Clara Barroso's media research about Jurassic World, for a chosen case study

1. CASE STUDY
Blockbuster Film

2. PATRICK CROWLEYFRANK MARSHALL
Who DISTRIBUTED THE FILM?
The company that distributed the film was one of the biggest film companies in film industry;
Universal Pictures
Who PRODUCED THE FILM?
BUDGET?
$150,000,000
(Estimated)
THEATRICAL release date?
11 June 2015 (UK)
9 June 2015 (USA)

3. Type of OWNERSHIP
Number of WEEKS AT BOX OFFICE
1 Week/ 7 Days, 2 box office records
Widest release: 4,291 theatres
Money made at BOX OFFICE TO DATE
Worldwide: $1,131,561,399
Wide Opening Weekend: $316,102,740
MERCHANDISE AVAILABLE:
DVD, Blu-Ray DVD, clothing line for women, men and juniors, via Jurassic World official park website:
The type of ownership for Jurassic World is conglomerate, as it
is also produced and distributed by a blockbuster film
company, Universal Pictures. What makes this film a
blockbuster is the fact of the use of al the high technology and
ideas built into the making of the film as there was a bug
budget, $150,000,000, which is a big amount wasted on a film,
as it has been claimed to be one if the films with the highest
budget.

4. FORMATS AVAILABLE
TECHNICAL SPECIFICATION
Runtime: 2 hr 4 min (124 min)
Sound Mix: Dolby Digital | Datasat | Dolby Surround 7.1
Colour: Colour
Aspect Ratio: 2.00 : 1
Camera: Arriflex 435, Panavision Primo Lenses
Panavision65 HR Camera, Panavision System 65 Lenses
Panavision Panaflex Millennium XL2, Panavision Primo Lenses
Panavision Panaflex Platinum, Panavision Primo Lenses
Red Epic Dragon, Fujinon Premier Cabrio Lenses
Laboratory: Company 3, Los Angeles (CA), USA (digital intermediate)
FotoKem Laboratory, Burbank (CA), USA (processing and prints)
Film Length: (7 reels)
Negative Format: 35 mm (Kodak Vision3 200T 5213, Vision3 500T 5219)
65 mm (Kodak Vision3 50D 5203, Vision3 200T 5213)
Redcode RAW
Cinematographic Process: Digital Intermediate (2K) (master format)
Panavision Super 70 (source format) (some scenes)
Redcode RAW (6K) (source format) (some shots)
Super 35 (source format)
Printed Film Format: 35 mm (spherical) (Kodak Vision 2383)
D-Cinema (also 3-D version)

5. Type of RELEASE
PREMIERE:
9TH JUNE 2015 (LOS ANGELES)
Jurassic World premiere was released on Tuesday 9th June 2015, in Los
Angeles, where all the actors and actresses got to be reunited after seeing
each other last time they’re shooting the film. This premiere was a world
premiere, which was a second big release after the first one that happened in
Paris. This premiere in LA took place The Dolby Theatre, Hollywood Blvd, Los
Angeles.
The premiere happened a day before the actual theatrical released in USA, that
took place on the 10th June 2015. The film was released worldwide as the
target audience for the film is very low, the age f 12, which allows other groups
to see the film, once it was released worldwide. As it was released worldwide,
there were many screenings around the world playing Jurassic World in a local
cinema depending on the target audience’s country and local cinema/cinema
near them that was playing the film for the next few weeks in June 2015.

6. Other films the PRODUCERS HAVE MADE?
PATRICK CROWLEY
FRANK MARSHALL
List of other films that Frank Marshall have made:
-Jurassic World (2015)
-Jason Bourne (2016)
-The Bourne Ultimatum (2007)
-Raiders of the Lost Ark (1981)
-Arachnophobia (1990)
-Eight Below (2006)
-The BFG (2016)
-The Bourne Supremacy (2004)
-The Bourne Legacy (2012)
-The Sixth Sense (1999)
-Indiana Jones and the Kingdom of the Crystal Skull (2008)
-Alive (1993)
-Congo (1995)
-Who Framed Roger Rabbit (1988)
-The Curious Case of Benjamin Button (2008)
-Poltergeist (1982)
-The Color Purple (1985)
-Seabiscuit (2003)
-Hook (1991)
-The Last Airbender (2010)
-Empire of the Sun (1987)
-Paper moon (1973)
-The Money Pit (1986)
-Milk Money (1994)
-The Indian Cupboard (1995)
-Snow Falling on Cedars (1999)
-The Young Black Stallion (2003)
-Noises Off (1992)
List of other films that Patrick Crowley
have made:
-Jurassic World (2015)
-The Bourne Legacy (2012)
-The Other Guys (2010)
-Eagle Eye (2008)
-The Bourne Ultimatum (2007)
-Eight Below (2006)
-The Bourne Supremacy (2004)
-The Bourne Identity (2002)
-The Armstrong Lie (2013)
-Hoot (2006)
-Targets (1968)
-A map of the world (2000)
-Roving Mars (2006)
-Crossing Over (2009)
-A Far Off Place (1993)
-Signs (2002)
-Ponyo (2008)
-Roller Coaster Rabbit (1990)
-Arrietty (2010)
-Always (1989)
-Back for the Future (2011)
-Finding Oscar (2016)
-Wall Street (1987)
-Nickelodeon (1976)
-Daisy Miller (1974)
-Directed by John Ford (1971)
-The Man vs. The Machine (2014)
-The Attack of the Mummies
-Feet of Clay (1960)
-Running Blind (2013)
-Emma’s war

