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Axis bank strengthens brand with progressive campaign on linkedIn

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Axis Bank Campaign-Brand awareness-#Myideaofprogress campaign-LinkedIn-Facebook-Twitter-Engagement rate-Brand ambassador-Service companies-Deepika padukone celebrity-collect lead-strategic business model-LinkedIn marketing-Digital media marketing-Social media marketing-Bench mark

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Axis bank strengthens brand with progressive campaign on linkedIn

  1. 1. Axis Bank Strengthens brand with progressive campaign on LinkedIn
  2. 2. Company Profile • Shikha Sharma-CEO-Axis bank-1990 • Axis Bank - 3rd largest private sector bank. • financial services to Large and Mid- Corporates, MSME, Agriculture and Retail Businesses. • 2,500 branches and 12,500 ATMs. • Advertising Campaign of the Year - India, Asian Banking and Finance (ABF) Retail Banking Awards 2015
  3. 3. Need of campaign Aim :To build brand preference for the brand in the target audience’s minds. Methods : • #Myideaof progress • LinkedIn Campaign - To build association for the axis bank brand with the concept of progress by getting consumers relate it to their own lives
  4. 4. myideaofprogress.mp4
  5. 5. 6
  6. 6. #LinkedInMktg 7 LinkedIn: Worlds largest professional network North America: 100M+ Latin America and Caribbean: 20M+ Europe, Middle East and Africa: 50M+ Asia Pacific: 50M+ Australia: 5M+ Members Worldwide +2 new Members Per Second 180M+ Monthly Unique Visitors 300M+
  7. 7. New keys
  8. 8. #LinkedInMktg Attract Engage Convert Build a Great Profile Win Search Ranking Keep Your Privacy Company Page Networking Groups Online Visibility Call To Action Lead Generation Mail List Direct Offers 9 3 Keys to Marketing Success on LinkedIn 3 Measure and optimize 21
  9. 9. #LinkedInMktg 10 Attract Engage Convert 10 3 Measure and optimize 21 Build a Great Profile Win Search Ranking Keep Your Privacy Company Page Networking Groups Online Visibility Call To Action Lead Generation Mail List Direct Offers 3 keys to Marketing Success on LinkedIn
  10. 10. #LinkedInMktg 11 Company Page Build Your Business Identity
  11. 11. #LinkedInMktg 12 Discoverable through search Deliver content through Company Updates and Sponsored Updates Two-Column content feed to bring content front and center Attract a unique set of followers Key Features Build Your Business Identity
  12. 12. #LinkedInMktg 13 Attract Engage Convert 13 3 Measure and optimize 21 Build a Great Profile Win Search Ranking Keep Your Privacy Company Page Networking Groups Online Visibility Call To Action Lead Generation Mail List Direct Offers 3 keys to Marketing Success on LinkedIn
  13. 13. #LinkedInMktg
  14. 14. #LinkedInMktg 15 How Linkedin Works & How To Gain Benefits from Network Networking
  15. 15. #LinkedInMktg 16 Add Value To Your Network Online Visibility
  16. 16. #LinkedInMktg 17 Attract Engage Convert 17 3 Measure and optimize 21 Build a Great Profile Win Search Ranking Keep Your Privacy Company Page Networking Groups Online Visibility Call To Action Lead Generation Mail List Direct Offers 3 keys to Marketing Success on LinkedIn
  17. 17. #LinkedInMktg 18 Give Them a Reason To Dolt Lead Generation
  18. 18. #LinkedInMktg Axis Bank utilized LinkedIn’s Custom Solutions Sponsored Updates Spot Light Ads To Reach Target Audience
  19. 19. #LinkedInMktg Types of Ads Follow ads Spot Light Ads
  20. 20. #LinkedInMktg Sponsored Ads
  21. 21. #LinkedInMktg
  22. 22. #LinkedInMktg
  23. 23. #LinkedInMktg Axis Bank encourages Progressive Ideas on www.myideaofprogress.com Axis Bank from their official Facebook, Twitter & LinkedIn accounts urged users to vote for the ideas which they wanted to see come to life. #myideaofprogress
  24. 24. #LinkedInMktg Sonali's Idea of Progress 'To travel the world' - Axis Bank MyIdeaofProgress.mp4 http://www.myideaofprogress.com
  25. 25. #LinkedInMktg Axis bank face book page
  26. 26. #LinkedInMktg Ideas shared on Facebook
  27. 27. #LinkedInMktg Axis bank linked In page
  28. 28. #LinkedInMktg Ideas shared on linkedIn
  29. 29. #LinkedInMktg
  30. 30. #LinkedInMktg Axis bank twitter page
  31. 31. #LinkedInMktg Ideas shared on twitter
  32. 32. #LinkedInMktg Evaluated Ideas At the end of campaign, eminent marketers selected the winning ideas would be brought o life by the brand. http://www.myideaofprogress.com/calendar/calendar.html
  33. 33. #LinkedInMktg
  34. 34. #LinkedInMktg
  35. 35. #LinkedInMktg
  36. 36. #LinkedInMktg #Myideaofprogress received over 19,000 from linkedIn 724 registered on the site via linkedIn 25% shared their ideas of progress 32 daily winners on the site 16% top voted ideas from linkedIn In the month of july-august 2014-top slot in content marketing 534 followers acquired from linkedIn which is higher than linkedIn benchmark engagement rates Results
  37. 37. #LinkedInMktg
  38. 38. #LinkedInMktg

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