HootSuite's Higher Education Program provides professors with free access to the tools and resources needed to effectively teach social media in the classroom within different fields of instruction.
Learn more at https://socialbusiness.hootsuite.com/higher-ed.html
During the 90-day program, professors and their students have free access to HootSuite University, HootSuite Pro, and detailed social media curricula.
This course will teach marketing students how to create and maintain a social media presence for business, including Facebook, Twitter, Google+, Tumblr, LinkedIn, YouTube, Instagram, etc. Students will learn to use social media for public relations and communications purposes.
Hootsuite's Higher Education Program provides professors with free access to the tools and resources needed to effectively teach social media in the classroom within different fields of instruction.
Learn more at http://socialbusiness.hootsuite.com/higher-ed.html
During the 90-day program, professors and their students have free access to HootSuite University, HootSuite Pro, and detailed social media curricula.
The Social Media for Journalism curriculum will assist professors in teaching journalism students how to create and maintain a professional presence on social media, including Facebook, Twitter, Google+, Tumblr, LinkedIn, YouTube, Instagram, etc.
Students will learn to use social media to enhance their reporting, build their personal brand, and drive traffic to their stories.
This assignment is for students to learn paid social media and influencer marketing using the Stukent Mimic Social simulator. This is for a social media public relations or social media marketing class. Learn more about this assignment by seraching "stukent mimic social" at Mattkushin.com
My Fall 2019 COMM 322 Social Media class syllabus for undergraduate students at Shepherd University. A version of this syllabus is discussed in detail in my book Teach Social Media: A Plan for Creating a Course Your Students Will Love available on Amazon.com.
Learn more about this class and read about assignments at: https://Mattkushin.com
17 Tips for Teaching Social Media MarketingStukent Inc.
This presentation gives tips on how to teach a social media marketing course. The slides are loaded with resources for instructors and students.
Learn more about Stukent and digital marketing education here:
www.stukent.com
https://stukent.com/expert-session-sp...
https://www.facebook.com/stukentapp/
https://twitter.com/StukentApp
This is an assignment for my Comm 322 Social Media Class for Fall 2014. It is a way for students to learn about content planning related to goals, objectives, key messages, and social media channel purpose goals. Thus, students get to think strategically about the type of content that they can create that would align with those goals. I've blogged about this assignment at mattkushin.com where you can find more context and explanation.
Syllabus for my Fall 2016 social media class. Learn more about my class at mattkushin.com. A blog post on this class is here: http://mattkushin.com/2016/08/24/social-media-class-overview-fall-2016/
Hootsuite's Higher Education Program provides professors with free access to the tools and resources needed to effectively teach social media in the classroom within different fields of instruction.
Learn more at http://socialbusiness.hootsuite.com/higher-ed.html
During the 90-day program, professors and their students have free access to HootSuite University, HootSuite Pro, and detailed social media curricula.
The Social Media for Journalism curriculum will assist professors in teaching journalism students how to create and maintain a professional presence on social media, including Facebook, Twitter, Google+, Tumblr, LinkedIn, YouTube, Instagram, etc.
Students will learn to use social media to enhance their reporting, build their personal brand, and drive traffic to their stories.
This assignment is for students to learn paid social media and influencer marketing using the Stukent Mimic Social simulator. This is for a social media public relations or social media marketing class. Learn more about this assignment by seraching "stukent mimic social" at Mattkushin.com
My Fall 2019 COMM 322 Social Media class syllabus for undergraduate students at Shepherd University. A version of this syllabus is discussed in detail in my book Teach Social Media: A Plan for Creating a Course Your Students Will Love available on Amazon.com.
Learn more about this class and read about assignments at: https://Mattkushin.com
17 Tips for Teaching Social Media MarketingStukent Inc.
This presentation gives tips on how to teach a social media marketing course. The slides are loaded with resources for instructors and students.
Learn more about Stukent and digital marketing education here:
www.stukent.com
https://stukent.com/expert-session-sp...
https://www.facebook.com/stukentapp/
https://twitter.com/StukentApp
This is an assignment for my Comm 322 Social Media Class for Fall 2014. It is a way for students to learn about content planning related to goals, objectives, key messages, and social media channel purpose goals. Thus, students get to think strategically about the type of content that they can create that would align with those goals. I've blogged about this assignment at mattkushin.com where you can find more context and explanation.
Syllabus for my Fall 2016 social media class. Learn more about my class at mattkushin.com. A blog post on this class is here: http://mattkushin.com/2016/08/24/social-media-class-overview-fall-2016/
This is a syllabus for my persuasion and message design course. It looks at theories, concepts and tactics for persuasion.
