Twitter Politics


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One of three presentations at UW Insight: the digital President. Held on the University of Washington campus 1/15/09

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Twitter Politics

  1. 1. twitter + politics
  2. 2. The 2008 Election
  3. 3. Twitter Stats
  4. 4. Twitter Updates 19 Sept 2008 - 24 Oct 2008 13 Jan 2008 - 30 Oct 2008 29 Apr 2007 - 5 Nov 2008 8 Jan 2007 - 14 Nov 2007
  5. 5. Updates: Tech <ul><li>Edwards: all posts from phone; (staff) posts from web </li></ul><ul><li>Obama: all posts from the web </li></ul><ul><li>Clinton: all posts from the web </li></ul><ul><li>McCain: all posts from Twitterfeed </li></ul>
  6. 6. Updates: Style <ul><li>Edwards - personal, from the candidate (“I”); exceptions noted </li></ul><ul><li>Obama - clearly campaign updates, announcements in the main </li></ul><ul><li>Clinton - personal, from the candidate (“I”); exceptions in third person </li></ul><ul><li>McCain - clearly feed (Twitterfeed) </li></ul>
  7. 7. Edwards <ul><li>I've committed to visiting the town with the most demands on, demand a visit in your town at: m 4:38 AM Jun 21st, 2007 from txt </li></ul><ul><li>On my way to Finley hospital in Dubuque, Iowa to talk with nurses and local SEIU members. Then I'm off to a community meeting in Montice ... 10:02 AM Nov 14th, 2007 from txt </li></ul>
  8. 8. Clinton <ul><li>Attempting to connect with people? </li></ul><ul><ul><li>I’m in Columbia S.C. for a rally with voters and a roundtable with South Carolina women. 12:54 PM Jan 13th, 2008 from web </li></ul></ul><ul><ul><li>I need your help in Indiana and North Carolina – make calls and reach out to voters! http://tools.hillaryclinton ... 8:17 AM May 5th, 2008 from web </li></ul></ul><ul><ul><li>Thank You West Virginia! 4:42 PM May 13th, 2008 from web </li></ul></ul>
  9. 9. Obama <ul><li>Mostly one-way mass announcements (262) </li></ul><ul><ul><li>201 posts: “where am I?” </li></ul></ul><ul><ul><li>27 posts: “call to action” </li></ul></ul><ul><ul><li>24 posts: “announcements” </li></ul></ul><ul><ul><li>13 posts expressed an emotion </li></ul></ul>
  10. 10. Obama Examples <ul><ul><li>Launching Obama Mobile text messaging; text 'GO' to OBAMA (62262) to get a free bumper sticker. 6:53 PM Jun 19th, 2007 from web </li></ul></ul><ul><ul><li>In Casper, WY at a town hall meeting & heading to Laramie. Remind all your friends in Wyoming to caucus tomorrow. 11:25 AM Mar 7th, 2008 from web </li></ul></ul>
  11. 11. Obama Post-Hillary <ul><li>Calls to action increased </li></ul><ul><li>Announcements included link to “watch live” or “watch recording” </li></ul><ul><ul><li>In Unity, NH. Heading to a rally with Senator Clinton. Watch this event live now on cable news or at ... 10:18 AM Jun 27th, 2008 from web </li></ul></ul>
  12. 12. QOTD: Why did 165,000 people sign up to get messages that were the equivalent of adverts ... in a space where participants value “real” human interaction?
  13. 13. CC License: share&share alike, attribution, non-commercial <ul><li>Kathy Gill </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li>@kegill, @kegill_us </li></ul></ul><ul><li>Images: logo, UncleSam from </li></ul>