0
STOP:  How social media affects every part of your business Internet World : : 26th April 2010
The social literacy of the corporation How connected brands change their organisations Free iCrossing Client Summit : : Fe...
“ we shape our tools and then our tools shape us” http://goo.gl/oR8L
history
IV
revolution
thinking at web scale http://bit.ly/8h04u
an expanding sphere Image: Bestario http://goo.gl/SWZq
disrupt / absorb Image (cc) dominik99
it’s reached our relationships
how we think Image: (cc) gingiber http://goo.gl/2MM8
how we organise ourselves Image: Bestario.org
hard-nosed business version
http://goo.gl/J2eq “ ...this is just the beginning of an exciting new era of global interconnectedness that will spread id...
literacy Source: http://tweetstats.com
connected brands = literate
how to do it
STOP
Strategic Tactical Organisational Personal
Strategic How will the social web affect how we think and plan at a strategic business level? Will they change our commerc...
Strategic Tactical How will the tactics of our brand marketing change? What will happen to the structure of campaigns, the...
Strategic Tactical Organisational Our organisation, including our employees and suppliers, has evolved to meet the demands...
Strategic Tactical Organisational Personal What will this mean for us all at a personal level? What skills and ways of wor...
business case
http://goo.gl/NLd3
developing a framework
context principles governance guidance notes case studies
context principles governance guidance notes case studies
context principles governance guidance notes case studies
context principles governance guidance notes case studies
context principles governance guidance notes case studies
STOP
shiny things
iCrossing: Say What?
icrossing.com/research/
next?
personal literacy http://meandmywebshadow.com
3 mths:  Personal literacy 1 yr: Company-wide literacy  5 yrs: CMO  10 yrs: CEO  career plan
13 47 Email:  antony.mayfield@icrossing.co.uk  Sites:  www.icrossing.co.uk  Blogs:  connect.icrossing.co.uk  www.antonymay...
13 47 antonymayfield.tel Email:  antony.mayfield@icrossing.co.uk  Sites:  www.icrossing.co.uk  Blogs:  connect.icrossing.c...
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STOP: How Social Media Affects Every Part of your Business

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As presented by Antony Mayfield at Internet World #iwexpo

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  • Transcript of "STOP: How Social Media Affects Every Part of your Business "

    1. 1. STOP: How social media affects every part of your business Internet World : : 26th April 2010
    2. 2. The social literacy of the corporation How connected brands change their organisations Free iCrossing Client Summit : : Feb 24th, 2010
    3. 3. “ we shape our tools and then our tools shape us” http://goo.gl/oR8L
    4. 4. history
    5. 5. IV
    6. 6. revolution
    7. 7. thinking at web scale http://bit.ly/8h04u
    8. 8. an expanding sphere Image: Bestario http://goo.gl/SWZq
    9. 9. disrupt / absorb Image (cc) dominik99
    10. 10. it’s reached our relationships
    11. 11. how we think Image: (cc) gingiber http://goo.gl/2MM8
    12. 12. how we organise ourselves Image: Bestario.org
    13. 13. hard-nosed business version
    14. 14. http://goo.gl/J2eq “ ...this is just the beginning of an exciting new era of global interconnectedness that will spread ideas and innovations around the world faster than ever before.”
    15. 15. literacy Source: http://tweetstats.com
    16. 16. connected brands = literate
    17. 17. how to do it
    18. 18. STOP
    19. 19. Strategic Tactical Organisational Personal
    20. 20. Strategic How will the social web affect how we think and plan at a strategic business level? Will they change our commercial, political, social & cultural environment? What will our response be? Tactical Organisational Personal
    21. 21. Strategic Tactical How will the tactics of our brand marketing change? What will happen to the structure of campaigns, the mix of media, our relationships with media and agency partners? Organisational Personal
    22. 22. Strategic Tactical Organisational Our organisation, including our employees and suppliers, has evolved to meet the demands of a media and marketing environment that is changing rapidly. Will the divisions and structures we have now need to change? How will communications, governance and collaboration alter? Personal
    23. 23. Strategic Tactical Organisational Personal What will this mean for us all at a personal level? What skills and ways of working will need to be considered? Will the nature of our people’s work, of work itself, be altered?
    24. 24. business case
    25. 25. http://goo.gl/NLd3
    26. 26.
    27. 27.
    28. 28.
    29. 29. developing a framework
    30. 30. context principles governance guidance notes case studies
    31. 31. context principles governance guidance notes case studies
    32. 32. context principles governance guidance notes case studies
    33. 33. context principles governance guidance notes case studies
    34. 34. context principles governance guidance notes case studies
    35. 35. STOP
    36. 36. shiny things
    37. 37. iCrossing: Say What?
    38. 38. icrossing.com/research/
    39. 39. next?
    40. 40. personal literacy http://meandmywebshadow.com
    41. 41. 3 mths: Personal literacy 1 yr: Company-wide literacy 5 yrs: CMO 10 yrs: CEO career plan
    42. 42. 13 47 Email: antony.mayfield@icrossing.co.uk Sites: www.icrossing.co.uk Blogs: connect.icrossing.co.uk www.antonymayfield.com Twitter: @amayfield Thank you
    43. 43. 13 47 antonymayfield.tel Email: antony.mayfield@icrossing.co.uk Sites: www.icrossing.co.uk Blogs: connect.icrossing.co.uk www.antonymayfield.com Twitter: @amayfield Thank you
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