To learn more about this class and others, go to: mattkushin.com
My social media syllabus for fall 2017. Class is taught in the Department of Communication at Shepherd University. This semester, we will include Hootsuite Academy, Meltwater, and much more. Students can complete a Facebook Blueprint assignment for extra credit. This syllabus is discussed in depth on my blog: http://mattkushin.com
These slides are a summary of a previous lecture that discusses in depth the concepts of social capital, social objects, strength of weak ties, and seeks to show students things to consider when applying these concepts in their use of social media. They are used in my Social Media course in the Dept of Communication at Utah Valley University: profkushinsocial.wordpress.com
These slides were created for the course:
Comm 350R Social Media
Dr. Matthew J. Kushin
Department of Communication
Utah Valley University
For more on the course see:
http://profkushinsocial.wordpress.com
For more about the professor, see:
http://profkushin.wordpress.com
or @mjkushin on Twitter
These slides were created for the course:
Comm 350R Social Media
Dr. Matthew J. Kushin
Department of Communication
Utah Valley University
For more on the course see:
http://profkushinsocial.wordpress.com
For more about the professor, see:
http://profkushin.wordpress.com
or @mjkushin on Twitter
This is the syllabus for my (applied) communication research class for spring 2019. The class is taught to undergraduate communication students at Shepherd University. The class is geared towards students interested in working in public relations, social media and related fields. Learn more about this class and others I teach at: https://mattkushin.com.
This is the full slide deck for my presentation at the 2016 PRSA Educator's Academy Super Saturday in Indianapolis. The presentation looks at how you can use the Slack app to foster class teams on group projects.
You can learn more at Mattkushin.com
This project was assigned to students in my communication research class. It combines several techniques to offer students a chance to learn a variety of different ways of doing social media analytics, social listening and some basic social network analysis.
You can learn more at: MattKushin.com
This is an assignment for my PR Principles class at Shepherd University. Students participate in the Ketchum Mindfire Challenges. Learn more about the post at http://mattkushin.com. Search: Ketchum Mindfire.
Student Email and Social Media Etiquette Policy for #Freberg15Karen Freberg
Email and social media correspondence policy for COMM 333 [Social Media, Mobile Technologies, and Strategic Communication] for Spring 2015. Class taught by Karen Freberg at the University of Louisville.
This is an updated version of my social media audit assignment for my university-level social media class. This assignment relies on the use of Keyhole.co social media analytics software. Learn more at: mattkushin.com.
COVID-19 (Coronavirus) Brand Crisis Response Activity: Brands Doing Good in a...Matthew J. Kushin, Ph.D.
An informal group Zoom presentation activity for online students in a Public Relations Principles course. The activity asks students to explore and conduct a compare and contrast how brands are responding during the COVID-19 (coronavirus) crisis.
Snapchat Strategy, Tips, and Suggestions for StratCommKaren Freberg
Introduction to Snapchat along with tips on how to set up an account, create a storyboard, and current trends and campaigns being used by brands and users on Snapchat.
Social Media campaigns are great tools for Marketing, PR, CRM, communication and community building. However, social media success is a function of intent, listening, participating and intelligence.
With social media usage constantly on the rise, it’s imperative your small business learns how to capitalize on one of the world’s best digital marketing tools. It can seem tricky at first to manipulate the algorithms and figure out what your audience wants. But when you focus on simple, time-tried methods to boost your social media presence, you’ll start gaining traction. To get you started, here are our top 10 social media best practices for small businesses:
Connect with the socialpilot platform to properly manage your social media
Click Here: https://www.socialpilot.co?fp_ref=chandima22
This is a syllabus for my persuasion and message design course. It looks at theories, concepts and tactics for persuasion.
To learn more about this class and others, go to: mattkushin.com
My social media syllabus for fall 2017. Class is taught in the Department of Communication at Shepherd University. This semester, we will include Hootsuite Academy, Meltwater, and much more. Students can complete a Facebook Blueprint assignment for extra credit. This syllabus is discussed in depth on my blog: http://mattkushin.com
These slides are a summary of a previous lecture that discusses in depth the concepts of social capital, social objects, strength of weak ties, and seeks to show students things to consider when applying these concepts in their use of social media. They are used in my Social Media course in the Dept of Communication at Utah Valley University: profkushinsocial.wordpress.com
These slides were created for the course:
Comm 350R Social Media
Dr. Matthew J. Kushin
Department of Communication
Utah Valley University
For more on the course see:
http://profkushinsocial.wordpress.com
For more about the professor, see:
http://profkushin.wordpress.com
or @mjkushin on Twitter
These slides were created for the course:
Comm 350R Social Media
Dr. Matthew J. Kushin
Department of Communication
Utah Valley University
For more on the course see:
http://profkushinsocial.wordpress.com
For more about the professor, see:
http://profkushin.wordpress.com
or @mjkushin on Twitter
This is the syllabus for my (applied) communication research class for spring 2019. The class is taught to undergraduate communication students at Shepherd University. The class is geared towards students interested in working in public relations, social media and related fields. Learn more about this class and others I teach at: https://mattkushin.com.
This is the full slide deck for my presentation at the 2016 PRSA Educator's Academy Super Saturday in Indianapolis. The presentation looks at how you can use the Slack app to foster class teams on group projects.
You can learn more at Mattkushin.com
This project was assigned to students in my communication research class. It combines several techniques to offer students a chance to learn a variety of different ways of doing social media analytics, social listening and some basic social network analysis.
You can learn more at: MattKushin.com
This is an assignment for my PR Principles class at Shepherd University. Students participate in the Ketchum Mindfire Challenges. Learn more about the post at http://mattkushin.com. Search: Ketchum Mindfire.
Student Email and Social Media Etiquette Policy for #Freberg15Karen Freberg
Email and social media correspondence policy for COMM 333 [Social Media, Mobile Technologies, and Strategic Communication] for Spring 2015. Class taught by Karen Freberg at the University of Louisville.
