SlideShare a Scribd company logo
1 of 18
© 2020 Derrick Corporation
LinkedIn Marketing
© 2020 Derrick Corporation
2
Best Time to Prospect
© 2020 Derrick Corporation
3
 < 140 characters per post
 Share LinkedIn post on Facebook, Youtube, Emails, etc.
 Drop links in comment section, not in body of test – kills LindedIn engagement
 Research shows that articles with images get 94% more total views – use Slide
Share
 Use hashtags!
 Post on avg. 20 times a month (1/day)
General Tips
© 2020 Derrick Corporation
4
 linkedin calendar?
© 2020 Derrick Corporation
5
© 2020 Derrick Corporation
6
4-1-1 Rule
© 2020 Derrick Corporation
7
Personal Branding
© 2020 Derrick Corporation
8
Corporate Branding
Source: B2B Marketing 2016 Benchmarks, Budgets, and Trends — North America, Content Marketing Institute / Marketing Profs
© 2020 Derrick Corporation
9
Showcase Pages
© 2020 Derrick Corporation
10
What LinkdIn Offers – No Cost
© 2020 Derrick Corporation
11
What LinkdIn Offers – Cost
© 2020 Derrick Corporation
12
 Sponsored Content
 Sponsored InMail
 Text Ads
 Dynamic Ads
 Audience Inisghts
Paid
© 2020 Derrick Corporation
13
 Lead builder – finds best prospects using key words, and over
20 filters. And allows you to privately save leads.
 Accounts tab – after you saved a lead, you can see their
company information such as, lead recommendations, job
updates, and make notes and tags to help organize.
 TeamLink Connections – add on that shows what colleges can
connect you with the right prospects and accounts?
Sales Navigator
© 2020 Derrick Corporation
14
© 2020 Derrick Corporation
15
© 2020 Derrick Corporation
16
© 2020 Derrick Corporation
17
© 2020 Derrick Corporation
18
 cwasha@linkedin.com – email for rep
Comparison chart: https://business.linkedin.com/sales-
solutions/sales-navigator/comparison-table CRM partners:
https://business.linkedin.com/sales-solutions/partners/find-
a-partner#select-category Sign up/pricing:
linkedin.com/premium/sales Copy of slides:
https://www.linkedin.com/smart-links/AQGdttM1rPYPEQ

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Lean: From Theory to Practice — One City’s (and Library’s) Lean Story… Abridged
 

Linked in marketing [autosaved]

  • 1. © 2020 Derrick Corporation LinkedIn Marketing
  • 2. © 2020 Derrick Corporation 2 Best Time to Prospect
  • 3. © 2020 Derrick Corporation 3  < 140 characters per post  Share LinkedIn post on Facebook, Youtube, Emails, etc.  Drop links in comment section, not in body of test – kills LindedIn engagement  Research shows that articles with images get 94% more total views – use Slide Share  Use hashtags!  Post on avg. 20 times a month (1/day) General Tips
  • 4. © 2020 Derrick Corporation 4  linkedin calendar?
  • 5. © 2020 Derrick Corporation 5
  • 6. © 2020 Derrick Corporation 6 4-1-1 Rule
  • 7. © 2020 Derrick Corporation 7 Personal Branding
  • 8. © 2020 Derrick Corporation 8 Corporate Branding Source: B2B Marketing 2016 Benchmarks, Budgets, and Trends — North America, Content Marketing Institute / Marketing Profs
  • 9. © 2020 Derrick Corporation 9 Showcase Pages
  • 10. © 2020 Derrick Corporation 10 What LinkdIn Offers – No Cost
  • 11. © 2020 Derrick Corporation 11 What LinkdIn Offers – Cost
  • 12. © 2020 Derrick Corporation 12  Sponsored Content  Sponsored InMail  Text Ads  Dynamic Ads  Audience Inisghts Paid
  • 13. © 2020 Derrick Corporation 13  Lead builder – finds best prospects using key words, and over 20 filters. And allows you to privately save leads.  Accounts tab – after you saved a lead, you can see their company information such as, lead recommendations, job updates, and make notes and tags to help organize.  TeamLink Connections – add on that shows what colleges can connect you with the right prospects and accounts? Sales Navigator
  • 14. © 2020 Derrick Corporation 14
  • 15. © 2020 Derrick Corporation 15
  • 16. © 2020 Derrick Corporation 16
  • 17. © 2020 Derrick Corporation 17
  • 18. © 2020 Derrick Corporation 18  cwasha@linkedin.com – email for rep Comparison chart: https://business.linkedin.com/sales- solutions/sales-navigator/comparison-table CRM partners: https://business.linkedin.com/sales-solutions/partners/find- a-partner#select-category Sign up/pricing: linkedin.com/premium/sales Copy of slides: https://www.linkedin.com/smart-links/AQGdttM1rPYPEQ

Editor's Notes

  1. Check into this
  2. no longer have tags – notes
  3. zero adds 3 step processs 1 – running advanced search to find new people 2 – once you find relevant people save as lead once you save a lead you will receive new alerts regarding that lead. job change, mentioned in post, etc. so you can learn more about that perosn 3 – engaging in converstaion with in mail message
  4. accounts – company leads- people try and get the filtered search down to 300 peopele
  5. if you are on the team addition or hire – CRM shows they are already connected in our dynamics if you send messages to leads – that will link to CRM notes section Once you manually create a contact in CRM then activiity will link seamlessley – click on CRM partenrs list link to see what our CRm software link includes. Cant export/import anything ro