Integration Automation Celebration

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U can't take it anymore. The To Do list, the bucket list, the "one day I'll be able to think about strategy"; list is growing longer while the days are growing shorter. You're not going to get more help or miraculously find more time. The fact is there's too much slated to do per person in a 40 hour week. The only way you can get ahead and tackle those lists is to free up time. Welcome to the world of automation. Through different types of integrations, organizations are eliminating redundant, repetitive tasks that technology can handle. Organizations are finding new time to apply to thinking about how to create additional member value. Join this webinar to explore the variety of integrations organizations are using to make marketing communications manageable.

Marketing

Integration Automation Celebration
John Brandt – Sales Director

www.highroadsolution.com
Thank You for Joining!
John Brandt
Sales Director
@johnbrandt25

www.highroadsolution.com
Need for Automation

www.highroadsolution.com
Automation Potential
• Automating Content
• Automating
Membership
Programs
• Automating Event
Programs
• Automating
Membership
Acquisition
Campaigns

www.highroadsolution.com
Automating Your Newsletter Content
• Many Forms
• Lowest Level
– Dynamic Content
• Highest Level
– Integration of AMS and
CMS
– ASAE Association Now +
• Newsletter Xpress +
– Preferences & Taxonomy

www.highroadsolution.com
Newsletter Xpress +
Member/Constituent
Preference Center
Content Posted to
CMS
Frequency Preference
Newsletter
Deployment
Newsletter
Xpress +

www.highroadsolution.com
Membership Program Automation
• Common membership
programs you can do
now!
– Membership Renewal
Programs
– Welcome Program
• Do you do other types of
update emails that you
can personalize and
automate?
– CPE or CLE credits for
example

www.highroadsolution.com
Anatomy of a Renewal Program
60 Day
Reminder
Trigger
30 Day
Reminder
Trigger
7 Day
Reminder
Trigger

www.highroadsolution.com
Event Program Automation
• Triggered Promotional Emails
– Based on open or click behavior
– Targeting your most interested subscribers
– Track for those that have attended in the
past
• Managed Automation Campaigns
– Full-Service programs via HubSpot

www.highroadsolution.com
Event Promotion
• General Invitation
Track 1
• Openers
Track 2
• Registration Link Clickers
Track 3
• Registrants
Track 4

www.highroadsolution.com
Membership Acquisition Programs
• Using HubSpot we can build
automation programs to
acquire members and event
registrations
• Target non-members visiting
your site
– Reading your articles on your
website
– Opening your non-member mail
– Following you or commenting
about you on social
– Attending live or virtual events

www.highroadsolution.com
Build It and They Will Come!

Thanks Again!
Submit questions to:
jbrandt@highroadsolution.com
Twitter: @johnbrandt25

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Integration Automation Celebration

1. Integration Automation Celebration John Brandt – Sales Director

2. www.highroadsolution.com Thank You for Joining! John Brandt Sales Director @johnbrandt25

3. www.highroadsolution.com Need for Automation

4. www.highroadsolution.com Automation Potential • Automating Content • Automating Membership Programs • Automating Event Programs • Automating Membership Acquisition Campaigns

5. www.highroadsolution.com Automating Your Newsletter Content • Many Forms • Lowest Level – Dynamic Content • Highest Level – Integration of AMS and CMS – ASAE Association Now + • Newsletter Xpress + – Preferences & Taxonomy

6. www.highroadsolution.com Newsletter Xpress + Member/Constituent Preference Center Content Posted to CMS Frequency Preference Newsletter Deployment Newsletter Xpress +

7. www.highroadsolution.com Membership Program Automation • Common membership programs you can do now! – Membership Renewal Programs – Welcome Program • Do you do other types of update emails that you can personalize and automate? – CPE or CLE credits for example

8. www.highroadsolution.com Anatomy of a Renewal Program 60 Day Reminder Trigger 30 Day Reminder Trigger 7 Day Reminder Trigger

9. www.highroadsolution.com Event Program Automation • Triggered Promotional Emails – Based on open or click behavior – Targeting your most interested subscribers – Track for those that have attended in the past • Managed Automation Campaigns – Full-Service programs via HubSpot

10. www.highroadsolution.com Event Promotion • General Invitation Track 1 • Openers Track 2 • Registration Link Clickers Track 3 • Registrants Track 4

11. www.highroadsolution.com Membership Acquisition Programs • Using HubSpot we can build automation programs to acquire members and event registrations • Target non-members visiting your site – Reading your articles on your website – Opening your non-member mail – Following you or commenting about you on social – Attending live or virtual events

12. www.highroadsolution.com Build It and They Will Come!

13. Thanks Again! Submit questions to: jbrandt@highroadsolution.com Twitter: @johnbrandt25

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