This is an updated version of my social media audit assignment for my university-level social media class. This assignment relies on the use of Keyhole.co social media analytics software. Learn more at: mattkushin.com.
COVID-19 (Coronavirus) Brand Crisis Response Activity: Brands Doing Good in a...Matthew J. Kushin, Ph.D.
An informal group Zoom presentation activity for online students in a Public Relations Principles course. The activity asks students to explore and conduct a compare and contrast how brands are responding during the COVID-19 (coronavirus) crisis.
Snapchat Strategy, Tips, and Suggestions for StratCommKaren Freberg
Introduction to Snapchat along with tips on how to set up an account, create a storyboard, and current trends and campaigns being used by brands and users on Snapchat.
Social Media campaigns are great tools for Marketing, PR, CRM, communication and community building. However, social media success is a function of intent, listening, participating and intelligence.
With social media usage constantly on the rise, it’s imperative your small business learns how to capitalize on one of the world’s best digital marketing tools. It can seem tricky at first to manipulate the algorithms and figure out what your audience wants. But when you focus on simple, time-tried methods to boost your social media presence, you’ll start gaining traction. To get you started, here are our top 10 social media best practices for small businesses:
Connect with the socialpilot platform to properly manage your social media
Click Here: https://www.socialpilot.co?fp_ref=chandima22
Take the One Month Social Media Marketing Challenge and launch your venture through social media. This guide is an effective companion to Susan Gunelius' new book, 30 Minute Social Media Marketing (McGraw-Hill, October 2010, ISBN: 9780071743815)
If you are a brand without
Snapchat, Instagram, Pinterest, Tumblr & Weekly video content on Youtube.
Sorry! You are behind the times, it’s not 2013, it’s 2016 soon
Social media recommendations are “word of mouth” today. From buying a shoe, booking a hotel to purchasing a car, we all love to see how people talk about a particular brand before making an order.
Challenge with most online businesses today is that they confuse social media as a channel similar to radio and television and use it for broadcasting information rather than creating interaction with prospects. However if carried in a right way social platforms can be used as a channel to prospect, engage, communicate, convert & retain people.
This training provides you the expertise to take more specialist roles in the field of social media management in 1-2 months
Course Overview - Social Media Skills for Business Marketing and Networking. This is an introductory description of the TrainingAid course (Course # TA-C501) focusing on social media skills for businesses and professionals.
Learn more: http://www.trainingaid.org
Learn how to BOOST your BUSINESS and online presence using Social Media!
Social Power Program is an online program training people on:
•Learn the fundamentals of social media
•Learn how to build better brand engagement
•Learn how to enhance your visitors experience
•Learn how to grow your business using social media strategies
If you want someone to break down aspects of social media to get more clients and build your business using social media, this is the program for you.
http://www.socialpowerprogram.com
We are the professional web design & development company in India
We specialize in providing services like web design & development, mobile application development, graphic design & e-commerce solutions to help start ups & small businesses in creating their brand identity. We market them by offering digital marketing, SEO and social media marketing services.
Corporate Social Media Education – Social Media AcademySociety3
The Corporate Education Program helps business teams to leverage social media for their day to day business activities. To help understand what we do and what we teach, you can listen to this free introductory webinar and get a feel for content, style and approach.
The corporate education program is not the typical social media training where you learn to setup a LinkedIn profile, how to tweet and how to create a fan page on Facebook. Instead we focus on the business implications, how to leverage what is going on in the market, how to create a strategy, build an executable social media engagement plan and select the right tools for a given strategy.
* The implication of the social customer to any business
* Social Media as a corporate strategy
* A sound plan from assessment to execution
* Selection criteria for social media tools
* Reporting and analytic in the social web
* Team structures and distributing the work load
* Rules of engagement, management requirements
* Methods, models and frameworks
* Class structure, hands on experience
* A sound plan for the next 180 days.
Team manager in marketing, sales, product management or support
Digital et Social Media - Quelles tendances & enjeux pour 2018Hootsuite
Quelles seront les tendances majeures qui marqueront l’année 2018 ? Qu’est-ce que ça implique concrètement pour votre business ? Comment vous y préparer et investir votre temps et votre argent pour en tirer le meilleur parti ?
Redécouvrez l'intégralité de notre webinaire pour vous tenir prêts pour 2018 !
A look back at Hootsuite's Ambassador program in 2017. This yearbook highlights the great things we’ve accomplished together with our #hootamb community.
If you’d like to join or learn more about the Hootsuite Ambassador
Program, visit: https://hootsuite.com/community/ambassador-program
The Digital Champion Breakfast: How to Prove Social ROIHootsuite
Measuring the return on your social media investment is no longer optional.
To secure executive buy-in for social marketing strategies—and larger, dedicated budgets—digital and marketing leaders need to confidently demonstrate how social media efforts are contributing to an organization’s broader business goals. You not only need to understand what to measure to show real impact, but also how to grab your CMOs attention by presenting the findings in a way that matters.
Hootsuite's global director of enterprise client strategy, Jaime Stein, delivers a presentation on proving social ROI.
