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How to Generate More Leads from
Facebook?

Image Source: http://www.empowernetwork.com

How to Generate More Leads
from Fa...
How to Generate More Leads from
Facebook?

Overview
Use your Facebook page as a hub for your online presence
2. Use a Shar...
How to Generate More Leads from
Facebook?

1. Use your Facebook page as a hub for your
online presence


Your blog should...
How to Generate More Leads from
Facebook?

1. Use your Facebook page as a hub for your
online presence
On Facebook:
 answ...
How to Generate More Leads from
Facebook?

2. Use a Share button



Use a Share button on all the platforms you are activ...
How to Generate More Leads from
Facebook?

3. Your Facebook



Let everyone know about your Facebook presence by
includin...
How to Generate More Leads from
Facebook?

4. Engage your students



Your fan base will stem from current students and a...
How to Generate More Leads from
Facebook?

4. Engage your students - Communities
Creating communities based on your studen...
How to Generate More Leads from
Facebook?

4. Engage your students – Student blogs
From your prospects' viewpoint, the mor...
How to Generate More Leads from
Facebook?

4. Engage your students – Contests or
campaigns


Use your Facebook page as a ...
How to Generate More Leads from
Facebook?

5. Make conversions almost subliminal



Now that your page is more active and...
How to Generate More Leads from
Facebook?

6. Advertise on Facebook



Your Facebook page is a long-term effort to stay i...
How to Generate More Leads from
Facebook?

6. Advertise on Facebook



Facebook Ads allow you to appear on pages you know...
How to Generate More Leads from
Facebook?

Questions?
1.514.312.3968
info@higher-education-marketing.com

FOLLOW US ON FAC...
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How to generate more leads from Facebook?

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Here are a few tips to generate more leads for your school.

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Transcript of "How to generate more leads from Facebook? "

  1. 1. How to Generate More Leads from Facebook? Image Source: http://www.empowernetwork.com How to Generate More Leads from Facebook? Slide 1
  2. 2. How to Generate More Leads from Facebook? Overview Use your Facebook page as a hub for your online presence 2. Use a Share button 3. Your Facebook 4. Engage your students 5. Make conversions almost subliminal 6. Advertise on Facebook 1. Source: Higher Education Marketing – How to Generate More Leads from Facebook Slide 2
  3. 3. How to Generate More Leads from Facebook? 1. Use your Facebook page as a hub for your online presence  Your blog should remain the absolute center of your online presence but your Facebook page should be:  the place to have more direct and relaxed interactions with:  current students  alumni  prospects Source: Higher Education Marketing – How to Generate More Leads from Facebook Slide 3
  4. 4. How to Generate More Leads from Facebook? 1. Use your Facebook page as a hub for your online presence On Facebook:  answer questions from prospective students from all over town or all over the world  update status  broadcast your school news or news in line with the general values of your school  invite your fans to events  upload photos and videos of your events. Source: Higher Education Marketing – How to Generate More Leads from Facebook Slide 4
  5. 5. How to Generate More Leads from Facebook? 2. Use a Share button  Use a Share button on all the platforms you are active on to:  make sure all the information and interactions, from your blog to Twitter and Flickr, appear on your Facebook page Source: Higher Education Marketing – How to Generate More Leads from Facebook Slide 5
  6. 6. How to Generate More Leads from Facebook? 3. Your Facebook  Let everyone know about your Facebook presence by including the details of your social media on your:  website  eZine  Newsletter  info within signatures  all your social media profiles Source: Higher Education Marketing – How to Generate More Leads from Facebook Slide 6
  7. 7. How to Generate More Leads from Facebook? 4. Engage your students  Your fan base will stem from current students and alumni who are connected to people like themselves  which translates into prospects for you  Your students are experiencing your school and should become your best marketers.  So multiply ways to engage your students into your Facebook network! Source: Higher Education Marketing – How to Generate More Leads from Facebook Slide 7
  8. 8. How to Generate More Leads from Facebook? 4. Engage your students - Communities Creating communities based on your students’ experiences in your school is an effective way to have them take part in your network. Many schools have already set up Facebook page entitled « Class Of … » for current students and alumni where they can share:  their experiences  And leverage the network offered by your institution. Source: Higher Education Marketing – How to Generate More Leads from Facebook Slide 8
  9. 9. How to Generate More Leads from Facebook? 4. Engage your students – Student blogs From your prospects' viewpoint, the more information, the better.  Your students know your school better than anyone else, so why not leverage your students’ expertise about your school by creating student blogs?  A student blog is a great way for prospects to learn about your school beyond programs and faculty while having a sense of your community. Source: Higher Education Marketing – How to Generate More Leads from Facebook Slide 9
  10. 10. How to Generate More Leads from Facebook? 4. Engage your students – Contests or campaigns  Use your Facebook page as a hub for contests or campaigns on and off campus.  Encourage students and parents feedback and involvement into the life of the school.  The more active you are on Facebook, the more likely you are to attract new fans and prospects  but just as on a blog, relevant content is paramount or your students will turn you off. Source: Higher Education Marketing – How to Generate More Leads from Facebook Slide 10
  11. 11. How to Generate More Leads from Facebook? 5. Make conversions almost subliminal  Now that your page is more active and you have increased your fan base, make the conversion so easy your prospects will not think about it.  Conversion has been a problem on Facebook:  prospects often have to leave your Facebook page to your website in order to convert, which can discourage them. Source: Higher Education Marketing – How to Generate More Leads from Facebook Slide 11
  12. 12. How to Generate More Leads from Facebook? 6. Advertise on Facebook  Your Facebook page is a long-term effort to stay in touch with your alumni, current students and prospects.  Results in terms of leads may not be visible right away.  You want to appear on some prospects’ pages?  You want to be well placed in Facebook searches? Source: Higher Education Marketing – How to Generate More Leads from Facebook Slide 12
  13. 13. How to Generate More Leads from Facebook? 6. Advertise on Facebook  Facebook Ads allow you to appear on pages you know your target is seeing.  New applications are being created to try and pinpoint your audience and cater to their specific needs.  However, this marketing effort requires that you fully fathom who your target audience is and what their precise needs are (using personas, for instance). Source: Higher Education Marketing – How to Generate More Leads from Facebook Slide 13
  14. 14. How to Generate More Leads from Facebook? Questions? 1.514.312.3968 info@higher-education-marketing.com FOLLOW US ON FACEBOOK FOLLOW US ON LINKEDIN FOLLOW US ON TWITTER FOLLOW US ON PINTEREST FOLLOW US ON GOOGLE+ Visit our Website: Higher Education Marketing Slide 14
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