2. OBJECTIVES
Identify forms of tangible
and intangible heritage and
the threats to these
Understand what
ethnocentrism is; and
Develop an awareness of
why and how cultural
relativism mitigates
ethnocentrism
3. CULTURAL VARIATION
the differences in social behaviors that
different cultures exhibit around the world
ETHNOCENTRISM
two important perceptions on cultural variability
CULTURAL
RELATIVISM
5. ETHNOCENTRISM
cultural or ethnic bias
whether conscious or
unconscious in which an
individual or group views
the world from the
perspective of his or her
own group
6. ETHNOCENTRISM
It is the idea that
one's own culture is
the main standard
or center of
everything by which
other cultures may
be measured.
8. WHY DOES IT HAPPEN?
Each group nourishes its own pride and vanity;
Boasts itself superior;
Exalts its own divinities;
Being insensitive to others;and
Looks with contempt on outsiders
14. EXAMPLES:
• Aristotle (384–322
B.C.E.) regarded Africa
and Asia as monolithic
and influenced by their
hot climates, contrasting
with temperate or cold
Europe.
• Medieval Europe's main
impression of North
Africa and Asia was
distrust, then fear of,
and hostility to, Islam.
17. 2.
SINOCENTRISM
• the practice of viewing
the world from a Chinese
perspective, with an
implied belief, either
consciously or
subconsciously, in the
supremacy of Chinese
culture
18. 2. SINOCENTRISM
JAPAN, MYANMAR, VIETNAM
In a cultural sense, Sinocentrism refers to a tendency to regard
neighbouring countries as mere cultural offshoots of China
24. EXAMPLES: • An American
may think that
Singaporean
Math is better
than their own
or French Food
is better than
their own
cuisine.
• Pakistani
women believe
that European
cosmetics are
far superior
than those
produce
domestically.
28. CULTURAL RELATIVISM
every judgment about right and wrong is a
product of society
any opinion on morality or ethics is subject
to the cultural perspective of each person
31. If you are a cultural relativist…
YOU WILL CONSIDER ALL
CULTURES AS LEGITIMATE
EXPRESSIONS OF HUMAN
EXISTENCE
YOU WILL BELIEVE THAT ALL
CULTURES ARE WORTHY IN
THEIR OWN RIGHT AND ARE OF
EQUAL VALUE
YOU WILL BELIEVE THAT WHAT
CONSTITUTES RIGHT OR WRONG
IS DETERMINED SOLELY BY THE
INDIVIDUAL OR THE SOCIETY
33. >Cultural heritage is typically understood to be
built heritage, monuments related to culture
such as museums, religious buildings, ancient
structures and sites. (TANGIBLE)
> also includes traditions or living expressions
inherited from our ancestors and passed on to
our descendants (INTANGIBLE)
36. WHY IS THERE A NEED TO PRESERVE
HERITAGE?
It gives us a sense of identity and belonging, linking our past,
through the present, with our future.
It gives us an understanding of the tangible and intangible cultural
heritage of different communities.
It also helps with intercultural dialogue, and encourages mutual
respect for other ways of life.
37. Different
Customs In
Different
Cultures
1. In the U.S., Canada and
most European countries,
you’re expected to arrive
________ for appointments
or meetings.
A. Late
B. On time
C. Not on time
39. Different
Customs In
Different
Cultures
3. In Japan, China, Korea and
Vietnam, never pass
something to an older person
or superior with only one
hand; you’re expected to use
________.
A. Right hand
B. Left hand
C. Both hands
41. Different
Customs In
Different
Cultures
5. In the US and Canada,
you’re supposed to _________
if you plan to visit someone at
home.
A. Go first without calling
B. Arrive early
C. Call first
42. Different
Customs In
Different
Cultures
6. In many Asian countries, it is
_________ to visit your friends
at home without invitation or
prior appointment.
A. Acceptable
B. Not acceptable
C. Unusual
44. Different
Customs In
Different
Cultures
8. In Peru, Columbia, Brazil,
Bolivia and Mexico, it is
common to ______ someone
you have just met for the first
time.
A. Kiss
B. Bow at
C. Ignore
45. Different
Customs In
Different
Cultures
9. In the US., Canada and many
European countries, it is
_______ to eat noisily or burp
loudly in front of others.
A. Polite
B. Impolite
C. O.K.
46. Different
Customs In
Different
Cultures
10. In the US., some people
usually stand at least ______
apart from one another when
they talk or when they stand in
line for something.
A. 10 inches
B. 6 feet
C. 3 feet