Debunking the Myths of Social Customer Care by Hootsuite & ZendeskHootsuite
Our experts from Hootsuite & Zendesk share how organization can benefit from being customer-obsessed on social media—and provide actionable tips on how to start making changes. Download e-book here: http://ow.ly/ElS1303sks3
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Not a Hootsuite user yet? Check out our plans here- http://ow.ly/XMDeU
Harnessing Digital Transformation to Create Business Growth—Hootsuite CMO Pen...Hootsuite
Penny Wilson, Hootsuite's CMO, talks digital transformation for growth at #TractionConf—the alignment of business to customers at every touchpoint in their digital journey. Connect with @hootpenny on Twitter, and follow along with hashtag #TractionConf.
http://hootsuite.com | http://tractionconf.io
[Infographic] How social media can help you build #BrandLoveHootsuite
Creating and nurturing #BrandLove on social media can turn happy customers into powerful advocates. So how can your business make that #BrandLove happen?
Hootsuite partnered with Survey Monkey to ask users in Asia Pacific how brands can win their love on social media. This is what they told us.
Médias Sociaux - Tendances et Enjeux pour les entreprises en 2016 Hootsuite
Voici les slides du webinaire “Médias Sociaux - Tendances et Enjeux pour les entreprises en 2016 animé par Yann Dirheimer, Marketing Manager Europe du Sud chez Hootsuite, et Isabelle Mathieu, consultante, formatrice, experte en stratégie digitale et fondatrice du blog emarketinglicious.fr
Vous y découvrirez:
- Quel est le type de contenu que les internautes attendent vraiment en 2016 et en quoi les professionnels du Marketing devraient changer leur approche pour le leur apporter
- Les évolutions du Marketing Influenceurs et comment il va impacter votre activité digitale cette année
Webinar: How to a Build A Social Media PlanHootsuite
Building a social media plan is vital for every business to achieve success. In this webinar, you can expect practical tips in creating one social media strategy plan for your business!
Watch the recording on Youtube here: http://ow.ly/XPDmW
Want to learn more about social media planning? Check out additional resources here:
Social Media Strategy Guide: http://ow.ly/XP79c
Social Media Templates - blog post: http://ow.ly/XP7cA
Social Media Strategy Template: http://ow.ly/XP7f7
Not a Hootsuite user yet? Check out our plans here- http://ow.ly/XMDeU
Hootsuite is the world’s most widely used social relationship platform for managing social media. Learn more here: www.hootsuite.com
Social Networks Account:
Twitter - @HootsuiteAPAC
Instagram - @Hootsuite
Facebook Page - @Hootsuite
From Google’s armada of giant balloons in the stratosphere to Facebook’s Internet.org project, massive efforts are underway to break down the world’s connectivity barriers. In a matter of years, three BILLION people will be experiencing a socially connected, mobile-friendly internet for the first time, driving transformation from politics to pop culture. This panel is about what happens next.
Just about everybody knows the story of the Grinch. The grumpy green creature who hated Christmas, but only because nobody showed him any kindness. The story has a moral that is widely applicable to our everyday lives, of course, but we also thought it resonated from a social media professional’s perspective—with a few select tweaks.
This is our version, The Troll Who Stole Christmas.
We want you to share your best Seuss-inspired social media rhyme. Share your rhymes on social networks using #HootSeuss. Bonus points if you can make it Grinch-inspired.
Instagram is a big hit for many businesses! We are an official partner of Instagram and we have successfully integrate it into our Hootsuite platform. You can expect practical tips and creating a Instagram strategy plan for your business!
Social media coaches at Hootsuite have compiled Instagram strategic tips for businesses to apply to influence their Instagram success.
Download the Instagram Strategy Guide here: http://ow.ly/V0CUZ
and watch the recording on Youtube here: http://ow.ly/V0GY9
____________________________________________________________________
Hootsuite is the world’s most widely used social relationship platform for managing social media. Learn more here: www.hootsuite.com
Sign up today for a free 30 day trial and receive custom training from our team of product experts! https://hootsuite.com/plans/pro
Social Networks Account:
Twitter - @HootsuiteAPAC
Instagram - @Hootsuite
Facebook Page - http://owl.li/V5ypK
We’ve always been an organization with strong values, but scaling our Employer Brand with such rapid growth takes more than a compelling Employer Value Proposition (EVP). We needed to find a way to iterate on our current frameworks. To articulate and capture what makes Hootsuite special, and make it easy for current and future employees to sing from the same sheet of music.
Our answer was to develop an Employer Brand playbook, “A Guide to #HootsuiteLife.” The playbook was developed to share the why, what, and how we approach Employer Brand; including examples of Employer Brand campaigns and how our peeps can bring them to life. Focused primarily on equipping our talent department, we also wanted to build something that our employees felt equally empowered by.
Use this playbook to inspire your own employer brand.
Best Practices on Instagram and Hootsuite Hootsuite
Hootsuite is proud to announce that we are able to schedule Instagram postings from our platform!
Our product expert at Hootsuite will show several best practices on Instagram and a walk-through on how you can get started on Instagram via Hootsuite.
