Successfully reported this slideshow.

Integrating Video Into Your Communications Strategy

688 views

Published on

I deliveed this presentation to a great group of communicators at the Austin Chapter of the International Association of Business Communicators luncheon on November 8th.

Published in: Technology, Business
  • Be the first to comment

Integrating Video Into Your Communications Strategy

  1. 1. Integrating Video Into Your Communications Strategy Aaron Bramley @AaronMSB • @NPFilm www.lightscamerahelp.org
  2. 2. <ul><li>Why Video? </li></ul><ul><ul><li>• The Internets! </li></ul></ul>
  3. 3. <ul><li>Why Video? </li></ul><ul><ul><li>• The Internets! </li></ul></ul>
  4. 4. <ul><li>Why Video? </li></ul><ul><ul><li>• The Internets! </li></ul></ul><ul><ul><li>• Storytelling (it ain't just for campfires) </li></ul></ul>
  5. 5. <ul><li>Why Video? </li></ul><ul><ul><li>• The Internets! </li></ul></ul><ul><ul><li>• Storytelling (it ain't just for campfires) </li></ul></ul><ul><ul><li>• It's desired and expected </li></ul></ul>
  6. 6. What is Storytelling?
  7. 7. What is Storytelling? • The end all, be all.
  8. 8. What is Storytelling? • The end all, be all. • The way we relate to one another.
  9. 9. What is Storytelling? • The end all, be all. • The way we relate to one another. • Power to drive emotion.
  10. 10. <ul><li>What is Storytelling? </li></ul><ul><li>• The end all, be all. </li></ul><ul><li>• The way we relate to one another. </li></ul><ul><li>• Power to drive emotion. </li></ul><ul><li>• Emotion leads to action... </li></ul><ul><ul><ul><ul><ul><li>...if you've done it right. </li></ul></ul></ul></ul></ul>
  11. 11. You can now make the viewer a part of the story.
  12. 12. Considerations before shooting • What's the story?
  13. 13. Considerations before shooting • What's the story? • Who's telling the story?
  14. 14. Considerations before shooting • What's the story? • Who's telling the story? • What's the goal?
  15. 15. Considerations before shooting • What's the story? • Who's telling the story? • What's the goal? • There are three stories.
  16. 16. Finding Free • Creative Commons
  17. 17. Finding Free • Creative Commons • http://ccmixter.org • http://www.jamendo.com • http://www.mobygratis.com/ • http://www.archive.org
  18. 18. Video Equipment • Flip vs. Kodak • Prosumer Cameras • DSLR • Smartphones
  19. 19. Setting up your shot The Rule of Thirds
  20. 20. Setting up your shot Shot Types
  21. 21. Lighting • Nature is your frenemy
  22. 22. Lighting • Nature is your frenemy • Use what you have
  23. 23. Lighting • Nature is your frenemy • Use what you have • Renting lights
  24. 24. Lighting • Nature is your frenemy • Use what you have • Renting lights • Buying lights
  25. 26. <ul><li>SOUND </li></ul>
  26. 27. Sound • This might surprise you
  27. 28. Sound • This might surprise you • Environmental factors
  28. 29. Sound • This might surprise you • Environmental factors • Built-in vs. Shotgun vs. Lavalier • If Kodak Zi8 then Sony ECM-DS70P
  29. 30. Editing • Mac vs. PC
  30. 31. Editing • Mac vs. PC • Web-based Editing
  31. 32. Editing • Mac vs. PC • Web-based Editing • Professional Software
  32. 33. Editing • Mac vs. PC • Web-based Editing • Professional Software • Take a class
  33. 34. Editing • Mac vs. PC • Web-based Editing • Professional Software • Take a class • Resources galore www.lightscamerahelp.org/resources

×