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gShift Client Success Webinar
Series presents:
Keeping Tabs on
Your Competition
in gShift
WEB PRESENCE
ANALYTICS
for BRAND...
WEB PRESENCE
ANALYTICS
for BRANDS AND
Presenter
Jeff Riddall
• Sr. Client Success Manager
• 12+ years experience in Web
ma...
WEB PRESENCE
ANALYTICS
for BRANDS AND
Agenda
• How to identify your true online competitors and gauge the
strength of
thei...
We make it simple for brands
to be massively discovered in
an increasingly social and
mobile world.
Processing billions of...
Add Known Competitors
Mobile
Searc
h
Socia
l
Add 305 “known” industry
competitors to get a sense as to
whether or not they...
Monitor Known Competitors
Mobile
Searc
h
Socia
l
WEB PRESENCE
ANALYTICS
Identify Online Competitors
Mobile
Socia
l
WEB PRESENCE
ANALYTICS
Who appears consistently on the
first two pages of Googl...
Identify Online Competitors
Mobile
Socia
l
WEB PRESENCE
ANALYTICS
Competitor’s Site Structure
Mobile
Socia
l
WEB PRESENCE
ANALYTICS
Not currently available in gShift,
but on our roadmap.
L...
Anchor Text Keywords
Mobile
Searc
h
WEB PRESENCE
ANALYTICS
What keywords do your competitors link from?
Are there any you ...
Competitor Backlinks
Mobile
Searc
h
Socia
l
WEB PRESENCE
ANALYTICS
Mine your competitors’
backlink sources for free or
pai...
Leverage Off-Site Pages
Mobile
Socia
l
WEB PRESENCE
ANALYTICS
Add a competitor’s ranking content page as an Off-Site Page ...
Leverage Off-Site Pages
Mobile
Socia
l
WEB PRESENCE
ANALYTICS
Social Monitoring
Mobile
Searc
h
Socia
l
Track your primary keywords and/or your competitors’ branded keywords (i.e.
names...
Content Marketing - #FTW
Mobile
Socia
l
WEB PRESENCE
ANALYTICS
The amount of content you have to
produce is directly propo...
Content Marketing - #FTW
Mobile
Searc
h
Socia
l
WEB PRESENCE
ANALYTICS
Questions?
Mobile
Socia
l
WEB PRESENCE
ANALYTICS
We will do our best to answer any questions you
have now or feel free to ...
Special Promotions
Promotion expires August 5, 2014
Contact sales@gshiftlabs.com or your CSM for more details
WEB PRESENCE...
Next Month
Mobile
WEB PRESENCE
ANALYTICS
Social Signals – What Are They and Do They
Matter?
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Keeping Tabs on the Competition in gShift

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Client Success Manager, Jeff Riddall, discusses how to identify, monitor and adjust to your competitors' web presence with an informed, optimized content marketing strategy.

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  • Contact gShift sales or your CSM for more details.
  • Transcript of "Keeping Tabs on the Competition in gShift"

    1. 1. gShift Client Success Webinar Series presents: Keeping Tabs on Your Competition in gShift WEB PRESENCE ANALYTICS for BRANDS AND
    2. 2. WEB PRESENCE ANALYTICS for BRANDS AND Presenter Jeff Riddall • Sr. Client Success Manager • 12+ years experience in Web marketing • Journalism Major • Blogger and Social Media Addict • Hockey Dad jeff.riddall@gshiftlabs.com @JRiddall + JRiddall JRiddall on LinkedIn
    3. 3. WEB PRESENCE ANALYTICS for BRANDS AND Agenda • How to identify your true online competitors and gauge the strength of their web presence relative to yours • How to determine which keywords your competitors are most likely focusing on or being found for • Where your competitors maintain backlinks or how they use social media to boost their authority • How to overpower your competition with an optimized content marketing strategy Outcome: Dominate your competition in organic search and social.
    4. 4. We make it simple for brands to be massively discovered in an increasingly social and mobile world. Processing billions of data points for over 10,000+ brands across 22 countries. WEB PRESENCE ANALYTICS
    5. 5. Add Known Competitors Mobile Searc h Socia l Add 305 “known” industry competitors to get a sense as to whether or not they are “online” competitors Do they maintain page one positions in Google for your primary keywords? How well-structured are their websites and how wide are their presences? WEB PRESENCE ANALYTICS
    6. 6. Monitor Known Competitors Mobile Searc h Socia l WEB PRESENCE ANALYTICS
    7. 7. Identify Online Competitors Mobile Socia l WEB PRESENCE ANALYTICS Who appears consistently on the first two pages of Google for your primary keywords? How well-structured are their websites and how wide are their presences?
    8. 8. Identify Online Competitors Mobile Socia l WEB PRESENCE ANALYTICS
    9. 9. Competitor’s Site Structure Mobile Socia l WEB PRESENCE ANALYTICS Not currently available in gShift, but on our roadmap. Look at Title Tags, Headings (H1, H2, H3 Tags) and Linked Keywords for clues as to what keywords competitors may be focusing on which you are not monitoring Assumes competitors have thought about and implemented SEO.
    10. 10. Anchor Text Keywords Mobile Searc h WEB PRESENCE ANALYTICS What keywords do your competitors link from? Are there any you should be paying attention to or using? This assumes your chosen competitors have focused attention on the structure of their backlinks.
    11. 11. Competitor Backlinks Mobile Searc h Socia l WEB PRESENCE ANALYTICS Mine your competitors’ backlink sources for free or paid backlinking opportunities of your own. Focus your attention on relevant, reputable sources. WARNING: DO NOT get caught up in quantity over quality.
    12. 12. Leverage Off-Site Pages Mobile Socia l WEB PRESENCE ANALYTICS Add a competitor’s ranking content page as an Off-Site Page to keep tabs on it. See what other keywords it is ranking for, what social signals it is receiving and/or what backlinks and anchor text are pointed at it.
    13. 13. Leverage Off-Site Pages Mobile Socia l WEB PRESENCE ANALYTICS
    14. 14. Social Monitoring Mobile Searc h Socia l Track your primary keywords and/or your competitors’ branded keywords (i.e. names) in the gShift Twitter module to see if they are active, what content they may be socializing or if they are being mentioned. Follow any noted pages as Competitor or Off-Site Pages. WEB PRESENCE ANALYTICS
    15. 15. Content Marketing - #FTW Mobile Socia l WEB PRESENCE ANALYTICS The amount of content you have to produce is directly proportional to the amount your online competitors are creating and being found for. You must out-content the competition with relevant, shareable content in order to establish your authority in the eyes of Google. Focus on Quality over Quantity. Develop a content strategy and schedule which includes socialization. Monitor your content’s discoverability in gShift.
    16. 16. Content Marketing - #FTW Mobile Searc h Socia l WEB PRESENCE ANALYTICS
    17. 17. Questions? Mobile Socia l WEB PRESENCE ANALYTICS We will do our best to answer any questions you have now or feel free to contact me via email or your own Client Success Manager. Jeff.Riddall@gshiftlabs.com
    18. 18. Special Promotions Promotion expires August 5, 2014 Contact sales@gshiftlabs.com or your CSM for more details WEB PRESENCE ANALYTICS Package What’s Included Social Keyword Research Module (1/2 off the regular price) • 5 Keywords • 5,000 Tweets/month • $5/keyword over 5 Keywords gShift Referral Program Refer new business to gShift and receive 5% referral fee.
    19. 19. Next Month Mobile WEB PRESENCE ANALYTICS Social Signals – What Are They and Do They Matter?
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