Watch the webinar link here-http://ow.ly/Vsvuj
____________________________________________________________________
Hootsuite is the world’s most widely used social relationship platform for managing social media. Learn more here: www.hootsuite.com
Sign up today for a free 30 day trial and receive custom training from our team of product experts! https://hootsuite.com/plans/pro
Social Networks Account:
Twitter - @HootsuiteAPAC
Instagram - @Hootsuite
Facebook Page - http://owl.li/V5ypK
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
1.4 modern child centered education - mahatma gandhi-2.pptx
Social Media for Communications Curriculum
1. Social Media for Communications
In today’s rapidly-evolving media landscape, social media has not only become a fundamental tool for
communication, but a must-have skill in amultitude of industries. With the right amount of practice and social
media education, students and professionals are empowered with a competitive edge in their studies, careers and
communications.
This course will teach marketing students how to create and maintain a social media presence for business,
including Facebook, Twitter, Google+, Tumblr, LinkedIn, YouTube, Instagram, etc. Students will learn to use social
media for public relations and communications purposes.
Course objectives
HIGHER ED HSU CURRICULUM PACKAGE
By the completion of this course, students will be able to:
✔✔Understand social media fundamentals
✔✔Understand basic social media etiquette
✔✔Create a social media strategy
✔✔ Publish social media updates and engage with a
community
✔✔ Apply social media best practices to enhance their
personal brand
✔✔Drive traffic to their blog using social media
✔✔Create a content marketing calendar
✔✔Understand social media advertising
✔✔Manage social media using the Hootsuite dashboard
✔✔Measure site traffic using Google Analytics
✔✔Create and follow a social media policy
This curriculum is made up of the following lessons:
1. Why Social Media?
2. The Digital Communications Landscape
3. Social Networks, Part 1
4. Personal Branding & Social Media Etiquette
5. Social Media Tools & Applications
6. Social Media & Breaking News
7. Social Networks, Part 2
8. Engaging on Social Media
9. Social Media Analytics & Proving ROI
10. Social Media Policies
2. Lesson: Why Social Media?
Social media has changed the way we communicate and the way we do business. Word of mouth marketing is being
replaced by tweeting recommendations to friends, and more and more customers are researching products online
before purchasing. This introductory lesson introduces the relevance of social media in marketing and gives a high
level overview of the top social networks.
Lesson Objectives:
‹‹Understand how social media has created a shift in communications
‹‹Understand the current state of social media marketing
‹‹Understand high level applications of the top 10 social networks: Facebook, Twitter, LinkedIn, Google+, Youtube,
HIGHER ED HSU CURRICULUM PACKAGE
Foursquare, Tumblr, Instagram, Pinterest, and Flickr
Watch
‹‹SCMD 121: Introduction to Social Networks
‹‹Lecture Series: The Redefinition of Traditional Media Models with Todd Defren
Read
‹‹How Social Media Has Changed the Face of Public Relations
‹‹Infographic: How social media has changed PR and journalism
Do
‹‹Activate your Hootsuite account and create your Hootsuite University profile
‹‹Complete your SCMD 121 workbook
‹‹Complete the SCMD 121 exam
3. Lesson: The Digital
Communications Landscape
Before you start marketing using social media, it’s important to understand how social media fits in with other digital
tools and marketing approaches. This lesson will provide the relevance for social media in our digital age.
Lesson Objectives:
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‹‹Understand the technology adoption cycle
‹‹Understand the role of PR in the changing media landscape
‹‹Understand the relationships between different digital entities
Watch
‹‹Lecture Series: The Redefinition of Traditional Media Models with Todd Defren
Read
‹‹Rethinking “Crossing the Chasm”
‹‹Digital Marketing Transit Map
‹‹The Role of PR in the Changing Media Landscape
Do
‹‹Find a client for your class project
Project Assignment: Introduce the class project and have students research and select the beat that they will
report on using social media.
Class Project: Students will work for a client of their choosing, such as a non-profit organization, a new startup,
small business, etc, for the duration of the semester. Students should choose a client that has an existing social
media presence and will need to have access to existing social media channels. Students will be performing a social
media audit and creating a social media campaign for their client, which will be presented later in the course.
Principles learned in class will be applied to their client as they use social media for communications and learn
hands-on social media best practices. Hootsuite will be used as an integrated marketing tool throughout the course
and students will attain their Hootsuite Certification.
Students will provide a report on their successes and challenges, what strategies worked and didn’t work, what
social networks and applications they found the most effective, and their overall experience.
Grading will be determined by the quality of content created, social media activity, and effort.
4. Lesson: Social Networks, Part 1
Students will learn the fundamentals of creating and managing social presences on Facebook, Twitter, Tumblr, and
Google+ and how communicators are using these networks. The material provided in this lesson is intended to give
students the tactical knowledge of how to use these social networks, it is recommended that class time be used to
cover the ideas, theory, or application of these networks.
Lesson Objectives:
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‹‹Create and maintain a business presence on
Facebook, Twitter, and Google+
‹‹Create and publish content to a Tumblr blog
‹‹Engage with other customers social media
‹‹Use social media to follow their industry and
community
Facebook
Professor may choose to combine this with other sections of the lesson or have Facebook as a standalone lecture.
Learning Objectives:
‹‹Setting Up Your Facebook Page
‹‹Monitoring Facebook Insights
‹‹Understanding Facebook Page Features
‹‹Understanding how marketers and businesses use
Facebook
Watch
‹‹SCMD 125: Setting Social Media Profiles Up for Business Success (Optimizing Your Facebook Pages Profile)
Read
‹‹Best Practice Guide: Marketing on Facebook
‹‹Using Facebook for Public Relations
‹‹Facebook Marketing Tips for PR Agencies
Do
‹‹“Like” Facebook Marketing
‹‹Follow at least 5 pages relevant to your client’s industry
‹‹Complete the Facebook portion of your SCMD 125 workbook
5. Twitter
Professor may choose to combine this with other sections of the lesson or have Twitter as a standalone lecture.
