The document provides tips for generating more leads from Facebook for higher education institutions. It recommends using the Facebook page as a hub for online presence and interactions with current students, alumni, and prospects. Other tips include using a share button to share content across platforms on Facebook, promoting the Facebook page on other materials, engaging students to expand the fan base, making conversions easy without leaving Facebook, and advertising on Facebook to reach more prospects.

1. How to Generate More Leads from
Facebook?
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How to Generate More Leads
from Facebook?
Slide 1

2. How to Generate More Leads from
Facebook?
Overview
Use your Facebook page as a hub for your online presence
2. Use a Share button
3. Your Facebook
4. Engage your students
5. Make conversions almost subliminal
6. Advertise on Facebook
1.
Source: Higher Education Marketing – How to Generate More Leads from Facebook
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3. How to Generate More Leads from
Facebook?
1. Use your Facebook page as a hub for your
online presence

Your blog should remain the absolute center of your online
presence but your Facebook page should be:
 the place to have more direct and relaxed interactions
with:
 current students
 alumni
 prospects
Source: Higher Education Marketing – How to Generate More Leads from Facebook
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4. How to Generate More Leads from
Facebook?
1. Use your Facebook page as a hub for your
online presence
On Facebook:
 answer questions from prospective students from all
over town or all over the world
 update status
 broadcast your school news or news in line with the
general values of your school
 invite your fans to events
 upload photos and videos of your events.
Source: Higher Education Marketing – How to Generate More Leads from Facebook
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5. How to Generate More Leads from
Facebook?
2. Use a Share button

Use a Share button on all the platforms you are active on to:
 make sure all the information and interactions, from
your blog to Twitter and Flickr, appear on your
Facebook page
Source: Higher Education Marketing – How to Generate More Leads from Facebook
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6. How to Generate More Leads from
Facebook?
3. Your Facebook

Let everyone know about your Facebook presence by
including the details of your social media on your:
 website
 eZine
 Newsletter
 info within signatures
 all your social media profiles
Source: Higher Education Marketing – How to Generate More Leads from Facebook
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7. How to Generate More Leads from
Facebook?
4. Engage your students

Your fan base will stem from current students and alumni
who are connected to people like themselves
 which translates into prospects for you

Your students are experiencing your school and should
become your best marketers.
 So multiply ways to engage your students into your
Facebook network!
Source: Higher Education Marketing – How to Generate More Leads from Facebook
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8. How to Generate More Leads from
Facebook?
4. Engage your students - Communities
Creating communities based on your students’ experiences in
your school is an effective way to have them take part in your
network.
Many schools have already set up Facebook page entitled
« Class Of … » for current students and alumni where they can
share:
 their experiences
 And leverage the network offered by your institution.
Source: Higher Education Marketing – How to Generate More Leads from Facebook
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9. How to Generate More Leads from
Facebook?
4. Engage your students – Student blogs
From your prospects' viewpoint, the more information, the
better.

Your students know your school better than anyone else, so
why not leverage your students’ expertise about your school
by creating student blogs?

A student blog is a great way for prospects to learn about
your school beyond programs and faculty while having a
sense of your community.
Source: Higher Education Marketing – How to Generate More Leads from Facebook
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10. How to Generate More Leads from
Facebook?
4. Engage your students – Contests or
campaigns

Use your Facebook page as a hub for contests or
campaigns on and off campus.

Encourage students and parents feedback and involvement
into the life of the school.

The more active you are on Facebook, the more likely you
are to attract new fans and prospects
 but just as on a blog, relevant content is paramount or your students will
turn you off.
Source: Higher Education Marketing – How to Generate More Leads from Facebook
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11. How to Generate More Leads from
Facebook?
5. Make conversions almost subliminal

Now that your page is more active and you have increased
your fan base, make the conversion so easy your prospects
will not think about it.

Conversion has been a problem on Facebook:
 prospects often have to leave your Facebook page to
your website in order to convert, which can discourage
them.
Source: Higher Education Marketing – How to Generate More Leads from Facebook
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12. How to Generate More Leads from
Facebook?
6. Advertise on Facebook

Your Facebook page is a long-term effort to stay in touch
with your alumni, current students and prospects.

Results in terms of leads may not be visible right away.
 You want to appear on some prospects’ pages?
 You want to be well placed in Facebook searches?
Source: Higher Education Marketing – How to Generate More Leads from Facebook
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13. How to Generate More Leads from
Facebook?
6. Advertise on Facebook

Facebook Ads allow you to appear on pages you know
your target is seeing.

New applications are being created to try and pinpoint your
audience and cater to their specific needs.

However, this marketing effort requires that you fully fathom
who your target audience is and what their precise needs
are (using personas, for instance).
Source: Higher Education Marketing – How to Generate More Leads from Facebook
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14. How to Generate More Leads from
Facebook?
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