Digital storytelling - AMA Higher Education Conference
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Digital storytelling - AMA Higher Education Conference

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Digital Storytelling workshop presented at the AMA Symposium for the Marketing of Higher Education, Nov 6, 2011.

Digital Storytelling workshop presented at the AMA Symposium for the Marketing of Higher Education, Nov 6, 2011.

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  • Digital story ( dig-i-tal story)A short, first person video-narrative created by combining recorded voice, still and moving images, and music or other sounds.
digital storyteller (dig·i·talsto·ry·tell·er) 
Anyone who has a desire to document life experience, ideas, or feelings through the use of story and digital media. -Center for Digital StorytellingYour units have a great number of stories to tell, and a large number of storytellers. At the UW we have tried to make training available to all types of storytellers – students studying abroad, units telling about their discoveries, admissions and housing.Truth is, everyone can be a digital storyteller these days. You just need a camera and an idea. We’re going to spend the next several hours together – that’s a story in itself. By the end, you’ll have a digtal story ready for publication with a minimal use of resources.
  • Ira Glass on Stoytelling and interviewingStorytelling -- http://www.youtube.com/watch?v=loxJ3FtCJJA
  • http://www.youtube.com/watch?v=V3EefLZSsE8 Lunch Box Talks excerpt.

Transcript

  • 1. Digital Storytelling Workshop
  • 2. Video is the Killer App. Don’twrite me. Tell me. Show me. Chris Anderson, founder of TED
  • 3. Climax MiddleBeginning End The Arc of a Story
  • 4. Voices in a Digital Story“I See You” WORDS VISUALS SOUND & MUSIC
  • 5. What makes a good story?Short Simple Moving Interesting Fluid AuthenticHero Villain Choices Obstacles Conflict Audience Relates
  • 6. The Storytelling Process✔ Pre-Production (Planning) ✔ Production (The Shoot) ✔ Post-Production (Editing and Distribution)
  • 7. Pre-Production
  • 8. Talk it over What’s the Story? Who speaks on camera? Script or Storyboard? Is the location a character?
  • 9. The Storyboard Source: pfdpad.com
  • 10. Interviewing TechniquesPlan your location in advanceDo your research – what do you want toknow?Write out your questionsListen for cues to feelings – link the headand heart
  • 11. The Shoot
  • 12. The Rule of ThirdsBasic Lighting Setup
  • 13. White, not always
  • 14. SoundCapture
  • 15. Shoot a lot of B-Roll!
  • 16. Post Production and Editing
  • 17. Let’s hear from the Iron Chef of Video Editing
  • 18. What’s Your Story?Develop a short script with beginning, middle anend.Shoot the story without editsUpload to your editing platformShare it with the class.
  • 19. PLAN THE STORY LIGHTING SOURCESUse your outline or storyboard Room light, window lightDevelop a script Outdoors in partial shadePut your interview subjects at ease Use a reflectorCheck locations in advance If possible use two sourcesCheck equipment in advanceWhat’s your Plan B for weather?GATHER MATERIAL REVIEW THE SHOOTMinimize camera movement, Do you have all the interview questions answered?Shoot with plenty of light Do you have enough B-roll?Avoid too many pans and zooms Do you have releases from interview subjectUse a tripod when possible Is there anything else you would like to ask?Reduce outside noise Save your work to a hard-drive, not in the camera?Use headphones to get the true soundGather b-roll shots www.depts.washington.edu/uwstory
  • 20. Thank You!Harry HaywardUW Media Relations and Communications206-685-2647hhayward@uw.edu@harryhay