7. MAIN CAST:
Chris Pratt
Owen
Bryce Dallas
Howard
Claire
Nick
Robinson
Zach
Ty Simpkins
Gray
B.D. Wong
Dr. Henry Wu
Vicent
D’Onofrio
Hoskins
Irrfan Khan
Masrani
Omar Sy
Barry
Judy Greer
Karen
Katie
McGrath
Zara
Lauren
Lapkus
Vivian
Brian Tee
Hamada
Andy
Buckley
Scott
James
DuMont
Hal Osterly
Courtney
James
Clark
Mosasaurus
Announcer (as
Courtney Clark)
Timothy
Eulich
ACU lead
trooper

8. MAIN CREW:
Colin
Trevorrow
Film Director
Steven
Spielberg
Executive
Producer
Michael
Crichton
Screenplay
Michael
Giacchino
Music
Frank
Marshall
Producer
Derek
Connolly
Screenplay
Patrick
Crowley
Producer
Thomas Tull
Executive
Producer
John
Schwartzman
Cinematographer
Rick Carter
Production
Designer
Ed Verreaux
Production
Designer
April Ferry
Costume
Designer
Kevin Stitt
Editor
Caty Maxey
Art Director
-Amanda Silver Screenplay
-Rick Jaffa Screenplay
-Page Buckner Art Director
-Doug J. Meerdink Art Director
-Christa Munro Art Director
-Nick Crocco Art Director
-David Scott Art Director
-Jackie Carr Set Decorator

9. LOCATIONS:
Filming Locations:
Jurassic World was a film, filmed in 23 different locations:
-Kualoa Ranch - 49560 Kamehameha Highway, Ka'a'awa, O'ahu, Hawaii, USA (dinosaur island)
-New Orleans, Louisiana, USA
-Jurassic Kahili Ranch, Kilauea, Kaua'i, Hawaii, USA (outdoor filming)
-Louisiana, USA
-Blue Hole, Kaua'i, Hawaii, USA
-Lawai, Kaua'i, Hawaii, USA
-San Diego, California, USA
-Manoa Falls, Oahu, Hawaii, USA (waterfall jump)
-Baton Rouge, Louisiana, USA (studio) (studios)
-Olokele Valley, Kaua'i, Hawaii, USA
-Manawaiopuna Falls, Hanapepe Valley, Kaua'i, Hawaii, USA
-The Honolulu Zoo, 151 Kapahulu Ave, Honolulu, Hawaii, USA (Exhibits)
-Jurassic Kahili Ranch, Kilauea, Kauai, Hawaii, USA (outdoor filming)
-Oahu, Hawaii, USA
-Audubon Zoo - 6500 Magazine Street, New Orleans, Louisiana, USA (evacuation scene)
-Louis Armstrong New Orleans International Airport - 900 Airline Drive, Kenner, Louisiana, USA (airport)
-Na Pali Coast State Park, Kauai, Hawaii, USA (Approach to Isla Nublar)
-Honolulu, Hawaii, USA
-San Rafael, California, USA
-Hawaii, USA
-Cazadero, California, USA
-Hawaii Convention Center - 1801 Kalakaua Avenue, Honolulu, Hawaii, USA (lobby)
-USA

10. The way they market their film to their audience would have been by the use of different social media accounts
and their very own film official website for Jurassic world. They decided to market their film this way because of
the use of technology the target audience uses for this specific film as its also a young audience from my opinion
of the age of 13-18 (as the film is rated as pg-13). The idea that tis film can be for a family film as it allows other
age groups to watch the film too even though the film is rate at a low age of 13.
ADVERTISING AND MARKETING METHODS USED
MARKETING THROUGH SOCIAL MEDIA:
ADVERTISING THROUGH TRADITIONAL METHOD:
Because the target audience is 12 and it’s a film
recommended as a sci-fi and family film, traditional
advertisements its easier to get the audience
attention especially the older target audience. This is
a way of promoting the film without a use of
technology. This use of promoting is mainly for the
older audience that don’t have easy access to social
media or internet just like the younger audience as
the film would be promoted to them though social
media to keep in touch with the audience that have
the same interest as this sci-fi film.