Learning Objectives:
‹‹What is Twitter?
‹‹Setting Up Your Twitter Account
‹‹Understanding Twitter’s Web Features
‹‹Following & Connecting with Your Community on Twitter
‹‹Understanding Hashtags & Privacy Settings
‹‹Understanding Marketing Best Practices for Twitter
‹‹Engaging With Your Community on Twitter
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Watch
‹‹SCMD 125: Setting Social Media Profiles Up for Business Success (Optimizing Your Twitter Business Profile)
Read
‹‹“Mom, this is how Twitter works” by Jessica Hische
‹‹The PR Pro’s Guide to Twitter
‹‹Review The Twitter Rules
Review the Review Twitter Basics portal
Do
‹‹If you don’t have one already, create your personal Twitter account
‹‹Create a Twitter list for your client’s industry, including at least 10 industry influences and 10 other businesses
or organizations
‹‹Find your client’s community on Twitter. Eg if your client is a restaurant, find the “foodie” community. Follow
influencers and relevant accounts and find popular hashtags you can utilize
‹‹Complete the Twitter portion of your SCMD 125 workbook
6. Google+
It’s recommended that Google+ is combined with another section in this lesson, such as Tumblr.
Learning Objectives:
‹‹What is Google+?
‹‹Creating and Customizing Your Google+ Profile
‹‹Understanding Google+ Features
‹‹How to Grow Your Audience Using Google+
‹‹Creating and Using Google+ Circles
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Watch
‹‹SCMD 125: Setting Social Media Profiles Up for Business Success (Your Google+ Page Profile)
Read
‹‹How Google+ improves your overall marketing with Google
‹‹Google Plus for Business –How to Create a Google Plus Page
Do
‹‹Create a Google+ page for your client if they do not already have one
‹‹Create two circles for your client: one for other organizations and another circle of influencers or prominent
people in your industry/community
‹‹Complete the Google+ portion of your SCMD 125 workbook
7. Tumblr
It’s recommended that Tumblr is combined with another section in this lesson, such as Google+.
Learning Objectives:
‹‹What is Tumblr?
‹‹Understand how Tumblr is similar and different from
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other blogging platforms
‹‹Understand How Businesses Are Using Tumblr
‹‹Create and customize a Tumblr blog
‹‹Publish content to Tumblr
Watch
‹‹Lecture Series: How the Best Brands Tell Stories Using Tumblr with Ari Levine
Read
‹‹Getting Started Guide: Tumblr for Small Businesses
‹‹A Quick Guide to Using Tumblr for Business
‹‹11 Step Blogging Guide
‹‹8 Step Call to Action Guide
Do
‹‹Create a personal Tumblr blog to use for professional purposes. You can customize your blog from a
varietyof free themes available from Tumblr.
‹‹Once you have created your blog, tweet the URL with the class hashtag. Using the hashtag, find your
classmates’ blogs and follow them.
‹‹Find and follow other Tumblr accounts relevant to PR and communications, be it personalities, publications,
organizations, governments, etc.
‹‹Explore Tumblr’s featured tags, and research which tags are most popular for your business
‹‹Note: you can only follow blogs from a primary Tumblr account. If you have an existing Tumblr account you
can easily create a secondary blog, but you will only be able to follow, like, and reply to posts using your
primary Tumblr account (which would be your personal). Be sure to create a new Tumblr account with an
email address you can share with your client.
Project Assignment: Now that you have a working knowledge of how to create and maintain a social media presence on
Facebook, Twitter, Google+, and Tumblr, it’s time to get started with your class project. Conduct a social media audit of your
client to include in your final report. Your audit should include which social networksthe client is currently using, how they
are utilizing it, suggest improvements for existing pages, and recommend adding or deleting social networks.
In addition to the client project, students will also be improving their personal branding and social media presence
throughout the course. You will maintain your own personal but professional blog on Tumblr where you will write about
concepts you’ve learned in class and other industry news to establish a reputable online presence for yourself.
You can use Tumblr as a static blog, or you can use it to post a mix of short and long form content (as seen in the
readings0. Write your first blog post on a subject that is of interest to you, publish it to Tumblr using appropriate post tags,
and promote it on social media using best practices gleaned from reviewing assigned material.
8. Lesson: Personal Branding & Social
Media Etiquette
Understanding how to communicate with social media is key to your success in today’s digital landscape. In this
lesson, you’ll learn the guidelines and best practices around social media etiquette as well as the nuances of specific
social networks to help you communicate effectively online.
It’s important for communicators to have a consistent personal brand and professional online presence to help you find
clients, present yourself as knowledgeable, and leverage your personal networks to help you achieve your business’ goals.
