As presented by Antony Mayfield at Internet World #iwexpo

1. STOP: How social media affects every part of your business Internet World : : 26th April 2010

2. The social literacy of the corporation How connected brands change their organisations Free iCrossing Client Summit : : Feb 24th, 2010

3. “ we shape our tools and then our tools shape us” http://goo.gl/oR8L

4. history

5. IV

6. revolution

7. thinking at web scale http://bit.ly/8h04u

8. an expanding sphere Image: Bestario http://goo.gl/SWZq

9. disrupt / absorb Image (cc) dominik99

10. it’s reached our relationships

11. how we think Image: (cc) gingiber http://goo.gl/2MM8

12. how we organise ourselves Image: Bestario.org

13. hard-nosed business version

14. http://goo.gl/J2eq “ ...this is just the beginning of an exciting new era of global interconnectedness that will spread ideas and innovations around the world faster than ever before.”

15. literacy Source: http://tweetstats.com

16. connected brands = literate

17. how to do it

18. STOP

19. Strategic Tactical Organisational Personal

20. Strategic How will the social web affect how we think and plan at a strategic business level? Will they change our commercial, political, social & cultural environment? What will our response be? Tactical Organisational Personal

21. Strategic Tactical How will the tactics of our brand marketing change? What will happen to the structure of campaigns, the mix of media, our relationships with media and agency partners? Organisational Personal

22. Strategic Tactical Organisational Our organisation, including our employees and suppliers, has evolved to meet the demands of a media and marketing environment that is changing rapidly. Will the divisions and structures we have now need to change? How will communications, governance and collaboration alter? Personal

23. Strategic Tactical Organisational Personal What will this mean for us all at a personal level? What skills and ways of working will need to be considered? Will the nature of our people’s work, of work itself, be altered?

24. business case

25. http://goo.gl/NLd3

29. developing a framework

30. context principles governance guidance notes case studies

31. context principles governance guidance notes case studies

32. context principles governance guidance notes case studies

33. context principles governance guidance notes case studies

34. context principles governance guidance notes case studies

35. STOP

36. shiny things

37. iCrossing: Say What?

38. icrossing.com/research/

39. next?

40. personal literacy http://meandmywebshadow.com

41. 3 mths: Personal literacy 1 yr: Company-wide literacy 5 yrs: CMO 10 yrs: CEO career plan

42. 13 47 Email: antony.mayfield@icrossing.co.uk Sites: www.icrossing.co.uk Blogs: connect.icrossing.co.uk www.antonymayfield.com Twitter: @amayfield Thank you

43. 13 47 antonymayfield.tel Email: antony.mayfield@icrossing.co.uk Sites: www.icrossing.co.uk Blogs: connect.icrossing.co.uk www.antonymayfield.com Twitter: @amayfield Thank you