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Facebook for Home Care Marketing!

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888-404-1513, http://www.ltcsocialmark.com/facebook , Slides from our Facebook webinar!

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Facebook for Home Care Marketing!

  1. 1. Facebook for Home Care Marketing! Valerie VanBooven RN BSN Copyright 2015 -LTC Expert Publications 888-404-1513 | www.LTCSocialMark.com
  2. 2. Agenda ● Using Facebook to increase social signals to your website and increase lead generation. ● Home Care Agencies Should Be Using Facebook for Community Outreach ● A well rounded set of activities CAN generate leads.
  3. 3. Why Now? Why Facebook? 1.39 billion
  4. 4. Why Now? Why Facebook? Worldwide, there are over 1.39 billion monthly active Facebook users (MAUs) which is a 13 percent increase year over year. (Source: Facebook as of 1/28/15) What this means for you: In case you had any lingering doubts, statistically, Facebook is too big to ignore.
  5. 5. Why Now? Why Facebook? 1.9 Billion
  6. 6. Why Now? Why Facebook? There are 1.9 billion mobile active users (MAU) (Source: Facebook as of 1/28/15) an increase of 26 percent year-over- year.
  7. 7. Why Now? Why Facebook? 1pm-3pm
  8. 8. Why Now? Why Facebook? Highest traffic occurs mid-week between 1 to 3 pm. (Source: Bit.ly blog) Since you have the potential to reach more consumers and drive higher traffic to your site during peak usage times, consider this statistic in determining when to do more frequent or important status updates, offers and other posts.
  9. 9. Why Now? Why Facebook? 42%
  10. 10. Why Now? Why Facebook? 42% of marketers report that Facebook is critical or important to their business. (Source: State of Inbound Marketing 2012 ) This is a crowded marketplace, but you can’t afford to sit it out, because odds are fairly high that your competition is there. The key is to use Facebook marketing correctly and make sure that your efforts stand out from the crowd.
  11. 11. Why Now? Why Facebook? 16 Million
  12. 12. Why Now? Why Facebook? 16 Million local business pages have been created as of May 2013 which is a 100 percent increase from 8 million in June 2012. (Source: Facebook)
  13. 13. Why Now? Why Facebook? 56%
  14. 14. Why Now? Why Facebook? For the first time, more than half of all online adults 65 and older (56%) use Facebook. This represents 31% of all seniors. Source: Pew Research
  15. 15. Social Signals, What’s This? The theory is that content that gets shared a lot in social media may be seen as more valuable content by the search engines.
  16. 16. Social Signals, What’s This? The Real Power Comes From the Synergy The key to using social media to drive SEO is to build it to be your very own PR channel to promote your great content. When done properly, this will create a powerful synergy between your content publishing, social media, and SEO programs.
  17. 17. Social Signals, What’s This?
  18. 18. Social Signals, What’s This? Building this synergy does require an up-front investment to align your social media and content publishing efforts, and to build your visibility on social media. Here are five key considerations: 1. Align the target audiences and the topical themes of your content publishing and social media efforts. 2. Build relationships with like-minded people on social media platforms.
  19. 19. Social Signals, What’s This? 4. Participate in related communities in social media. 5. Show that you can give as well as get – regularly share or comment on other people’s posts. 6. Be prepared for a learning journey. As you do more and more publishing of content, and posting on social media, you will improve. Your first efforts may not do so well, but practice does make you better.
  20. 20. Social Signals, What’s This? 4. Participate in related communities in social media. 5. Show that you can give as well as get – regularly share or comment on other people’s posts. 6. Be prepared for a learning journey. As you do more and more publishing of content, and posting on social media, you will improve. Your first efforts may not do so well, but practice does make you better.
  21. 21. You Need a Facebook Business Page
  22. 22. You Need Content/ Engagement Example: ● 1 blog post per week plus 3 “other” posts per week. ● https://www.facebook.com/alzheimersdiseasecare
  23. 23. Community Outreach
  24. 24. Well Rounded Activities Generate Leads 1. People click on your article links and are redirected BACK to your website. They fill out a form, or make a call to inquire about services. 2. Or, might send you a private message to your page on Facebook asking questions. 3. Or, might sign up for your monthly newsletter. 4. Or, might fill out a form on Facebook requesting more information.
  25. 25. Recommendations Facebook Ad Campaign Management: 1. Set Up Facebook Business Page. 2. Create 3 ads that can be used to drive traffic to your Facebook Page for “likes”. 3. Use those ads to also drive traffic to your website. 4. Boost a post (a post that you have already placed your Facebook Page) one time/week so that more people in your local community see your activities or calls to action. 5. Set up your advertising campaign using your local area, local demographics and information on your service area. 6. Minimum Recommended Budget $10/day
  26. 26. Recommendations Eldercare Articles from Blog: 1. Set up a basic blog, or you can have your web designer add one to your website. 2. Write 2 articles per month for blog posting. 3. Set up a feed from your blog to your Facebook Business Page. 4. Set up a Mailchimp.com account for you if you do not already have one. (for forms) Engagement Posting: 5. Post other interesting elder care, senior care, caregiving content directly to your Facebook Business Page 3 times per week.
  27. 27. Solutions LTCEP will do it all for you.
  28. 28. The Done-For-You Solution
  29. 29. Questions/Answers Read More: www.LTCSocialMark.com/facebook Call: 1-888-404-1513 Email: George@ltcep.com Start today! It works!!!

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