The Brian Shipman Theory of Video:“A little video, plus a little audio, andbefore you know it we’ve got a story!”
Me……. You probably know my wife. Sometimes she claims to know me
“I don’t know why you help with videos and do them for free. Itreally makes it difficult for those of us who need to charge for our services…….”
Program – Explains your mission and group Event – Feature upcoming and past events to create interest Fundraising – Why you need funds and how they’re used Impact – Examples of how your group has made a difference - POV
Concept – What is your message and who is your target audience? What tools and options do you have? Do you have any budget? Discs and other items still cost a little How will you deliver your message? Broadcast PSA, appearances at civic groups, special event, person-to-person, internet, delivered DVD……..
Look within your agency and Board Schools – Kids know how it all works. Some need community service projects. Broadcast groups and agencies Your family You!
Determine mission & develop a script Shelf life. How long will you keep it? Who will deliver? Who’s your talent? Stick to your message Keep it simple yet interesting
What is the goal? Think of who your audience and delivery method is Conversationally & within time Tell a story. Beginning, middle, end. Data & graphics “In their own words.” The “Call to action.”
Keep it short. 5 - 7minutes is long enough (But consider who your audience is and platform.) Have others read and review. Make changes and be open to suggestions Finalize and read again for timing
Technological advances Smaller cameras Phones and Flip video Digital SLR cameras Editing on computers Sharing your production
Audience and delivery method Determine your topic and content Develop script Locate talent or voice work Write script or important points on que cards or possibly a computer. Rehearse and refine
Rehearse until they feel comfortable Make script changes as you go along Some wording may not make sense or may cause problems for talent. Be flexible Make the talent comfortable Have them properly attired and framed well Can you hear them?
Determine location and make sure it’s available. Is it appropriate for content? No distractions Look at the background. Clutter, strange things behind talent. Unnecessary movements Frame them and position camera correctly Use the cameras monitor or external one Moving shot? Practice!
Limit distractions. If you can hear it, it will be on the recording Microphones – Use one if possible. If not limit the distracting sounds and speak up Monitor the audio. Headphone or speaker? Record & playback
Record voice track separately in a quiet setting Don’t overuse music Check levels
Use a tripod to stabilize the camera If it looks shaky when you shoot it, it will be shaky when you edit Shot composition Avoid windows and back-lit situations Look at the setting in your viewfinder or a monitor Adjust and move what you don’t like
Interviews Be at same level as the interview Have interviewer sit to the side of the camera. Even if it’s the operator. Remember shot composition and distractions Make them look good Adjust clothing, hair, etc. Framing and talent issues Leave headroom Crop the shot to look pleasing Eye-level with talent
On Camera Talent Segments Do run-through shoots on camera Record them. One of them might be the best one. They also make for blooper material. Identify the take you liked. Hand, paper, something to make it recognizable.
Plan ahead for editing Know what video you need to have Write to your video if possible Pans & Zooms Avoid if possible or limit. If there are repetitive actions, Shoot a sequence Overshoot-”Better safe than sorry” It’s better to have too much than not enough You won’t need all of it Keep the camera rolling after the shot is over to help with editing
Platforms Mac or PC System Requirements Digitizing for work Storage Use separate drive if possible. Video can be a “memory hog.”
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