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STOP:
How social media
affects every part of
your business
Internet
World
:
:
26th
April
2010





                       ...
The
social
 !
              !!
literacy
of
the

        L U S       Free
      P        to
            w     O
corpora:on ...
“we shape our
tools and
then our tools
shape us”




                 http://goo.gl/oR8L   3
history

          4
IV


     5
revolution
thinking at web
         scale

http://bit.ly/8h04u
                      7
an expanding
   sphere

       Image: Bestario http://goo.gl/SWZq   8
disrupt / absorb


Image (cc) dominik99

                           9
it’s reached our
  relationships

                   10
how we think


       Image: (cc) gingiber http://goo.gl/2MM8   11
how we organise
               ourselves
Image: Bestario.org




                              12
hard-nosed
business version

                   13
“...this is just the
                     beginning of an
                     exciting new era of
                     gl...
literacy


           Source: http://tweetstats.com
connected brands
how to do it


               17
STOP


       18
Strategic       Tac:cal



Organisa:onal   Personal



                           19
Strategic                                    Tac:cal
How will the social web affect how we
think and plan at a strategic b...
Strategic                              Tac:cal
                       How will the tactics of our brand
                ma...
Strategic                                          Tac:cal



Organisa:onal
Our organisation, including our employees and
...
Strategic                              Tac:cal



                Personal
                What will this mean for us all ...
business case


                24
http://goo.gl/NLd3

                     25
26
27
28
developing a


               29
context

  principles

guidance
notes
 governance
case
studies
                 30
context

  principles

guidance
notes
 governance
case
studies
                 31
context

  principles

guidance
notes
 governance
case
studies
                 32
context

  principles

guidance
notes
 governance
case
studies
                 33
context

  principles

guidance
notes
 governance
case
studies
                 34
STOP


       35
shiny things


               36
iCrossing: Say



                 37
icrossing.com/research/
(CC) This presentation can be shared under a Creative Commons Attribution licence - see final slid...
next?




        39
personal literacy



         http://meandmywebshadow.com

                                       40
career plan
3 mths: Personal literacy

       1 yr: Company-wide literacy

                             5 yrs: CMO

      ...
Thank you
   Email:     antony.mayfield@icrossing.co.uk
   Sites:     www.icrossing.co.uk
   Blogs:     connect.icrossing....
.t el
                fi e ld
  Thank
you
        ym
           ay
  nt on
a
     Email:     antony.mayfield@icrossing.co.u...
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S.T.O.P. - How social media affects every part of your business

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This was one of my favourite presentations of 2010, as it combines almost everything I'm interested in at the moment, from business strategy to personal digital literacy.

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S.T.O.P. - How social media affects every part of your business

  1. STOP: How social media affects every part of your business Internet
World
:
:
26th
April
2010
 1
  2. The
social
 ! !! literacy
of
the
 L U S Free P to w O corpora:on CE e H o e m How
connected
brands
g e co an ! b h change
their
organisa:ons c ld a nd or w t he iCrossing
Client
Summit
:
:
Feb
24th,
2010 2
  3. “we shape our tools and then our tools shape us” http://goo.gl/oR8L 3
  4. history 4
  5. IV 5
  6. revolution
  7. thinking at web scale http://bit.ly/8h04u 7
  8. an expanding sphere Image: Bestario http://goo.gl/SWZq 8
  9. disrupt / absorb Image (cc) dominik99 9
  10. it’s reached our relationships 10
  11. how we think Image: (cc) gingiber http://goo.gl/2MM8 11
  12. how we organise ourselves Image: Bestario.org 12
  13. hard-nosed business version 13
  14. “...this is just the beginning of an exciting new era of global interconnectedness that will spread ideas and innovations around the world faster than ever before.” http://goo.gl/J2eq 14
  15. literacy Source: http://tweetstats.com
  16. connected brands
  17. how to do it 17
  18. STOP 18
  19. Strategic Tac:cal Organisa:onal Personal 19
  20. Strategic Tac:cal How will the social web affect how we think and plan at a strategic business level? Will they change our commercial, political, social & cultural environment? What will our response be? Organisa:onal Personal 20
  21. Strategic Tac:cal How will the tactics of our brand marketing change? What will happen to the structure of campaigns, the mix of media, our relationships with media and agency partners? Organisa:onal Personal 21
  22. Strategic Tac:cal Organisa:onal Our organisation, including our employees and suppliers, has evolved to meet the demands of a media and marketing environment that is changing rapidly. Will the divisions and Personal structures we have now need to change? How will communications, governance and collaboration alter? 22
  23. Strategic Tac:cal Personal What will this mean for us all at a personal level? What skills and ways of working will need to be considered? Will the nature of our peopleʼs work, of Organisa:onal work itself, be altered? 23
  24. business case 24
  25. http://goo.gl/NLd3 25
  26. 26
  27. 27
  28. 28
  29. developing a 29
  30. context principles guidance
notes governance case
studies 30
  31. context principles guidance
notes governance case
studies 31
  32. context principles guidance
notes governance case
studies 32
  33. context principles guidance
notes governance case
studies 33
  34. context principles guidance
notes governance case
studies 34
  35. STOP 35
  36. shiny things 36
  37. iCrossing: Say 37
  38. icrossing.com/research/ (CC) This presentation can be shared under a Creative Commons Attribution licence - see final slide for details
  39. next? 39
  40. personal literacy http://meandmywebshadow.com 40
  41. career plan 3 mths: Personal literacy 1 yr: Company-wide literacy 5 yrs: CMO 10 yrs: CEO 41
  42. Thank you Email: antony.mayfield@icrossing.co.uk Sites: www.icrossing.co.uk Blogs: connect.icrossing.co.uk www.antonymayfield.com Twitter: @amayfield 47 42 13
  43. .t el fi e ld Thank
you ym ay nt on a Email: antony.mayfield@icrossing.co.uk Sites: www.icrossing.co.uk Blogs: connect.icrossing.co.uk www.antonymayfield.com Twitter: @amayfield 47 43 13

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