SEO-Search Engines-Indexing,Crawling-HTML-META TAG-On-Page SEO-Off-Page SEO-Keyword planner-Keyword searcher-Page ranking algorithm-traffic generation

1. Optimized by
HARI KRISHNAN
VENKATASUBRAMANIYAN
Search engine optimization

2. Quick Facts
-130,000,000+ websites available.
-83 % use Google as search engines
-94 % people access content only on 1st
page of Google
-63 % access the golden triangle only.

3. SEO
- ability to attract potential customers –website
- Process involved Crawling & Indexing
- Determined by key words, page rank
- On-page SEO & Off-page SEO
< title > <back links >
<meta description>
<meta keyword >
http://ubersuggest.org

4. Keyword research
It’s not always about getting visitors, but about getting the right kind of visitors
• Relevance
• Popularity
• Long tail keywords – best price on air Jordan size 12
• 7-10 keywords

6. User experience and content
•Easy to use, navigate and understand
•Provide direct, actionable information to the
query
•Professionally designed and accessible to modern
browsers
•Deliver high quality, legitimate, credible content

7. Contd…
• Usability and user experience of the site
• Engagement metrics
• Machine learning – Google’s Panda update (2011)
• Crafting content

8. Measuring & Tracking Success
If You Can Measure It, Then You Can Improve It
• In SEO’s, measurement is critical to success
• Search engine share of referring visits
• Direct Navigation
• Referral traffic
• Search traffic
• Visits referred by specific term and phrase
• Conversion rate by search query term/phrase
• Number of pages receiving at least one visit from
search engines

9. Contd…
• Fluctuations
• Falling
– Search traffic from single engine
– From multiple engines
• Individual
– Ranking fluctuations (Freshness boost)
• Increase in link metric without rankings
increases

10. Analytics software
• Yahoo! Web analytics
• Google analytics
• AWStats
• Moz analytics
• Fireclick

11. Guidelines
• Design and content guidelines
• Make a site with a clear hierarchy and text links. Every page should be
reachable from at least one static text link
• Create a useful, information-rich site, and write pages that clearly and
accurately describe your content
• Check for broken links and correct HTML
• Don't fill your page with lists of keywords
• Technical guidelines
• To fully understand your site's contents, allow all of your site's assets, such
as CSS and JavaScript files, to be crawled
• If your company buys a content management system, make sure that the
system creates pages and links that search engines can crawl
• Test your site to make sure that it appears correctly in different browsers

12. Contd…
• Quality guidelines
• Make pages primarily for users, not for search engines
• Avoid creating pages with little or no original content
• Avoid Scraped content
• Hidden text and links