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Primary, The primary audience would be
Women aged between 15-25 such as teenage
girls, also Goths and Emos because they are
stereotypically into these horror movies. Also
teenage girls normally like watching horror
movies when they are in a group. They would
be group E, because they would be unemployed
and casual labourers so they have a disposable
income.
Secondary, The secondary audience
would be middle-aged men 35-45.
Because the main characters are women
of around the same age. They would
come under socio economic grouping D
because and they would watch The
Descent for the younger all female cast.
The third audience would be extreme sports fans because there are a lot of extreme
sports such as caving in the film. So people with these interests will watch this
movie. They would come under group C1/ C2 and would watch The Descent
because it has a lot of extreme sports such as caving.
The Descent Moodboards

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The Descent Moodboards

  • 1. Primary, The primary audience would be Women aged between 15-25 such as teenage girls, also Goths and Emos because they are stereotypically into these horror movies. Also teenage girls normally like watching horror movies when they are in a group. They would be group E, because they would be unemployed and casual labourers so they have a disposable income.
  • 2. Secondary, The secondary audience would be middle-aged men 35-45. Because the main characters are women of around the same age. They would come under socio economic grouping D because and they would watch The Descent for the younger all female cast.
  • 3. The third audience would be extreme sports fans because there are a lot of extreme sports such as caving in the film. So people with these interests will watch this movie. They would come under group C1/ C2 and would watch The Descent because it has a lot of extreme sports such as caving.