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The Digital President2point0

One of three presentations at UW Insight: the digital President, presented on the University of Washington campus 1/15/09

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The Digital President2point0

  1. 1. Center for Communication & Civic Engagement Lance Bennett, Director www.engagedcitizen.org Information ~ Technology ~ Community @
  2. 2. Digital Media and the 2008 U.S. Election Lance Bennett Muzammil Hussain Deen Freelon Chris Wells
  3. 3. Changing Mediascape: Top US Websites (monthly visitors) <ul><li>1. Google </li></ul><ul><li>(134 million) </li></ul><ul><li>2. Yahoo (123) </li></ul><ul><li>5. Wikipedia (76) </li></ul><ul><li>7. Youtube (70) </li></ul><ul><li>8. Myspace (67) </li></ul><ul><li>10. Ebay (59) </li></ul><ul><li>12. Facebook (45) </li></ul><ul><li>15. blogspot (43) </li></ul><ul><li>17. craigslist (40) </li></ul><ul><li>26. CNN (29) </li></ul><ul><li>30. blogger (24) </li></ul><ul><li>31. flickr (22)… </li></ul><ul><li>42. N Y Times (16) </li></ul>source: Quantcast 11/20/08
  4. 4. Decline in network TV nightly news Source: Nielsen Media Research (November ratings) Pew Project for Excellence
  5. 5. More Go Newsless Pew: 2008
  6. 6. ~ but more are going online ~ to get & share direct information <ul><li>46% used internet, email, or texting to get info, express views, mobilize others </li></ul><ul><li>35% watched online videos </li></ul><ul><li>39% used net for getting direct access to documents and events </li></ul><ul><li>10% used social networking sites for election </li></ul><ul><li>10% donated money online </li></ul>Pew Internet & American Life – June 15, 2008
  7. 7. a digital landslide for Obama <ul><li>social networking, </li></ul><ul><li>video sharing </li></ul><ul><li>email exchanges </li></ul><ul><li>blogging </li></ul><ul><li>tweeting, </li></ul>
  8. 8. source: Tech President Nov 15, 2008
  9. 9. The Obamasphere
  10. 10. ~ the youtube contest in the primaries ~ Obama – Clinton - McCain Youtube Views Source: Jon Hickey www.engagedcitizen.org
  11. 11. Estimated 3 billion views for all videos about Obama or McCain – all producers Roughly 2-1 edge for Obama (not coded for + or - content) Youtube Campaign Channels
  12. 12. The Obama Channel: 20 million views beats Beyonce (15mil) & Britney (13mil) in November
  13. 13. ~ the long tail of targeting ~ concentration of local campaign event videos on Obama youtube channel source: Bob Boynton youtube08
  14. 14. ~ beyond the sound bite ~ large audiences for serious content
  15. 15. <ul><li>and some not so serious: </li></ul><ul><li>political music videos </li></ul><ul><li>personal commentary </li></ul><ul><li>not controlled by campaigns </li></ul><ul><li>large scale viral distribution </li></ul>
  16. 16. widely shared popular messages not (fully) controlled by the campaigns
  17. 17. ~ different kind of public discussion ~ citizen to citizen multi media discourses
  18. 18. ~ following a viral video ~ desktops  bloggers  mass media
  19. 20. source: NetPulse, Politics Online, Nov 21, 2008 ~ a look at the bottom line~ how dig media mattered
  20. 21. youth 18-25 – digital communications create more engagement in the election process Waggener-Edstrom - June 2008 - (400 telephone – 400 online)
  21. 22. state level youth vote margins – Obama majorities in blue Source: Stateline youth vote landslide
  22. 23. next?
  23. 25. Obama voters plan to continue interacting with the administration <ul><li>25% of Obama voters expect to support the administration's agenda by reaching out to others online </li></ul><ul><li>Fully 51% of online Obama supporters expect some kind of ongoing communication from the new administration </li></ul><ul><ul><li>34% of Obama-supporting email users expect email communication, 37% of social network site users expect SNS updates and 11% of phone texters expect to receive text messages from the new administration. </li></ul></ul><ul><li>27% of wired Obama voters have gone online to learn about or get involved with the presidential transition process. </li></ul><ul><li>Pew Internet & American Life survey Dec 30, 2008 http://pewresearch.org/pubs/1068/post-election-voter-engagement </li></ul>
  24. 26. Obama’s Post Election Survey
  25. 27. The Fireside Chat of the Digital Era
  26. 28. Center for Communication & Civic Engagement Lance Bennett, Director www.engagedcitizen.org Information ~ Technology ~ Community @
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    Feb. 1, 2009

One of three presentations at UW Insight: the digital President, presented on the University of Washington campus 1/15/09

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