This document summarizes social media trends to expect in 2016. It discusses the importance of using the right social media channels for specific audiences and leveraging local communities. It also emphasizes the continued growth of mobile usage and influencer marketing. Finally, it provides tips on using hashtags correctly to optimize discovery and outlines some tools for analyzing social media data.

1. On the horizon:
social media trends in 2016
Presented by: Megan Hargroder

2. conversations.be @heyitsmegan megan@conversations.be
Hey, It’s
Megan

3. “No organizational system or software will fix you
being a lazy ass. People buy millions of dollars of
productivity books, software, and coaching
seminars, but at the end of the day YOU STILL
HAVE TO DO WORK.” - Noah Kagan, AppSumo

4. General marketing
doesn’t work

5. You can’t really turn anyone ON
Unless you’re turning someone OFF

7. Don’t just USE social media channels. Use the
RIGHT social media channels.

8. Leverage
Local
Art by Storyville

10. Mobile:
can’t stop / won’t stop

11. Facebook Canvas

12. Organic v. Paid Marketing

14. All about influencers

15. Snapchat and emojis are real...

16. If your audience feels like they are being “sold to,”
you’re doing it wrong...

17. Events

19. There’s a #hashtag for that:
Jazzfest: #jazzfest2016
Running of the Bulls: #SFNO2016
White Linen Night: #wln2016
Crescent City Classic: #ccc10k
Voodoo Fest: #worshipthemusic and #voodoo
Tales of the Cocktail: #TOTC

20. Structure Rules:
#This Is Not A Hashtag
#Don’tDoThisEitherY’all
#Still.Nope
#ThisIsCorrect
Discovery Tools:
● Hashtagify.me
● Hashtags.org
● RiteTag.com
#Hashtag Like a Pro:

21. hashtagify.me

22. Social Media Management Tools

23. Analyze your data - then make adjustments

24. Always. Watch. The. Data.

25. conversations.be @heyitsmegan megan@conversations.be
questions?