SlideShare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our User Agreement and Privacy Policy.
SlideShare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our Privacy Policy and User Agreement for details.
Successfully reported this slideshow.
Activate your 14 day free trial to unlock unlimited reading.
1.
Fili Wiese
SearchBrothers.uk
Session: Link Building 2018
former Google
Search Quality
for Your SEO
@filiwiese #brightonSEO
2.
SearchBrothers.uk - former Google Search Quality for Your SEO
3.
SearchBrothers.uk - former Google Search Quality for Your SEO
4.
SearchBrothers.uk - former Google Search Quality for Your SEO
Absolutely!
5.
SearchBrothers.uk - former Google Search Quality for Your SEO
Great For
Discovery
6.
SearchBrothers.uk - former Google Search Quality for Your SEO
Webmaster
Guidelines
7.
SearchBrothers.uk - former Google Search Quality for Your SEO
“Any links intended to manipulate
PageRank or a site’s ranking in Google
search results may be considered part
of a link scheme and a violation of
Google’s Webmaster Guidelines.”
read.sc/link.policy
8.
SearchBrothers.uk - former Google Search Quality for Your SEO
“Additionally, creating links that
weren’t editorially placed or vouched
for by the site’s owner on a page,
otherwise known as unnatural links,
can be considered a violation of our
guidelines.”
read.sc/link.policy
9.
SearchBrothers.uk - former Google Search Quality for Your SEO
“[Don’t] Participate in link exchanges
for the sole purpose of increasing
your ranking in search engines.”
(August 15, 2001)
read.sc/aoie
10.
SearchBrothers.uk - former Google Search Quality for Your SEO
Link Building = OK
11.
SearchBrothers.uk - former Google Search Quality for Your SEO
12.
SearchBrothers.uk - former Google Search Quality for Your SEO
read.sc/link.policy
13.
SearchBrothers.uk - former Google Search Quality for Your SEO
read.sc/link.policy
14.
SearchBrothers.uk - former Google Search Quality for Your SEO
read.sc/link.policy
15.
SearchBrothers.uk - former Google Search Quality for Your SEO
read.sc/link.policy
16.
SearchBrothers.uk - former Google Search Quality for Your SEO
read.sc/xonfy
17.
SearchBrothers.uk - former Google Search Quality for Your SEO
read.sc/tvfwj & read.sc/otlp
18.
SearchBrothers.uk - former Google Search Quality for Your SEO
read.sc/pagerank
19.
SearchBrothers.uk - former Google Search Quality for Your SEO
read.sc/brtb
20.
SearchBrothers.uk - former Google Search Quality for Your SEO
Google is not against
link building and
never has been!
21.
Link Building 2018
Avoid Link Liabilities
SearchBrothers.uk
22.
SearchBrothers.uk - former Google Search Quality for Your SEO
Manual Penalties
23.
SearchBrothers.uk - former Google Search Quality for Your SEO
Clean up your
backlink profile
24.
SearchBrothers.uk - former Google Search Quality for Your SEO
sbr.link/
https://disavow.tools
25.
SearchBrothers.uk - former Google Search Quality for Your SEO
Disavow Bad Links
26.
Link Building 2018
Are Links Still Important?
SearchBrothers.uk
27.
SearchBrothers.uk - former Google Search Quality for Your SEO
Yes!
28.
SearchBrothers.uk - former Google Search Quality for Your SEO
Link Building = Good
29.
SearchBrothers.uk - former Google Search Quality for Your SEO
Link Building = Necessary!
30.
SearchBrothers.uk - former Google Search Quality for Your SEO
31.
SearchBrothers.uk - former Google Search Quality for Your SEO
read.sc/brtb
32.
SearchBrothers.uk - former Google Search Quality for Your SEO
read.sc/w3.proposal
33.
SearchBrothers.uk - former Google Search Quality for Your SEO
34.
SearchBrothers.uk - former Google Search Quality for Your SEO
World Wide Web = Links
35.
Link Building 2018
Focus of Link Building?
SearchBrothers.uk
36.
SearchBrothers.uk - former Google Search Quality for Your SEO
Why?
37.
SearchBrothers.uk - former Google Search Quality for Your SEO
Conversions
38.
SearchBrothers.uk - former Google Search Quality for Your SEO
Brand
Awareness
39.
Link Building 2018
How To Build Links?
SearchBrothers.uk
40.
SearchBrothers.uk - former Google Search Quality for Your SEO
Don't Lose Focus
41.
SearchBrothers.uk - former Google Search Quality for Your SEO
42.
SearchBrothers.uk - former Google Search Quality for Your SEO
rel=nofollow
43.
SearchBrothers.uk - former Google Search Quality for Your SEO
read.sc/url.parameters
44.
SearchBrothers.uk - former Google Search Quality for Your SEO
ABL
45.
SearchBrothers.uk - former Google Search Quality for Your SEO
Know Your
Audience
46.
SearchBrothers.uk - former Google Search Quality for Your SEO
47.
SearchBrothers.uk - former Google Search Quality for Your SEO
48.
SearchBrothers.uk - former Google Search Quality for Your SEO
Long-term
Growth
49.
SearchBrothers.uk - former Google Search Quality for Your SEO
50.
Link Building 2018
Take Aways
SearchBrothers.uk
51.
SearchBrothers.uk - former Google Search Quality for Your SEO
Clean up your
backlink profile
52.
SearchBrothers.uk - former Google Search Quality for Your SEO
Stop wasting money on building
links that do not directly drive
convertible traffic.
53.
SearchBrothers.uk - former Google Search Quality for Your SEO
Focus on building
convertible traffic links
read.sc/linkbuilding
54.
Fili Wiese
SEO Expert
ex-Google Support Engineer
ex-Google Search Quality
→ Sign up for Advanced SEO Tips at online.marketing
55.
SearchBrothers.uk
former Google Search Quality for Your SEO