Digital Storytelling workshop presented at the AMA Symposium for the Marketing of Higher Education, Nov 6, 2011.

1. Digital Storytelling Workshop

2. Video is the Killer App. Don’t
write me. Tell me. Show me.
Chris Anderson, founder of TED

4. Climax
Middle
Beginning
End
The Arc of a Story

5. Voices in a Digital Story
“I See You” WORDS
VISUALS
SOUND &
MUSIC

6. What makes a good story?
Short Simple Moving Interesting
Fluid Authentic
Hero Villain Choices Obstacles
Conflict Audience
Relates

7. The Storytelling Process
✔ Pre-Production (Planning)
✔ Production (The Shoot)
✔ Post-Production (Editing and
Distribution)

8. Pre-Production

9. Talk it over
What’s the Story?
Who speaks on camera?
Script or Storyboard?
Is the location a character?

10. The Storyboard
Source: pfdpad.com

11. Interviewing Techniques
Plan your location in advance
Do your research – what do you want to
know?
Write out your questions
Listen for cues to feelings – link the head
and heart

12. The Shoot

13. The Rule of Thirds
Basic Lighting Setup

14. White, not always

16. Sound
Capture

17. Shoot a lot of B-Roll!

18. Post Production and Editing

19. Let’s hear from the Iron Chef of Video Editing

22. What’s Your Story?
Develop a short script with beginning, middle an
end.
Shoot the story without edits
Upload to your editing platform
Share it with the class.

24. PLAN THE STORY LIGHTING SOURCES
Use your outline or storyboard Room light, window light
Develop a script Outdoors in partial shade
Put your interview subjects at ease Use a reflector
Check locations in advance If possible use two sources
Check equipment in advance
What’s your Plan B for weather?
GATHER MATERIAL REVIEW THE SHOOT
Minimize camera movement, Do you have all the interview questions answered?
Shoot with plenty of light Do you have enough B-roll?
Avoid too many pans and zooms Do you have releases from interview subject
Use a tripod when possible Is there anything else you would like to ask?
Reduce outside noise Save your work to a hard-drive, not in the camera?
Use headphones to get the true sound
Gather b-roll shots
www.depts.washington.edu/uwstory

25. Thank You!
Harry Hayward
UW Media Relations and Communications
206-685-2647
hhayward@uw.edu
@harryhay