Lesson Objectives:
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‹‹Understand the Fundamental Dos & Don’ts of Social
Media
‹‹Understand Why Social Media Etiquette is Important
‹‹How To Build A Network of Connections That Reflects
You
‹‹How To Disclose Bias and Represent Yourself
Accurately
‹‹Understand the nuanced etiquette for Twitter,
Facebook, and LinkedIn
‹‹Create a consistent personal brand online
Watch
‹‹SCMD 115: The Dos & Don’ts of Social Media
Etiquette
‹‹HOOT 100, 105, 110: Getting Started With Hootsuite
‹‹Lecture Series: Professional Branding and
Networking on LinkedIn
Read
‹‹5 Ways to Avoid Sabotaging Your Personal
Brand Online
‹‹Why Profile Photos Matter - Is Yours Appropriate?
‹‹Students, Here’s How to Kick-Start Your Personal
Brand Online”
Do
‹‹Complete your SCMD 115 worksheet & pass the SCMD 115 exam
‹‹Review @Sree’s Effective Twitter Bios Twitter list. Is yours working for you?
‹‹Get started with your Hootsuite dashboard by adding social networks and following the steps outlined in your
course workbook
9. Project Assignment: Now that you understand why personal branding and social media etiquette is important, it’s
time to take an audit of your existing client pages: is there a consistent branding scheme (color/cover photo/avatar)?
Based on what you’ve learned, update your pages on Twitter, Facebook, Google+, and Tumblr.
Create a personal website of all your social media profiles to show off your personal brand using Flavors.me or
About.me and tweet your URL using the class hashtag. You should update this site as the class progresses and you
add more social profiles.
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10. Lesson: Social Media Tools &
Applications
As you’ve learned, social media can be a powerful tool for communication. However, it can be difficult to manage
multiple social profiles, networks, and accounts as new ones spring forward all the time. Organizing your social media
and conversations is important so you can then add opinion and provide engaging content in the form of a story.
Lesson Objectives:
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‹‹How to Track the Success of a Story From Tweet to
Pageview
‹‹How to Measure Site Traffic Using Google Analytics
‹‹Understand Why Social Media Management Tools Are
Important
‹‹Understand the Mobile App Landscape
Watch
‹‹End to End ROI Tracking with Hootsuite & Google Analytics
‹‹HOOT 120, 130, 140: Getting Started With Hootsuite
‹‹Using Social Media for Global Growth: The Airbnb Story
Read
‹‹How To Measure Social Media ROI For Your
Business
‹‹Using Google Analytics & Tumblr
‹‹Case Study: Anatomy of a Tweet
‹‹Hop Aboard the Mobile Marketing Train
Do
‹‹Create a Disqus account, install it on your Tumblr, and enable comments for your readers.
‹‹Complete the appropriate sections in your coursebook
Project Assignment: Create a Google Analytics account and start tracking your Tumblr blog and Hootsuite
messages! Apply the best practices you learned from the Google Analytics webinar and track how much traffic each
of your social media posts is generating. Create a marketing content strategy for your final report. Based on your
analytics in the coming weeks, make adjustments to your social media messages and experiment with different ways
of driving traffic, and include these strategies your final report.
If you have a smartphone, research apps that will be helpful to your marketing, download them, and start
experimenting with using them for your project. Some inspiration: Dropbox to quickly share files, IFTTT to set up
news alerts, Vine for on-location video, etc. If you choose, you can post your experiences or the media you created
to your blog.
11. Lesson: Social Influence
Social media is ripe with influencers across every industry, and learning to engage with them online is critical to your
success. This lesson will cover different strategies and techniques used when seeking out influencers and building
out social ads.
Lesson Objectives:
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‹‹Understand social influence
‹‹Understand Klout
‹‹How to find and engage with influencers
Watch
‹‹Lecture Series: Klout for Business: Leveraging Influence for Your Brand with Joe Fernandez
‹‹Lecture Series: Return on Influence: Personal Power on the Web with Mark Schaefer
‹‹HOOT 200-240: Advanced Tactics with Hootsuite Pro
Do
‹‹Complete your coursebook & pass the Hootsuite Certification exam
Project Assignment: Create a social media campaign for your client to include in your final report. Your campaign
should include the following: a social strategy proposal, the goal of the campaign, a content calendar for multiple
weeks, a social media crisis plan, and how you will measure the success of the campaign. Leverage influencers
and engage with your clients community online. (Tip: use Hootsuite to schedule social media updates for weeks in
advance)
12. Lesson: Social Networks, Part 2
Students will learn the fundamentals of creating and managing social presences on LinkedIn, Instagram, and
Youtube, and how these networks are being used for PR and communications. The material provided in this lesson
is intended to give students the tactical knowledge of how to use these social networks, it is recommended that
class time be used to cover the ideas, theory, or application of these networks.
