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Social media


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Kevin Wheeler's view of the future of social media and where it will be in 2016.

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Social media

  1. 1. The Future of Social Media Where is it Taking Us?<br /> Kevin WheelerDecember 2010<br />
  2. 2. Here we are c. 2016<br />Jobs/role defined automatically by tools that aggregate/analyze resumes, emails, messages, friends, networks and accomplishments of high performers.<br />
  3. 3. Personal data on candidates scraped from websites/public information/social networks and from products bought, services used, interests scraped from comments, Tweets, locations, etc.<br />3<br />
  4. 4. . . .2016<br />4<br />Career information/interests aggregated from various sources including alumni groups, schools, associations activities, comments, Tweets.<br />Personalized engagement & marketing via messages/suggestions in video/audio/text. <br />Corporate information/job information scraped and amalgamated automatically.<br />
  5. 5. . . .2016<br />Composite views of organizations, jobs/hiring managers using blogs, online reviews, referrals from friends, public data.<br />5<br />
  6. 6. 6<br />
  7. 7. 2010 Social Media Hype Curve<br />
  8. 8. 6 Things to Watch Grow<br />Crowdsourcing assessment<br />Automatic Social Screening<br />Sentiment Analysis<br />Reputation/Brand management<br />Location-Based Services<br />Personal Online Security<br />8<br />
  9. 9. Crowdsourcing<br />9<br />Crowdsourcing is the act of taking a job traditionally performed by a single person and outsourcing it to an undefined, generally large group of people.<br />
  10. 10. Recruiting Applications<br />Group assessment/evaluation of a candidate.<br />Group assessment of an organization.<br />10<br />
  11. 11. 11<br />
  12. 12. 12<br />
  13. 13. Automatic Social Screening<br />© 2010, Future of Talent Institute<br />13<br />
  14. 14. Sentiment Analysis<br />14<br />Determines the attitude of a user with respect to some topic.<br />
  15. 15. 15<br />
  16. 16. 16<br />
  17. 17. How do we use it for Recruiting?<br />Culture Fit<br />Hiring manager fit<br />Role fit<br />Attitude to issues<br />17<br />
  18. 18. Reputation/Brand Management<br />18<br />Opinion, influence, anonymity, persistent data, ad-based search engines, and enemies interests coexist and intersect.<br />"If you don’t show up in a Google search for your name or product, you do not exist"<br /> - William Arruda, Branding Expert<br />
  19. 19. Social Network “Buzz” Matters<br />News and reputation increasingly shaped by social networks – particularly Facebook.<br />Acts as the noise “filter” and distiller.<br />Recruiting/personal brand, company/personal reputation will be shaped in these networks.<br />19<br />
  20. 20. 20<br />
  21. 21. Recruiting Applications<br />Attraction<br />Selling/influencing<br />Closing<br />21<br />
  22. 22. Location-Based Sourcing and Attraction<br />22<br />Use of GPS and other location identifying applications to send specific messages to or target individuals.<br />
  23. 23. 23<br />
  24. 24. Targeted Messaging<br />24<br />
  25. 25. Sourcing<br />Awareness<br />Engagement<br />Targeted marketing<br />25<br />How do we use it for Recruiting?<br />
  26. 26. Personal Online Security<br />26<br />Widgets focused on protection of user  privacy and security.<br />
  27. 27. Degree of Disclosure<br />27<br />Privacy management is “is the continual management of boundaries between different spheres of action and degrees of disclosure within<br />those spheres”(Palen, Dourish 2003).<br />
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  29. 29. Thanks!<br />Boomers can Write to me at :<br /><br />Gen X can Read my blog at:<br /><br />Gen Y Follow me on Twitter at:<br /><br />Anyone can Read my columns on ERE:<br /><br />