3. WHAT IS CULTURE?
ulture is a social heritage, transmitted from one generation to
another.
t consists of the sum total of skill, beliefs, knowledge and
products that are commonly shared by a number of people and
transmitted to their children.
4. FUNCTIONS OF CULTURE
Culture makes communication possible by means
of a language
Culture provides standards for differentiating right
and wrong.
Culture provides the knowledge and skills needed
for survival
Culture helps people identify with others and make
them feel a sense of belonging.
5. CULTURE DIFFERENCE
lmost everyone experiences culture shock when they come to a
completely new environment.
verything is different: the language, the food, the people.
7. GIFT AT FIRST MEETING
n Malaysia and Paraguay, it is considered as bribe
n Singapore, government employees are not allowed to accept
gifts
nited States limits the acceptable dollar value to $25
n some countries like Japan, Indonesia and the Philippines,
exchanging gifts is strongly rooted in tradition
8. Countries in which a gift is Countries in which a gift is not
expected expected
Europe – Czech Republic, Poland, frica
Russia, Ukraine
ustralia
atin American –Columbia, Costa Rica
ngland, France, Hungary, Italy
acific Rim – China, Hong Kong,
Indonesia, Japan, Korea, Taiwan,
ruguay
Malaysia, Philippines, and Thailand
enmark
9. MUSLIM BUSINESS GIFT GIVING
CULTURE
ifts of liquor or any product that contains alcohol, such as
perfume, would never be selected to give.
lso, forbidden are products or foods from scavengers, which
includes pork, birds, etc
good gift for a devout Muslim is a compass.
Gifts are presented using the right hand, or both hands
10. HINDU BUSINESS GIFT
GIVING CULTURE
n the Hindu culture the cow is sacred, and all animal products
except milk or butter are shunned.
ost Hindus also don’t drink alcohol. Don’t ever offer a gift of
liquor unless you know the person drinks
ifts are given and accepted using your right hand, or both
hands, and are not opened at the time they’re received.
11. JEWISH BUSINESS GIFT
GIVING CULTURE
rthodox Jews are not allowed to eat pork and shellfish
he dietary laws are very specific regarding which foods are
acceptable to eat, and their processing and preparation
ood items are required to be kosher
ou can select a fine bottle of liquor as a gift to a Jewish
client
12. CONCLUSION
rom the above discussion we are clear that each and every
society has a culture of its own.
ulture is not only diverse but also unequal, but is found in
societies throughout the world.
