10. Hey, did you Twitter
hear about that
new band?
SMS
Tell me
about it.
Blogs
I heard that
comic was
hilarious
Social
Networks When can
we go?!!
Wikis
Forums
Podcasts
Video
16. You Already Have the Skills
You Just Do It Offline
• Meeting people
• Building relationships
• Asking questions
• Answering questions
• Building trust
• Building a reputation
18. GOLDEN RULE: Don’t post anything you wouldn’t
want your mom to read in the newspaper
19. YouTube is Your
Personal TV
Channel
Facebook is the
Barbeque
Twitter is the
Festival
20.
21. did you know?
• Currently 450+ million users
• 35+ million update their status each day
• About half the users are aged 18-34
• The fastest growing demographic is
women age 55-65
24. Facebook Profiles vs. Fan Pages:
Separating your public network from your personal network
25. Profile vs. Page
Facebook Profile Facebook Page
• Personal • Public
• Become a “Fan” or “Like”
• “Friend” requests • Send updates/ads to Fans
• Friend profiles visible • Customized applications
• Write on wall/send • Viewable by anyone
comments, etc. • No Fan limitations
• Post your gigs
• Applications • Administrators
• Friend limitation • Can serve as your extended
website
• Great for SEO
29. Building Your Community
• Publish on Facebook to create interactions
with and among your fans
• Make Facebook communications
conversational
• Leverage existing marketing collateral to
promote your Facebook presence
• Use the facebook Events Calendar
• Let your audience know you’re on Facebook
36. • Dwindling in popularity vs Facebook
• Skews younger
• Tends to be a bit edgier
• Popular among musicians
37.
38. United Breaks Guitars
Time magazine
named "United
Breaks Guitars" #7
on its list of the Top
10 Viral Videos of
2009
5 million views in 1 month
39.
40. Why is YouTube Important
• 2nd largest search engine
• Let’s others share your
videos with friends
• Videos easily imbedded
with other social channels
• Great marketing tool
41. Chris Bliss
Received media
attention from ABC,
NBC, CNN,
MSNBC, and FOX,
and led to
appearances on
Tonight Show and
Letterman
50,000,000 million views
42.
43.
44. Building Your Community
• Link to YouTube videos
from your:
– Website
– Facebook page
– Blog
– E-mail
• Invite friends to
subscribe to your
channel
• Comment on other’s
videos
53. Building Your Community
• Create a user-friendly Twitter ID (@yourname)
• Search for people to follow
• Promote others and share your best
information
• Know who “@” replies to you
• Find out who some of the big players are
• Share your videos & pics thru links
54.
55.
56.
57.
58.
59.
60.
61. Relatively inexpensive
Easy to maintain
Reaches new fans and builds
loyal web following
Improves existing website
Strengthens image
Fresh content
Great for search engine
visibility
63. Building Your Community
• Welcome comments
• Make comments on other relevant blogs
• Use keywords in your text relevant to your art
• Think reader centered posts
• Link to your social channels
68. What is Flickr
• A free, online photo management and sharing
application
• A photo organizer
• A web tool that integrates well with other
channels
69. Building Your Community
• Create collection homepages
• Join and contribute to groups
• Arranged photos into sets and collection
• Link with other social media channels
77. Building Your Community
• Fill out complete profile
• Invite friends & colleagues to connect
• Send frequent updates
• Join relevant LinkedIn groups
