TEDxBrumTalk8 June 2013Millenium Point, BirminghamDigital by DefaultAlison Smithhttp://tedxbrum.org/the-event/@peskypeople
Digital by Default:Disabilityis the main cause ofdigital exclusion ...yet the internet also gives usfreedom
UK Stats: Disability the reality:* Office for Disability Issues “2012 Legacy for Disabled People: Inclusive and Accessible...
Give people what they want not what they needDoctor Who Experience and lack of access
Samantha’s blog:http://www.peskypeople.co.uk/2011/05/dr-who-experience/SamanthaNo access info on Doctor WhoExperience Webs...
Samantha - Doctor Who Experience, Spring 2011http://youtu.be/61o5O5lNAZs
DavidCompany: Ikeacard machines screwed down unableto reach & no induction loopResult:Ikea investigated and changed cardma...
SuzieBought car insurance onlinerequested SMS breakdownnumberinsurance cancelledtold friends on facebookResult:1 week late...
It’s all about good customer service - they won’t complain orcontact you - they will be telling their friends on facebook ...
Sources: Office for NationalStatistics Internet AccessQuarterly Update May 2013Q1 2013:http://bit.ly/17qgVRQ
Digital by Default53% of peoplewho have adisability haveNEVERused the internet[2013]that’s 3.7m disabledadultsCompared wit...
Digital by Default• unemployment / povety• cost of getting online• (lack of) accessiblilty of laptop / tablet /mobile phon...
www.peskypeople.co.uk
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Tedx brum talk digital by default 8 june 2013 millenium point birmimgham

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TedxBrum talk by Alison Smith of Pesky People on digital by default agenda and digital exclusion.

It presents the statistics and how disabled and deaf people are using thie internet.

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  • In order to be successful at implementing *digital by default* you need to understand both statistics and the issues of digital discrimination. The solutions you will find by working with the very people who are excluded. The Office for National Statistics Internet Access Quarterly Update just released and these stats are taken from a blog post by Rich Watts and ONS Arbitrary Constant: http://bit.ly/TlFSXg @rich_watts | Office for National Statistics Internet Access Quarterly Update, 2012 Q2: http://bit.ly/PKXJBC * 3.9million peopl e h a ve never used the internet of that 3.9m that’s 34% of ALL disabled adults. That’s 1 : 3 * Non disabled people the figures are 1 : 10 that have never used the internet. * 38% of adults over 65 have never used the internet - that’s 2.12million people 2: 5 of the population. Shockingly even with all the will in the world the reality is even with the government’s target 80% of those applying for Universal Credit only 17% of those in receipt of Jobseekers allowance apply online. Call Centres can be added barriers with both the cost of 0845 numbers from landlines and mobiles prohibitive and they will be encouraging people to go online to complete the forms. Where does that leave people who have no way of getting online?
  • The stats speak for themselves. We are an economic force not to be ignored with a combined market was worth £100billion in 2010. If you look at it from an employment point of view there were 7 million disabled people of working age in 2008. It has been hard to find up to date statistics on this one so if anyone can signpost me that would be great! Bear in mind of that £100billion 1/4 of business is lost to inaccessible websites and services e.g. buildings and customer service. 1 : 3 people know a disabled person in their family or friends and with a growing ageing population it means that if we don’t start to address digital accessibility issues right now a huge chunk of the population getting older will be locked out. Source : Office for Disability Issues - 2012 Legacy for Disabled People: Inclusinve and Accessible Business http://bit.ly/UGDKaN
  • In order to be successful at implementing *digital by default* you need to understand both statistics and the issues of digital discrimination. The solutions you will find by working with the very people who are excluded. The Office for National Statistics Internet Access Quarterly Update just released and these stats are taken from a blog post by Rich Watts and ONS Arbitrary Constant: http://bit.ly/TlFSXg @rich_watts | Office for National Statistics Internet Access Quarterly Update, 2012 Q2: http://bit.ly/PKXJBC * 3.9million peopl e h a ve never used the internet of that 3.9m that’s 34% of ALL disabled adults. That’s 1 : 3 * Non disabled people the figures are 1 : 10 that have never used the internet. * 38% of adults over 65 have never used the internet - that’s 2.12million people 2: 5 of the population. Shockingly even with all the will in the world the reality is even with the government’s target 80% of those applying for Universal Credit only 17% of those in receipt of Jobseekers allowance apply online. Call Centres can be added barriers with both the cost of 0845 numbers from landlines and mobiles prohibitive and they will be encouraging people to go online to complete the forms. Where does that leave people who have no way of getting online?
  • In order to be successful at implementing *digital by default* you need to understand both statistics and the issues of digital discrimination. The solutions you will find by working with the very people who are excluded. The Office for National Statistics Internet Access Quarterly Update just released and these stats are taken from a blog post by Rich Watts and ONS Arbitrary Constant: http://bit.ly/TlFSXg @rich_watts | Office for National Statistics Internet Access Quarterly Update, 2012 Q2: http://bit.ly/PKXJBC * 3.9million peopl e h ave never used the internet of that 3.9m that’s 34% of ALL disabled adults. That’s 1 : 3 * Non disabled people the figures are 1 : 10 that have never used the internet. * 38% of adults over 65 have never used the internet - that’s 2.12million people 2: 5 of the population. Shockingly even with all the will in the world the reality is even with the government’s target 80% of those applying for Universal Credit only 17% of those in receipt of Jobseekers allowance apply online. Call Centres can be added barriers with both the cost of 0845 numbers from landlines and mobiles prohibitive and they will be encouraging people to go online to complete the forms. Where does that leave people who have no way of getting online?
  • There are common problems I’m going to focus on web accessibility rather than include apps as they are another level entirely. Even the government has got it wrong on a basic level as you can see from the image. Common issues with websites include long winded urls that are not user friendly for screen readers to read, being unable to increase screen size or it runs into other boxes, visually impaired people don’t necessarily use screenreaders most have some vision and will use other aids such as magnifiers. Our user testing of Go Genie showed that no one knew how to change the browser settings defaults to make a website more accessible they just used what was on the screen.
  • Tedx brum talk digital by default 8 june 2013 millenium point birmimgham

