Business Of Barackppt

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One of three presentations at UW Insight: the digital President presented on the University of Washington campus 1/15/09

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Business Of Barackppt

  1. 1. The Business of Barack <ul><li>Brett Horvath </li></ul><ul><li>January 15th, 2009 </li></ul>
  2. 2. <ul><li>$741,653,908 </li></ul><ul><li>in </li></ul><ul><li>22 Months </li></ul>
  3. 3. <ul><li>Community Organizer </li></ul>
  4. 5. <ul><li>Convergence of Movement Politics and Business Strategy </li></ul>
  5. 6. <ul><li>Social Media is important, but too limited in scope. </li></ul>
  6. 7. <ul><li>Social Media is a part of Networked Communications </li></ul>
  7. 8. <ul><li>Network as Noun </li></ul>
  8. 9. <ul><li>Network </li></ul>
  9. 10. <ul><li>Network is how Power is defined </li></ul>
  10. 15. <ul><li>Community Organizer + the Power of Network = President Obama </li></ul>
  11. 16. <ul><li>Network is a Microscope for your Organization’s Soul. </li></ul>
  12. 21. <ul><li>Forcing attention and opinion through Advertising isn’t working anymore </li></ul>
  13. 23. <ul><li>1,000,000 people in 7 months to fight the most powerful lobby in the world: OIL </li></ul>
  14. 24. <ul><li>How? The Internet </li></ul>
  15. 25. <ul><li>Follow the Obama Playbook </li></ul>
  16. 28. <ul><li>Reached 1,000,000 with half the time and money as Obama </li></ul>
  17. 30. <ul><li>All Businesses are Media Businesses </li></ul>
  18. 31. <ul><li>Manage Information between employees and customers </li></ul>
  19. 32. <ul><li>Your Industry is Next. </li></ul>
  20. 33. <ul><li>Real Space Communities </li></ul>
  21. 34. <ul><li>Youth. </li></ul>
  22. 36. <ul><li>Who’s the Digital Native in the room? </li></ul>
  23. 37. <ul><li>You’re Screwed. </li></ul>
  24. 38. <ul><li>Our World, Our Rules </li></ul>
  25. 39. <ul><li>Not Rebels without a Cause, Rebels with Power Tools </li></ul>
  26. 40. <ul><li>Era of Disruption </li></ul>

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