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Advertising & lead generation opportunity at 4500+ White Labeled India1 ATMs Pan India in Tier 1,2,3,4,5,6 locations


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Dear Sir/Ma'am,

Greetings from OM Entertainment Meediaa,

Please find below an introduction to India1ATM and a brief presentation on the opportunities for lead capture and advertisements that can be offered to your organization.

We are ready for any innovation.Would request please suggest.

Introduction to India1 ATM

As you are aware, we are providers of white labeled ATM services, a concept which has been approved for faster roll out of ATMs in India by the Reserve Bank of India. White labeled ATMs are independently branded ATMs (not of any bank) and can be used for transactions of any bank card. BTI Payments Pvt. Limited, a company promoted by Bank Tech group, Australia, received approval from the Reserve Bank of India to deploy White Label ATMs over the next few years.
At BTI, we are currently rolling out around 250+ ATMs per month. A large no of these ATMs are currently deployed in the South and we are expanding to Maharashtra, UP and Bihar. We are very keen to expand the services we offer on our ATMs beyond the conventional banking transactions. We believe there is a potential opportunity for collaboration between your company and BTI.
Given below is a brief topline description of some of the areas which might be of interest to Akzo Nobel.
India1 ATM, the white label ATM brand of BTI Payments which aims to partner in the ‘journey’ of financial inclusion by providing small town and rural consumers easy and safe access to their cash. Today we have approx. +2800 ATM covering the states of TN, KK, AP, Kerala, UP, MAH & BIH.

Our ATMs/ ATM locations can carry advertisements thru multiple media available.
They are
ATM idle screens (screen savers) which can carry your advertisement. This is visible the moment a customer steps into the ATM.
Lead generation from potential customers : This is a unique feature that we have which can be used for Mobile Number based lead generation. We currently have this live on all our ATM machines.
Advertisement/Kiosk space with the ATM bunker.
Co- branding/Space for Advertisements in ATM transaction slips
Co-branding on Glow Sign Board.

​​The presentation attached will explain the options available. Please let know how we can take this forward.
Look forward to hearing from you.
Best Regards
Ashishh Choprra
OM Entertainment Meediaa

Published in: Marketing
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Advertising & lead generation opportunity at 4500+ White Labeled India1 ATMs Pan India in Tier 1,2,3,4,5,6 locations

  1. 1.  White Labeled ATM brand of BTI Payments Pvt Ltd licensed by the Reserve Bank of India.  Accepts Debit cards issued by all banks in India.  Currently present in over 1500 +Towns and growing fast.  Located at convenient and high footfall locations. ABOUT INDIA 1 ATM
  2. 2.  ATM is a trusted mode for your financial transactions.  24x7 access makes truly it Any Time Money.  ATM gives the convenience of doing your transaction without having to stand in long queues.  First five transactions per month are free for all savings bank account holders.  Customers can enjoy services like cash withdrawal, balance inquiry, mini statement and PIN change  Multi-lingual support with an easy-to-use and interactive interface WHY CUSTOMERS ARE ADOPTING INDIA 1 ATM
  3. 3.  3600 + ATM locations  85% of the ATMs are present in towns with < 50k population.  Average transactions in of 30 00+ per ATM in a month  9000 ATMs will be rolled out in the next 3 years. WHAT DOES INDIA1 ATM BRING IN FOR YOU
  4. 4.  Male & Female  Age: 25 – 45 years  Residing Tier 3, 4 ,5 & 6Towns  Chief Wage earner of the family Customer profile meets that of the middle class Indian who aspires for growth … CUSTOMER PROFILE New Generation Banks 13% Old Private Sector Banks 15% Nationalised Banks 72% New Generation Banks Old Private Sector Banks Nationalised Banks Profile of Customers’ BanksProfile of Customers Ability to target customers from multiple banks
  5. 5. Presence
  6. 6. OUR PRESENCE : Tier-wise ATM SpreadStatewise ATM- Spread Current Roll out at a rate of 250+ Machines in a month 87% deployment in Tier 3 and below
  7. 7. CURRENT LOCATIONS : TAMIL NAIDU 1182 ATMs in across 32 districts in Tamil Naidu presence 86% presence in Tier 3 and below Ariyalur Chennai Coimbatore Cuddalore Dharmapuri Dindigul Erode Kancheepuram Kanniyakumari Karur Krishnagiri Madurai Nagapattinam Namakkal Perambalur Pudukkottai Ramanathapuram Salem Sivaganga Thanjavur The Nilgiris Theni Thiruvallur Thiruvarur Thoothukkudi Tiruchirappalli Tirunelveli Tiruppur Tiruvannamalai Vellore Viluppuram Virudhunagar
  8. 8. CURRENT LOCATIONS : ANDHRA PRADESH 458 and 254 ATMs in across 22 districts in Andhra Pradesh + Telangana presence Anantapur Chittoor East Godavari Guntur Krishna Kurnool Prakasam Rangareddy Nellore Srikakulam Visakhapatnam Vizianagaram West Godavari Y.S.R. Adilabad Medak Hyderabad Karimnagar Khammam Mahbubnagar Medak Nalgonda Nizamabad Warangal
  9. 9. CURRENT LOCATIONS : KARNATAKA 377 ATMs across 24 districts in Karnataka presence
  10. 10. CURRENT LOCATION : KERALA 246 ATMs in across 8 districts in KERALA presence
  11. 11. CURRENT LOCATION : UTTAR PRADESH 519 ATMs in across 32 districts in UTTAR PRADESH presence Lucknow Hardoi Mathura Agra Etah Firozabad Unnao Bara Banki Bareilly Sitapur Pilibhit Allahabad Kanpur Dehat Kanpur Nagar Etawah Auraiya Kaushambi
  12. 12. CURRENT LOCATION : BIHAR & MAHARASHRTA 232 ATMs in across 14 districts in BIHAR presence 174 ATMs in across 7 districts in MAHARASHTRA Muzaffarpur Patna Gaya Gopalganj Purba Champaran Saran Aurangabad Ahmadnagar Nagpur Kolhapur Satara Sangli
  13. 13. INDIA 1 ATM SPREAD – TOP CITIES IN SOUTH We have 75 ATMs spread across the Tier 1 towns across top cities Location Count of ATMs Bangalore 20 Chennai 11 Coimbatore 2 East Godavari 2 Hyderabad 11 Madurai 9 Salem 10 Visakhapatnam 10 Grand Total 75
  14. 14. Branding Opportunities with
  15. 15. BRANDING OPPORTUNITIES WITH INDIA 1 ATM Capture leads on ATM screen 24x7 presence of looping Wallpapers on ATM screen Advertisement space inside ATM Lobby Co- branding and Advertisement opportunity of Transaction slips Coupon printing with every transaction Space for kiosk Browse catalogue on ATM screen Co branding on Signage
  16. 16. Please enter your 10 digit Mobile number XXXXX XXXXX YES NO CAPTURE INTENT TO PURCHASE ON ATM SCREEN Ability to Capture intent to purchase/leads on the screen Interested in getting Home Loan from ABC Bank Ltd
  17. 17. BRANDING ON ATM SCREEN SAVER ATM screen savers ( looping screens can carry offers and brand
  18. 18. Advertisement Space BRANDING INSIDE ATM ROOM Branding on inside walls ( Dedicated 4x3 space) Advertisement space inside the ATM room
  19. 19. Co- branding on Front Signage CO-BRANDING OPPORTUNITIES Advertisement on Transaction slip ( back side)