Lesson Objectives:
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‹‹Create and maintain a professional presence on LinkedIn
‹‹Understand how to incorporate multimedia into content marketing
‹‹Understand how YouTube and Instagram can be used in marketing
LinkedIn, Instagram, & YouTube
Watch
‹‹SCMD 125: Setting Social Media Profiles Up for Business Success (YourLinkedIn Company Page)
‹‹Lecture Series: Where Context Meets Content with Gary Vaynerchuk
‹‹Lecture Series: How to Use Social Video to Drive Results with Cameron Uganec
Read
‹‹What You Can Learn From Taylor Swift’s New Album Instagram Teaser Campaign
‹‹8 Brands Using Hyperlapse by Instagram
‹‹5 Great Brands on Vine
‹‹Best Practices: Creating Video Content
Do
‹‹Complete your SCMD 125 workbook by filling out the LinkedIn section
‹‹Take the SCMD 125 Exam
‹‹Create an Instagram account and post your first Instagram. Make sure to use relevant description and hashtag(s)
‹‹Create/update your LinkedIn profile based on the best practices you learned, link it to your About.me or Flavors.
me profile, and add it to your Hootsuite dashboard
‹‹If applicable, add your existing Instagram or Youtube accounts to Hootsuite via their App Directory
‹‹Download Hyperlapse and post your first video on your Instagram account
13. Project Assignment: Review your existing social media plan: should you add any other social networks to your
strategy? Does Instagram, Vine, or Youtube make sense for you client? Based on what you’ve learned, include your
conclusions in your report.
Write a blog post for your client and incorporate multimedia from Youtube, Instagram, and Vine. Search for your
community’s influencers and publications on Instagram or Youtube and follow them (tip: you can set up streams in
Hootsuite to monitor tags and feeds alongside your other social media accounts).
Now that you are Hootsuite Certified, it’s time to create a content calendar for the remainder of the class. Map out
what content you will be creating, for what social network, and schedule applicable messages. Include a copy of your
calendar in your final report, along with your learnings and any adjustments you had to make.
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14. Lesson: Social Media Crisis
Communications
While social media can play an important role in helping you spread messages, it can also prove to have theopposite
effect if a wrong message gets posted. Learn the steps you can take to prevent a social media crisis, how to protect
yourself against rogue social media updates, and how to handle a crisis if you do see yourself in one.
Lesson objectives:
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‹‹How to avoid a social media crisis
‹‹Recognize the characteristics of a social media crisis
‹‹How to handle a social media crisis
Watch
‹‹Lecture Series: Digital Defense: Online Reputation Management in the Digital Age with David Krejci, Executive
VP of Digital Communications at Weber Shandwick
Read
‹‹Lessons Learned from HMV’s Very Public Twitter
Meltdown
‹‹7 Ways to Hack-Proof Your Company’s Social Media
‹‹Don’t Be Scared, Be Prepared: How to Handle a
Social Media Crisis
‹‹6 Examples of Social MediaCrises: What can we
learn?
Do
Research famous social media crises and write a blog post about one of them. Assess the situation, the response,
and recommend anything that you would have done differently.
Project Assignment: Based on what you have learned, create a social media crisis plan for your client. Include best
practices for educating employees, how to know when to implement the plan, and the corresponding steps and
actions they should take.
15. Lesson: Social Media Analytics &
Proving ROI
Einstein famously said “not everything that counts can be counted, and not everything that can be counted counts.”
Social media is no different, and with a lot of data to sort through, how do you know what you should be paying
attention to and what you can discard? This lesson is an introduction to social media analytics to help you find out
what it’s important to track in your communications career.
Lesson Objectives:
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‹‹Understand basic analytics modules
‹‹Create a social media analytics report using Hootsuite
‹‹Compare social media analytics with site traffic using Google Analytics
Watch
‹‹5 Ways to Measure Success on Twitter with Hootsuite
‹‹Social Media Intelligence: Turn Insight into Action
Read
‹‹Social Media Metrics That Matter
‹‹3 Simple Ways to Measure Your Social Media Results
‹‹How To Measure Social Media ROI For Your Business
Do
‹‹Create a custom report for your blog and social media accounts using Hootsuite’s analytics modules.
Project Assignment: Now that you’ve come full circle with your social media education, it’s time to apply all of
your knowledge and track your progress. Based on your experiences and what you learned in this class, create a
final report on your successes and challenges, what strategies worked and didn’t work, what social networks and
applications you found the most effective, and your overall experience.
Be sure to include both hard analytics like site traffic and follower growth along with soft metrics like quality of
comments, community engagement, and influence. Make sure to keep within the 50 points that your Hootsuite Pro
account has to generate reports. If you need to generate more than one report but have used up all your points,
discard the report once you’re done with it and start a new one!
16. Lesson: Social Media Policies
You’ve learned how to conduct yourself professionally online, but now you have to learn how to follow a social
media policy put out by an organization. Depending on your future workplace, you will have to tailor your activity to
fit their social media guidelines. This lesson explores how various organizations approach social media policies.
Lesson Objectives:
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‹‹Understand the history of social media policies
‹‹Understand why social media policies are important
‹‹How to follow a social media policy responsibly
Watch
‹‹Lecture Series: The Social HR Imperative: How to Establish an Internal Social Media Philosophy & Brand with
Ambrosia Humphrey
Read
‹‹Guidelines for Guidelines: Social Media Policies Spark Debate
‹‹There’s No One-Size-Fits-All Social Media Policy in Journalism
‹‹Associated Press Social Media Guidelines
‹‹Reaction to AP Social Media Updates
‹‹Reuters: Reporting From the Internet and Using Social Media
‹‹Tips for Updating Your Company’s Social Media Policy”
Do
‹‹Continue work on your final report!
Project Assignment: For the final addition to your report, use your knowledge of social media to create a brief
social media policy for your client that future employees may abide by. What will your internal approach to social
media be? Be sure to consult with your client on their philosophy based on what you have learned.