Do you tweet?....Twitter for Business

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A presentation delivered on 29 Jan 2013 to The Likeminded Network women's networking group in St Neots, Cambridgeshire. You can find out more about my (free) Twitter For Business e-course at TwitterForBusiness.net

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Do you tweet?....Twitter for Business

  1. 1. Do you tweet?……Twitter for Business Helen Lindop Likeminded Network, 29 Jan 2013
  2. 2. A bit about me BusinessPlusBaby.com WomanPlusBusiness.com HelenLindop.com @HelenLindop @BizPlusBaby
  3. 3. Part 1 - Marketing• (Very!) quick story of social media• Using Twitter as part of your marketing strategy• Tools and resources• General tips and advice
  4. 4. Part 2 – Over to you• Share your Twitter marketing triumphs • …and maybe the things that didn’t work so well?
  5. 5. Part 3- Twitter crash course for beginnersExperienced tweep? Feel free to go networkinstead… 
  6. 6. Part 1: Marketing
  7. 7. Quick story of social media• How it developed• What that means for us as businesses/marketers
  8. 8. Twitter facts• Started 2006, now has 500 million registered users• Idea started off as a way of using text messages to communicate with a small group• "...we came across the word twitter, and it was just perfect. The definition was a short burst of inconsequential information, and chirps from birds. And thats exactly what the product was." – Creator Jack Dorsey
  9. 9. Twitter and your marketing strategy• Beware of the social media hype• OK to just play at first, but then you should get strategic.• Questions: o Are my customers/competitors /complementary businesses here? o Is this suited to the way my business works? o What content can I send out that is useful, entertaining, of value? o Do I actually have a marketing strategy in the first place?!
  10. 10. Twitter and your marketing strategy• Who do I want to reach and how/why? o Direct to individual customers o Peers and other connectors o Get prospects on your mailing list, continue to build a relationship with them, then sell to them when the time is right. o Raise awareness of your brand o Research o Customer support
  11. 11. How to use Twitter for business• Allow people to get to know you/get to know others• Reach out to new people o Use search to find them and introduce yourself o Follow ‘friends of friends’ o Follow leaders in your industry o Follow influential local people – newspapers etc o Retweet their stuff• Ask and answer, be helpful
  12. 12. Productivity and tools• Social media can suck up a lot of your time, here are some tools to help… o Hootsuite and Tweetdeck • ‘Dashboard’, easily see saved searches, analytics, schedule tweets, shorten links o Social Oomph (and others) • More features than Twitter alone, autofollow o Buffer • Sends tweets out through out day. o Time management e.g. ‘just 10 mins a day’. Keep your marketing strategy in mind.
  13. 13. More tools and resources• Tools o Untweeps.com – get rid of followers who are no longer tweeting o Doyoufollow.com - unfollow people who don’t follow you back o Twitterfeed.com – updates Twitter when you publish a blog post (and more) o TONS more (but beware of wasting time)• 30 Day Twitter Challenge – Nikki Pilkington (ebook)• Blogs: Social Media Examiner, Mashable, Hubspot
  14. 14. Quick tips and advice• Schedule tweets or not?• Handling multiple platforms (Twitter and Facebook and YouTube and Pinterest and LinkedIn and…)• Check your bio regularly• Secure password, watch out for hackers• Go further…use it on your mobile, use pictures• Any more?
  15. 15. Part 2: Over to you
  16. 16. Part 3: Twitter crash course
  17. 17. Contents• Help! o ‘Twitter Basics’ section in Twitter’s help o There is a business section, but the emphasis is on paid advertising https://business.twitter.com/• Set up an account• Follow me (I’ll follow you back!)• Send a tweet• Retweets• #Hashtags• Search
  18. 18. ContentsIf you’d like me to, I can also cover…• Lists• A quick tour of Hootsuite• Shortening links• Anything else you’d like to know?

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