginning of an exciting new era of global interconnectedness that will spread ideas and innovations around the world faster than ever before.”
  • 15. literacy Source: http://tweetstats.com
  • 16. connected brands = literate
  • 17. how to do it
  • 18. STOP
  • 19. Strategic Tactical Organisational Personal
  • 20. Strategic How will the social web affect how we think and plan at a strategic business level? Will they change our commercial, political, social & cultural environment? What will our response be? Tactical Organisational Personal
  • 21. Strategic Tactical How will the tactics of our brand marketing change? What will happen to the structure of campaigns, the mix of media, our relationships with media and agency partners? Organisational Personal
  • 22. Strategic Tactical Organisational Our organisation, including our employees and suppliers, has evolved to meet the demands of a media and marketing environment that is changing rapidly. Will the divisions and structures we have now need to change? How will communications, governance and collaboration alter? Personal
  • 23. Strategic Tactical Organisational Personal What will this mean for us all at a personal level? What skills and ways of working will need to be considered? Will the nature of our people’s work, of work itself, be altered?
  • 24. business case
  • 25. http://goo.gl/NLd3
  • 26.
  • 27.
  • 28.
  • 29. developing a framework
  • 30. context principles governance guidance notes case studies
  • 31. context principles governance guidance notes case studies
  • 32. context principles governance guidance notes case studies
  • 33. context principles governance guidance notes case studies
  • 34. context principles governance guidance notes case studies
  • 35. STOP
  • 36. shiny things
  • 37. iCrossing: Say What?
  • 38. icrossing.com/research/
  • 39. next?
  • 40. personal literacy http://meandmywebshadow.com
  • 41. 3 mths: Personal literacy 1 yr: Company-wide literacy 5 yrs: CMO 10 yrs: CEO career plan
  • 42. 13 47 Email: antony.mayfield@icrossing.co.uk Sites: www.icrossing.co.uk Blogs: connect.icrossing.co.uk www.antonymayfield.com Twitter: @amayfield Thank you
  • 43. 13 47 antonymayfield.tel Email: antony.mayfield@icrossing.co.uk Sites: www.icrossing.co.uk Blogs: connect.icrossing.co.uk www.antonymayfield.com Twitter: @amayfield Thank you