Helen Milner Digital Inclusion The Evidence April 2009 National Digital Inclusion Conference LondonPresentation Transcript
Section Divider: Heading intro here. Digital Inclusion: The Evidence Helen Milner 27 April 2009
Using digital technologies: “everybody’s doing it”
UK online shoppers spent £4.6 billion during Christmas 2008 Source: IMRG Cap Gemini e-Retail Sales Index
273,000 DVLA car tax discs are sold weekly Source: Freshminds, April 2008
10 million people visited Twitter in February 2009 (worldwide); traffic to Twitter in the UK increased by 974% in last year Sources: 10m ComScore; 974% Hitwise
In the UK we spent 119 billion minutes on the internet in February 2009 Source: “The Global Online Media Landscape”, Nielsen, April 2009
Everybody’s doing it …. Or are they?
29% adults don’t use the internet Source: ONS 2008
25% of adults have never used the internet Source: ONS 2008
35% of households don’t have the internet Source: ONS 2008
Trend over past three years Sources: ONS internet access surveys ONS Survey Question 2006 % 2007 % 2008 % Not accessed in last three months 40 33 29 Never accessed 35 27 25 No household internet connection 43 39 35
70% of people over 65 have never used the internet Source: ONS 2008
49% of everybody without internet access are in social grade DE Source: ICM 2008 / Base: 7,655
Which is more than double their incidence in the population AB C1 C2 DE 11 26 18 29 21 21 49 24 Source: ICM 2008 / Base: 7,655
Women are less likely to use the internet than men (34% of women don’t, compared to 25% of men) Source: ONS 2008
70% of people who live in social housing aren’t online: a full 28% of everyone not online Sources: 70% Oxford Internet Survey 2007 28% ICM 2008
Only 15% of people living in deprived areas have used a government online service or website in the last year Source: Ofcom, March 2009
75% of everybody not online is not working Source: ICM, 2008
Although outnumbered by those who aren’t working, 26% of all employed people aren’t online Source: ICM 2008
Only 11% of mobile phone users use it to browse the internet (only 6% to read email) Source: ONS 2008
99% of people using access devices such as mobiles and DTV to get online, also use the internet on a PC Source: ONS 2006a
Only 29% of people in group DE use social media Source: ICM survey 2009
Only 11% of the over 65s use social media Source: ICM survey 2009
It is a case of social equity: 93% of people under 70 who have a degree are online Source: ONS 2008
It doesn’t matter if they don’t want to use it – does it?
Internet users confidence in their ability to find work out-stripped non users by 25% “ Does the internet improve lives?” Freshminds April, 2009
Direct financial benefit of using broadband in the home £276 per year (lowest income) Third of households not online foregoing savings of £4.4 billion per year Source: SQW Consulting, September 2008
17% increase in communicating with friends 14% increase in communicating with family once becoming internet users “ Does the internet improve lives?” Freshminds April, 2009
Being able to use a computer and internet commands a salary premium of 3 – 10% Centre for the Economics of Education, 2007
The internet improves people’s lives
Internet and peoples lives “ Does the internet improve lives?” Freshminds April, 2009
UK online centres users lives – before and after “ Does the internet improve lives?” Freshminds April, 2009
If it’s so beneficial why don’t more people use the internet?
Why (C2DE) users started using the internet “ Does the internet improve lives?” Freshminds April, 2009
C2DE non internet users said … “ Does the internet improve lives?” Freshminds April, 2009
Why non-users don’t use the internet “ Does the internet improve lives?” Freshminds April, 2009
Barriers to take-up: 2007 analysis of all sources Source: FreshMinds 2007; 2008 Access Skills & Confidence Motivation
Barriers remain the same in 2009 “ Does the internet improve lives?” Freshminds April, 2009 Access: 38% Skills & Confidence: 20% Motivation: 34%
It’s about people not just numbers
We know how many people are excluded We know what they are like We know what they think We know where they live It’s time for action
Thank You [email_address] www.twitter.com/helenmilner www.ukonlinecentres.com digitalengagement.org
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