The document describes 10 faces of innovation, which are roles that innovators can take on. They are grouped into three categories: learning, organizing, and building. The learning roles include anthropologist, experimenter, and cross-pollinator. The organizing roles are hurdler, collaborator, and director. The building roles are experience architect, set designer, care giver, and storyteller. Each role is described in a sentence or two about how it contributes to the innovation process.