The document discusses the role of a business analyst in enhancing user experience (UX), focusing on the integration of UX in the solution lifecycle, including marketing, design, and technology. It outlines specific roles and activities within UX, such as user research, information architecture, visual design, and usability evaluation, along with their deliverables. Sean Van Tyne, the speaker and UX director at Fair Isaac, emphasizes the importance of understanding user needs and aligning business objectives with technology solutions.

1. Business Analyst Role in developing successful User Experience International Institute of Business Analysis January 20, 2009 San Diego, CA

2. Agenda About the Speaker User Experience Definition How the User Experience fits in the solution life cycle User Experience Roles and Activities User Experience Deliverables Q & A

3. About the Speaker Sean Van Tyne is the User Experience Director for Global Architecture at Fair Isaac. Fair Isaac is the global leader for Decision Management solutions. At Fair Isaac, Sean provides leaderships for teams across the US, UK, and India designing their next generation enterprise platform for over 80 countries. Prior to Fair Isaac, Sean was the AVP of User Experience for Strategy & Technology at LPL Financial; Director of User Experience and Technical Communications for Marketing and Product Management at Mitchell International; Director of Product Design for Medibuy. Sean is currently President of the User Experience Special Interest Group ( www.uxsig.org ); the Founder and Chair of the User Experience Business Information Group for SDSIC ( www.sdsic.org ); a member of the UXnet ( www.uxnet.org ) Board of Directors; and advisor on a number of professional and corporate boards.

4. User Experience Definition: An industry standard – broad term “ User experience’ encompasses all aspects of the end-user's interaction with the company, its services, and its products...” - Nielsen Norman Group www.nngroup.com/about/userexperience.html

5. User Experience Definition: For application development “ The user experience for applications encompasses the visual appearance, interactive behavior, and assistive capabilities of software...” - Apple http://developer.apple.com/ue/

6. How the User Experience fits in the solution life cycle: Marketing, User Experience, and Technology Marketing… Defines the market problem and competition Identifies target market segments and needs Develops the business objectives for the solution User Experience… Defines the end-users goals Validates the designs meet the target customers business needs Evaluates the usability with the customers’ end-users Technology… Specifies the technology architecture Develops, tests, and fixes the solution Releases and maintains the technology Marketing Technology User Experience User Experience is the bridge between the business objectives and the technology solution

7. How the User Experience fits in the solution life cycle: Product Management, Design, and Development Product Management Product Design Product Development WHY & WHAT HOW & WHEN

8. How the User Experience fits in the solution life cycle: The Rational Unified Process IconProcess RUP - www.iconprocess.com/iconProcess/disciplines.php

9. User Experience Roles and Activities

10. User Experience Roles and Activities User Researcher Defines user group profiles, personas, and analyzing user tasks and workflows Information Architect Designs the application’s structure, information within screens, navigation, and other interaction design elements Visual Designer Defines the user interface, including color use guidelines, typographical standards and visual hierarchies Interaction Designer Transforms wireframes and graphic design elements into a functional prototype Usability Evaluator Determine the appropriate evaluation methods, designing the usability tests, recruiting participants, conducting the evaluation or test, analyzing the data, reporting summarized results, and making recommendations

11. User Experience Deliverables User Researcher Profile Target Users; Research Potential User Needs User Profile; Personas Information Architect Develop UI Flowchart; Develop Wireframe Flowchart; Wireframe Visual Designer Develop Visual Design; Graphic Files; Guidelines Visual Design User Interface Prototyper Prototype User Interface UI Prototype Usability Evaluator Plan Usability Test; Conduct Usability Test Usability Test Report

12. User Researcher Deliverables: User Profile

13. User Research Deliverables: Persona SENIOR MANAGER GATEKEEPERS Matthew Johnson Program Staff Director 51-years-old Married, 3 children, 1 grandchild Ph.D. in Economics Comfortable using a computer, intermediate Internet user, with a T1 connection at work and dial-up at home Uses email extensively; uses the web about 1.5 hours a day for his work "Can you get me that analysis by Tuesday?" Matthew spends most of his time at work requesting and reviewing reports, preparing memos and briefs for, and supervising staff. Key Attributes Focused, goal-oriented Strong leadership role Concerned about maintaining quality across all output of program under direction

14. Information Architect Deliverables: Screen Flow Diagram

15. Information Architect Deliverables: Wireframe

16. Visual Designer Deliverables: Visual Design

17. Interaction Designer Deliverables: UI Prototype

18. Usability Evaluation Deliverables: Usability Evaluation Report

19. User Experience Deliverables: UI Style Guide and Specifications

20. Thank You Sean Van Tyne www.seanvantyne.com