4. Social Media Is...
• Community
• Conversation
• A new form of marketing
• A way to crowdsource
• A way to connect and build relationships
online
5. Social Media Is NOT...
• A one-way broadcast system
• An instant fundraiser
• A space for advertisements
• “The twitter”
6. What do I do with it?
• Raise awareness about your cause
• Inform followers/fans of resources
• Give valuable information and advice
• Fundraising and donation solicitations
7. What’s this going to
cost?
Your biggest cost will be time; how
much depends entirely on your goals,
your needs and your budget.
Setup: 5-10 hours
Maintenance: 2-10 hours/
week
11. Getting Started
• #1: Set goals (and a plan to make them happen)!
• #2: Pick your tools
• #3: Assign roles
• #4: Create a policy
• #5: Get started already!
12. Set goals
• Awareness
• Spreading Info/giving resources
• Fundraising
• New Connections (that matter)
• Recruiting (staff/volunteers)
13. How will you reach them?
• creative community campaign
• bigger email list/email marketing
• increased presence on social media
• offline events
• online events
14. Pick your Tools
• Facebook
• Twitter
• Blog (Wordpress, Blogger, TUMBLR)
• Photo Sharing (Flickr, Photobucket)
• Video Sharing (Youtube,Vimeo)
• Email Marketing (constant contact, mailchimp)
15. Assign Roles
• Every org needs a primary manager
• Interns are great for helping out with social
media
• Social Media Manager ideally has a
communications-related position within the
org
16. Create a Policy
• Consistency
• Liability
• Ground Rules
• Respect to the org’s mission
18. Why Facebook?
• Direct traffic to your website/blog
• Enhanced SEO
• Start conversations/get feedback
• Create and promote events
• Maintain relationships and foster new ones
• Recruit staff and volunteers
25. Why Twitter
• Conversations-based
• Crowdsourcing (more in part II)
• Reach out and touch people
• Direct traffic to your site/blog/fb page
• Enhanced SEO
• Recruit staff and volunteers
26. And.....
• Your own personal RSS
• Quick News Reference
• Way to stay informed on breaking issues
27. www.twitter.com
Use your non-profit’s name & choose password
Note: use generic company email if you have access to it
28. Twitter - setup
• Verify Twitter account via email
• Upload profile photo (logo or company
photo; must be square)
• Add bio, website and other info
• Post your first tweet
• Follow people!
29. Who to Follow
(short list)
• @SM4Nonprofits
• @Kiva
• @RedCross
• @TheGreenProject
• @DoSomething
• Each other! (Trade handles @ tweet up!)
30. Who to Follow
how to search for people you should follow
• #NewOrleans
• #volunteer (refine search to New Orleans)
• Foundations/Grants that are relevant
• Follow people who follow similar orgs
• Look at who Twitter suggests for you
37. Twitter Cheat Sheet
• # = hashtag; generally used to tag keywords you
want to be searched by but anything can be #’d
• @ = combined w/ username to reference someone
or comment TO them - this is how conversations
happen
• RT = ReTweet (reposting of a tweet or part of a
tweet; usually set off by RT @username)
• #FF = Follow Friday - suggestions of who to follow
• DM = Direct Message
38. Twitter Speak
• Don’t say “The Twitter.” It’s just “Twitter”
• Posts are called “Tweets”
• # = hashtag (never “pound sign”)
• “DM me” means send private message via
Twitter
39. “Build it and they will come”
Engage them and they will stay...
63. Case Study:
“Very rarely, have I found that large multinational corporations or
wealthy individual donors get excited about something on their own.
They tend to come in on top of people and build off of existing
excitement.”
- Brian Bordainick, Director
64. Case Study:
Tools of success:
Personal Facebook Page
Viral Video
Birthday fundraising
“ I loved to keep our project personal, so it was great to have a video to send out to people that had an
ask and was easy for them to pass on.”
