Business Analyst Role in developing successful User Experience

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Business Analyst Role in developing successful User Experience.

International Institute of Business Analysis
January 20, 2009
San Diego, CA

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Business Analyst Role in developing successful User Experience

  1. 1. Business Analyst Role in developing successful User Experience International Institute of Business Analysis January 20, 2009 San Diego, CA
  2. 2. Agenda <ul><li>About the Speaker </li></ul><ul><li>User Experience Definition </li></ul><ul><li>How the User Experience fits in the solution life cycle </li></ul><ul><li>User Experience Roles and Activities </li></ul><ul><li>User Experience Deliverables </li></ul><ul><li>Q & A </li></ul>
  3. 3. About the Speaker <ul><li>Sean Van Tyne is the User Experience Director for Global Architecture at Fair Isaac. Fair Isaac is the global leader for Decision Management solutions. At Fair Isaac, Sean provides leaderships for teams across the US, UK, and India designing their next generation enterprise platform for over 80 countries. </li></ul><ul><li>Prior to Fair Isaac, Sean was the AVP of User Experience for Strategy & Technology at LPL Financial; Director of User Experience and Technical Communications for Marketing and Product Management at Mitchell International; Director of Product Design for Medibuy. </li></ul><ul><li>Sean is currently President of the User Experience Special Interest Group ( www.uxsig.org ); the Founder and Chair of the User Experience Business Information Group for SDSIC ( www.sdsic.org ); a member of the UXnet ( www.uxnet.org ) Board of Directors; and advisor on a number of professional and corporate boards. </li></ul>
  4. 4. User Experience Definition: An industry standard – broad term <ul><li>“ User experience’ encompasses all aspects of the end-user's interaction with the company, its services, and its products...” </li></ul><ul><li>- Nielsen Norman Group www.nngroup.com/about/userexperience.html </li></ul>
  5. 5. User Experience Definition: For application development <ul><li>“ The user experience for applications encompasses the visual appearance, interactive behavior, and assistive capabilities of software...” </li></ul><ul><li>- Apple http://developer.apple.com/ue/ </li></ul>
  6. 6. How the User Experience fits in the solution life cycle: Marketing, User Experience, and Technology <ul><li>Marketing… </li></ul><ul><li>Defines the market problem and competition </li></ul><ul><li>Identifies target market segments and needs </li></ul><ul><li>Develops the business objectives for the solution </li></ul><ul><li>User Experience… </li></ul><ul><li>Defines the end-users goals </li></ul><ul><li>Validates the designs meet the target customers business needs </li></ul><ul><li>Evaluates the usability with the customers’ end-users </li></ul><ul><li>Technology… </li></ul><ul><li>Specifies the technology architecture </li></ul><ul><li>Develops, tests, and fixes the solution </li></ul><ul><li>Releases and maintains the technology </li></ul>Marketing Technology User Experience User Experience is the bridge between the business objectives and the technology solution
  7. 7. How the User Experience fits in the solution life cycle: Product Management, Design, and Development Product Management Product Design Product Development WHY & WHAT HOW & WHEN
  8. 8. How the User Experience fits in the solution life cycle: The Rational Unified Process IconProcess RUP - www.iconprocess.com/iconProcess/disciplines.php
  9. 9. User Experience Roles and Activities
  10. 10. User Experience Roles and Activities <ul><li>User Researcher </li></ul><ul><li>Defines user group profiles, personas, and analyzing user tasks and workflows </li></ul><ul><li>Information Architect </li></ul><ul><li>Designs the application’s structure, information within screens, navigation, and other interaction design elements </li></ul><ul><li>Visual Designer </li></ul><ul><li>Defines the user interface, including color use guidelines, typographical standards and visual hierarchies </li></ul><ul><li>Interaction Designer </li></ul><ul><li>Transforms wireframes and graphic design elements into a functional prototype </li></ul><ul><li>Usability Evaluator </li></ul><ul><li>Determine the appropriate evaluation methods, designing the usability tests, recruiting participants, conducting the evaluation or test, analyzing the data, reporting summarized results, and making recommendations </li></ul>
  11. 11. User Experience Deliverables <ul><li>User Researcher </li></ul><ul><ul><li>Profile Target Users; Research Potential User Needs </li></ul></ul><ul><ul><ul><li>User Profile; Personas </li></ul></ul></ul><ul><li>Information Architect </li></ul><ul><ul><li>Develop UI Flowchart; Develop Wireframe </li></ul></ul><ul><ul><ul><li>Flowchart; Wireframe </li></ul></ul></ul><ul><li>Visual Designer </li></ul><ul><ul><li>Develop Visual Design; Graphic Files; Guidelines </li></ul></ul><ul><ul><ul><li>Visual Design </li></ul></ul></ul><ul><li>User Interface Prototyper </li></ul><ul><ul><li>Prototype User Interface </li></ul></ul><ul><ul><ul><li>UI Prototype </li></ul></ul></ul><ul><li>Usability Evaluator </li></ul><ul><ul><li>Plan Usability Test; Conduct Usability Test </li></ul></ul><ul><ul><ul><li>Usability Test Report </li></ul></ul></ul>
  12. 12. User Researcher Deliverables: User Profile
  13. 13. User Research Deliverables: Persona SENIOR MANAGER GATEKEEPERS <ul><li>Matthew Johnson Program Staff Director </li></ul><ul><li>51-years-old </li></ul><ul><li>Married, 3 children, 1 grandchild </li></ul><ul><li>Ph.D. in Economics </li></ul><ul><li>Comfortable using a computer, intermediate Internet user, with a T1 connection at work and dial-up at home </li></ul><ul><li>Uses email extensively; uses the web about 1.5 hours a day for his work </li></ul>&quot;Can you get me that analysis by Tuesday?&quot; Matthew spends most of his time at work requesting and reviewing reports, preparing memos and briefs for, and supervising staff. <ul><li>Key Attributes </li></ul><ul><li>Focused, goal-oriented </li></ul><ul><li>Strong leadership role </li></ul><ul><li>Concerned about maintaining quality across all output of program under direction </li></ul>
  14. 14. Information Architect Deliverables: Screen Flow Diagram
  15. 15. Information Architect Deliverables: Wireframe
  16. 16. Visual Designer Deliverables: Visual Design
  17. 17. Interaction Designer Deliverables: UI Prototype
  18. 18. Usability Evaluation Deliverables: Usability Evaluation Report
  19. 19. User Experience Deliverables: UI Style Guide and Specifications
  20. 20. Thank You <ul><li>Sean Van Tyne </li></ul><ul><li>www.seanvantyne.com </li></ul>

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