Axis bank strengthens brand with progressive campaign on linkedIn
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Axis Bank Campaign-Brand awareness-#Myideaofprogress campaign-LinkedIn-Facebook-Twitter-Engagement rate-Brand ambassador-Service companies-Deepika padukone celebrity-collect lead-strategic business model-LinkedIn marketing-Digital media marketing-Social media marketing-Bench mark
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Axis bank strengthens brand with progressive campaign on linkedIn
- 1. Axis Bank Strengthens brand with progressive campaign on LinkedIn
- 2. Company Profile • Shikha Sharma-CEO-Axis bank-1990 • Axis Bank - 3rd largest private sector bank. • financial services to Large and Mid- Corporates, MSME, Agriculture and Retail Businesses. • 2,500 branches and 12,500 ATMs. • Advertising Campaign of the Year - India, Asian Banking and Finance (ABF) Retail Banking Awards 2015
- 3. Need of campaign Aim :To build brand preference for the brand in the target audience’s minds. Methods : • #Myideaof progress • LinkedIn Campaign - To build association for the axis bank brand with the concept of progress by getting consumers relate it to their own lives
- 6. 6
- 7. #LinkedInMktg 7 LinkedIn: Worlds largest professional network North America: 100M+ Latin America and Caribbean: 20M+ Europe, Middle East and Africa: 50M+ Asia Pacific: 50M+ Australia: 5M+ Members Worldwide +2 new Members Per Second 180M+ Monthly Unique Visitors 300M+
- 8. New keys
- 9. #LinkedInMktg Attract Engage Convert Build a Great Profile Win Search Ranking Keep Your Privacy Company Page Networking Groups Online Visibility Call To Action Lead Generation Mail List Direct Offers 9 3 Keys to Marketing Success on LinkedIn 3 Measure and optimize 21
- 10. #LinkedInMktg 10 Attract Engage Convert 10 3 Measure and optimize 21 Build a Great Profile Win Search Ranking Keep Your Privacy Company Page Networking Groups Online Visibility Call To Action Lead Generation Mail List Direct Offers 3 keys to Marketing Success on LinkedIn
- 11. #LinkedInMktg 11 Company Page Build Your Business Identity
- 12. #LinkedInMktg 12 Discoverable through search Deliver content through Company Updates and Sponsored Updates Two-Column content feed to bring content front and center Attract a unique set of followers Key Features Build Your Business Identity
- 13. #LinkedInMktg 13 Attract Engage Convert 13 3 Measure and optimize 21 Build a Great Profile Win Search Ranking Keep Your Privacy Company Page Networking Groups Online Visibility Call To Action Lead Generation Mail List Direct Offers 3 keys to Marketing Success on LinkedIn
- 14. #LinkedInMktg
- 15. #LinkedInMktg 15 How Linkedin Works & How To Gain Benefits from Network Networking
- 16. #LinkedInMktg 16 Add Value To Your Network Online Visibility
- 17. #LinkedInMktg 17 Attract Engage Convert 17 3 Measure and optimize 21 Build a Great Profile Win Search Ranking Keep Your Privacy Company Page Networking Groups Online Visibility Call To Action Lead Generation Mail List Direct Offers 3 keys to Marketing Success on LinkedIn
- 18. #LinkedInMktg 18 Give Them a Reason To Dolt Lead Generation
- 19. #LinkedInMktg Axis Bank utilized LinkedIn’s Custom Solutions Sponsored Updates Spot Light Ads To Reach Target Audience
- 20. #LinkedInMktg Types of Ads Follow ads Spot Light Ads
- 22. #LinkedInMktg
- 23. #LinkedInMktg
- 24. #LinkedInMktg Axis Bank encourages Progressive Ideas on www.myideaofprogress.com Axis Bank from their official Facebook, Twitter & LinkedIn accounts urged users to vote for the ideas which they wanted to see come to life. #myideaofprogress
- 25. #LinkedInMktg Sonali's Idea of Progress 'To travel the world' - Axis Bank MyIdeaofProgress.mp4 http://www.myideaofprogress.com
- 26. #LinkedInMktg Axis bank face book page
- 27. #LinkedInMktg Ideas shared on Facebook
- 28. #LinkedInMktg Axis bank linked In page
- 29. #LinkedInMktg Ideas shared on linkedIn
- 30. #LinkedInMktg
- 31. #LinkedInMktg Axis bank twitter page
- 32. #LinkedInMktg Ideas shared on twitter
- 33. #LinkedInMktg Evaluated Ideas At the end of campaign, eminent marketers selected the winning ideas would be brought o life by the brand. http://www.myideaofprogress.com/calendar/calendar.html
- 34. #LinkedInMktg
- 35. #LinkedInMktg
- 36. #LinkedInMktg
- 37. #LinkedInMktg #Myideaofprogress received over 19,000 from linkedIn 724 registered on the site via linkedIn 25% shared their ideas of progress 32 daily winners on the site 16% top voted ideas from linkedIn In the month of july-august 2014-top slot in content marketing 534 followers acquired from linkedIn which is higher than linkedIn benchmark engagement rates Results
- 38. #LinkedInMktg
- 39. #LinkedInMktg
Editor's Notes
- BRANDING SLIDE Here are 5 simple stepsand products we recommend to help you get started: Find your audience. Use LinkedIn’s powerful targeting capabilities to find exactly the right people. Next, make sure these people understand what your brand is all about. Use visually impacting products like Video Ads, Content Ads and Company/Sponsored Updates to attract attention to your message and shape perception of your brand. Then, establish trust with that audience from the very beginning by delivering relevant content that helps them become more productive and successful. Reach the followers you already have with Company Updates and expand your reach with Sponsored Updates. LinkedIn can always help you find the topics that resonate better with your audience. Go one step further and create communities around your brand. Engage your Company Page followers and/or create a Group around a topic that you’d like your brand to be associated with. Finally, extend the experience beyond LinkedIn.com – use our custom API’s to develop highly engaging branded apps and experiences for your audience wherever they are, leveraging all the powerful LI profile data.
- 1- Keywords 2- Network 3- Completed Company Profile
- 1- Pulse 2- Content creation & curation
- 1- Automatic/ Consistent Lead Magnet 2- Jeff Molander Profile - Puplications