11. SYNERGY
-The interaction or cooperating of two or more organisations, substances, or other agents to
produce a combined effect greater than the sum of their separate effects.
Further examples and information:
There were no special effects, or green screens or tracking markers used
during the filming. All effects were done in post-production. To create the
movement it was all done with the equipment provided. All used with the best
filming equipment. So this way it would be easy to edit the dinosaurs with the
human. No special effects, all the dinosaurs movement is all done by actors/
actress movement by using performance capture firstly one shot/take and
then the actors take and speeches on a different take.
-It's a business term and it also refers to companies coming together vertically or horizontally (or
both). For example; often cited in exams is of working title making use of its parent companies to
gain access to become a bigger as a company.
CROSS-MEDIA CONVERGENCE
Warner Bros’ video games adaptation of upcoming
summer movie Jurassic World will arrive on the same day
as the film.
Both movie and game will hit UK shelves on June 12th.
That release date applies to all platforms – PS4, Xbox One,
PS3, Xbox 360, Wii U, PC, 3DS and Vita.
The game will encompass the events of not just the new
film but also 1993 classic Jurassic Park and both of its
sequels.
LEGO Jurassic World is just one of three LEGO games due
out this year – toys-to-life debutant LEGO Dimensions is
due out on September 29th.

12. Use of TECHNOLOGY IN THE
PRODUCTION OF THIS FILM?
Jurassic World is the first film in the series without the involvement of Stan
Winston, who died in 2008. Instead the animatronic dinosaurs were handled by
Winston’s former alumni at Legacy Effects, many of whom had worked in
previous three films.
Visual effects supervisor Phil Tippett and Industrial Light and Magic also
returned to create CGI dinosaurs. The computer generated dinosaurs were
created using performance capture, using human actors to perform the
dinosaurs’ movement. Developing the raptors had the collaboration image
engine, which finished the scenes using the motion capture information.
AWARDS WON:
Academy of Science Fiction, Fantasy & Horror Films, USA (2016)
Won Best Performance by a Young Actor
(Saturn Award) Ty Simpkins
Golden Schmoes Awards (2015)
Won Most Overrated Movie of the Year
(Golden Schmoes)
Hollywood Film Awards (2015)
Won Visual Effects of the Year
(Hollywood Film Award) Tim Alexander
MTV Movie Awards (2016)
Won Best Action Performance
(MTV Movie Award) Chris Pratt
Women Film Critics Circle Awards (2015)
Won Worst Female Images in a Movie
(WFCC Award)
Women Soundtrack Awards (2015)
Won Film Composer of the Year
(World Soundtrack Award) Michael Giacchino
For Dawn of the Planet of the
Apes, Inside out, Jupiter
Ascending and Tomorrowland
6 Wins and 53 Nominations

13. HOME ENTERTAINMENT RELEASE DATE
DVD release date: 20th October 2015
The way they would sell the film to the target audience once it
would have been released would have been in the cinema, released
world wide by different dates, release on DVD, being able to
download on different devices from via iTunes films. Or simply also
by buying the Blu-Ray DVD version of the film. The download idea of
selling the film would have been a very popular way to buy the film
as the target audience is a young audience (age of 13, teens). As it
also the audience that would use internet, different devices and
always communicating through the social media as a daily basis. In
my opinion the second best method to sell the film to the audience
would have been through Blu-Ray DVD film as a hardcopy so the
target audience could view it at home at anytime they would wish as
many times they would wish.
The idea of campaign and making advertisements out of it would be
by the idea that the target audience would be able to find this
adverts easily through the social media as they are always
connected online as a audience online with the same interests as
they like the same film with the same genres that explains this film.

14. Type of AUDIENCE?
GLOBAL AUDIENCE OR LOCAL AUDIENCE?
GLOBAL AUDIENCE
MORE INFORMATION ABOUT THE TARGET AUDIENCE:
My potential opinion on Jurassic World’s film audience demographics:
-Gender: Males (as the main character and hero is the man as it shows power/bravery throughout the film)
-Age:13-18 (main audience, allowing other age groups to watch the film too)
-Interests: Sci-fi, adventure
-Location: USA (screened)
Jurassic World is a film rated for the age PG-13 by BBFC which is very wise choice as the film doesn’t seem
to show anymore scenes that would have to be higher than 13. As the idea of being targeted to a younger
audience it allows it to other age audiences to watch the film and to make the film bigger by the release
and the storyline of the film. This film would be targeted to a ‘niche’ audience. This film is also associated as
a mainstream film but it also it follows down the series from ‘Jurassic Park’ to ‘Jurassic World’. It just means
that the viewers would be a larger audience, to the specific audience for the film and the other age groups,
towards especially men who also like sci-fi films as one of the main genres of the film is sci-fi and also
adventure which can associate more easily to a men audience. As it also has a ‘controversial’ and quite
complicated storyline it does limit the audience in gender and age group too.
In my opinion I think the film it’s a global audience because the
film was produced by a blockbuster company, Universal Pictures,
which made the film an blockbuster film itself and it also released
worldwide. For example, because the film is recommended as a
family film, as it has a BBFC of the age 12, families with children till
the age of 12 can watch the film. Which means other age groups
can watch it too. This is why the film was released worldwide once
was made so they would be able to get the reviews from older
audience and the target audience faster to make the film grow by
the feedback and the communication from the film that the
audience would have between one another.