    1. 1. TEDxBrumTalk8 June 2013Millenium Point, BirminghamDigital by DefaultAlison Smithhttp://tedxbrum.org/the-event/@peskypeople
    2. 2. Digital by Default:Disabilityis the main cause ofdigital exclusion ...yet the internet also gives usfreedom
    3. 3. UK Stats: Disability the reality:* Office for Disability Issues “2012 Legacy for Disabled People: Inclusive and Accessible Business”http://bit.ly/UGDKaNConsumer Market(2008)Disabled people £80Bn*Older people £97Bn*UK population 63.2m1:6 are Disabled = 11.2m10% are carersBy 2033 23% of the populationwill be 65+
    4. 4. Give people what they want not what they needDoctor Who Experience and lack of access
    5. 5. Samantha’s blog:http://www.peskypeople.co.uk/2011/05/dr-who-experience/SamanthaNo access info on Doctor WhoExperience WebsiteNo info from ticket agencyStaff asked for driving license(when registered blind)Given ipad with SUBTITLES on itResult:BBC made changes + invited herback as their guestAdded Audio Description tointeractivesAdded access info onlineAllowed extra time in the exhibitsLarge print guides available
    6. 6. Samantha - Doctor Who Experience, Spring 2011http://youtu.be/61o5O5lNAZs
    7. 7. DavidCompany: Ikeacard machines screwed down unableto reach & no induction loopResult:Ikea investigated and changed cardmachine terminals in all their storesInduction loop installed with mic atcrotch height...One blog impacts nationwideDavid’s blog:http://www.peskypeople.co.uk/2011/05/ikea-dont-seem-to-like-disabled-people-muc
    8. 8. SuzieBought car insurance onlinerequested SMS breakdownnumberinsurance cancelledtold friends on facebookResult:1 week later insurance reinstatednational SMS breakdown serviceinstalled for deaf and hard ofhearing peopleOne blog impacts nationwide.Suzie’s bloghttp://www.peskypeople.co.uk/2011/07/refused-car-insurance-because-of-deafness/
    9. 9. It’s all about good customer service - they won’t complain orcontact you - they will be telling their friends on facebook + twitter!
    10. 10. Sources: Office for NationalStatistics Internet AccessQuarterly Update May 2013Q1 2013:http://bit.ly/17qgVRQ
    11. 11. Digital by Default53% of peoplewho have adisability haveNEVERused the internet[2013]that’s 3.7m disabledadultsCompared with9%non-disabled peoplewho have never usedthe internet [7.1m]Disabled people are3 times more likely toNEVER use theinternet than non-disabled people15% aged over 75years who last usedthe Internet morethan 3 months ago34% of adults 75 yrs+have never used theinternet.That’s 1.6m people.Sources: Office for National Statistics Internet Access Quarterly Update May 2013Q1 2013: http://bit.ly/17qgVRQ
    12. 12. Digital by Default• unemployment / povety• cost of getting online• (lack of) accessiblilty of laptop / tablet /mobile phone• no information from technology providers• cost of technology - adaptations/software• inaccesssible website / apps / games• failure to build in access to new products• communication• broadbad is a ulility• need affordable technology(screenreaders £1K, eyetracking £8K)• build access into design brief informationin right format at right time• train staff• pay disabled people to user test• make your service on + offline accessible• communicate in the right wayX✓
    13. 13. www.peskypeople.co.uk

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