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S.T.O.P. - How social media affects every part of your business
This was one of my favourite presentations of 2010, as it combines almost everything I'm interested in at the moment, from business strategy to personal digital literacy.
This was one of my favourite presentations of 2010, as it combines almost everything I'm interested in at the moment, from business strategy to personal digital literacy.
The social ! !! literacy of the L
U S Free P to w O corpora:on CE e H o e m How connected brands g e co an ! b h change their organisa:ons c ld a nd or w t he iCrossing Client Summit : : Feb 24th, 2010 2
“...this is just the beginning
of an exciting new era of global interconnectedness that will spread ideas and innovations around the world faster than ever before.” http://goo.gl/J2eq 14
Strategic Tac:cal How will the
social web affect how we think and plan at a strategic business level? Will they change our commercial, political, social & cultural environment? What will our response be? Organisa:onal Personal 20
Strategic Tac:cal How will the
tactics of our brand marketing change? What will happen to the structure of campaigns, the mix of media, our relationships with media and agency partners? Organisa:onal Personal 21
Strategic Tac:cal Organisa:onal Our organisation,
including our employees and suppliers, has evolved to meet the demands of a media and marketing environment that is changing rapidly. Will the divisions and Personal structures we have now need to change? How will communications, governance and collaboration alter? 22
Strategic Tac:cal Personal What will
this mean for us all at a personal level? What skills and ways of working will need to be considered? Will the nature of our peopleʼs work, of Organisa:onal work itself, be altered? 23
.t el fi e ld
Thank you ym ay nt on a Email: antony.mayfield@icrossing.co.uk Sites: www.icrossing.co.uk Blogs: connect.icrossing.co.uk www.antonymayfield.com Twitter: @amayfield 47 43 13