1.
Fili Wiese
SearchBrothers.uk
Session: Link Building 2018
former Google
Search Quality
for Your SEO
@filiwiese #brightonSEO

2.
SearchBrothers.uk - former Google Search Quality for Your SEO

3.
SearchBrothers.uk - former Google Search Quality for Your SEO

4.
SearchBrothers.uk - former Google Search Quality for Your SEO
Absolutely!

5.
SearchBrothers.uk - former Google Search Quality for Your SEO
Great For
Discovery

6.
SearchBrothers.uk - former Google Search Quality for Your SEO
Webmaster
Guidelines

7.
SearchBrothers.uk - former Google Search Quality for Your SEO
“Any links intended to manipulate
PageRank or a site’s ranking in Google
search results may be considered part
of a link scheme and a violation of
Google’s Webmaster Guidelines.”
read.sc/link.policy

8.
SearchBrothers.uk - former Google Search Quality for Your SEO
“Additionally, creating links that
weren’t editorially placed or vouched
for by the site’s owner on a page,
otherwise known as unnatural links,
can be considered a violation of our
guidelines.”
read.sc/link.policy

9.
SearchBrothers.uk - former Google Search Quality for Your SEO
“[Don’t] Participate in link exchanges
for the sole purpose of increasing
your ranking in search engines.”
(August 15, 2001)
read.sc/aoie

10.
SearchBrothers.uk - former Google Search Quality for Your SEO
Link Building = OK

11.
SearchBrothers.uk - former Google Search Quality for Your SEO

12.
SearchBrothers.uk - former Google Search Quality for Your SEO
read.sc/link.policy

13.
SearchBrothers.uk - former Google Search Quality for Your SEO
read.sc/link.policy

14.
SearchBrothers.uk - former Google Search Quality for Your SEO
read.sc/link.policy

15.
SearchBrothers.uk - former Google Search Quality for Your SEO
read.sc/link.policy

16.
SearchBrothers.uk - former Google Search Quality for Your SEO
read.sc/xonfy

17.
SearchBrothers.uk - former Google Search Quality for Your SEO
read.sc/tvfwj & read.sc/otlp

18.
SearchBrothers.uk - former Google Search Quality for Your SEO
read.sc/pagerank

19.
SearchBrothers.uk - former Google Search Quality for Your SEO
read.sc/brtb

20.
SearchBrothers.uk - former Google Search Quality for Your SEO
Google is not against
link building and
never has been!

21.
Link Building 2018
Avoid Link Liabilities
SearchBrothers.uk

22.
SearchBrothers.uk - former Google Search Quality for Your SEO
Manual Penalties

23.
SearchBrothers.uk - former Google Search Quality for Your SEO
Clean up your
backlink profile

24.
SearchBrothers.uk - former Google Search Quality for Your SEO
sbr.link/
https://disavow.tools

25.
SearchBrothers.uk - former Google Search Quality for Your SEO
Disavow Bad Links

26.
Link Building 2018
Are Links Still Important?
SearchBrothers.uk

27.
SearchBrothers.uk - former Google Search Quality for Your SEO
Yes!

28.
SearchBrothers.uk - former Google Search Quality for Your SEO
Link Building = Good

29.
SearchBrothers.uk - former Google Search Quality for Your SEO
Link Building = Necessary!

30.
SearchBrothers.uk - former Google Search Quality for Your SEO

31.
SearchBrothers.uk - former Google Search Quality for Your SEO
read.sc/brtb

32.
SearchBrothers.uk - former Google Search Quality for Your SEO
read.sc/w3.proposal

33.
SearchBrothers.uk - former Google Search Quality for Your SEO

34.
SearchBrothers.uk - former Google Search Quality for Your SEO
World Wide Web = Links

35.
Link Building 2018
Focus of Link Building?
SearchBrothers.uk

36.
SearchBrothers.uk - former Google Search Quality for Your SEO
Why?

37.
SearchBrothers.uk - former Google Search Quality for Your SEO
Conversions

38.
SearchBrothers.uk - former Google Search Quality for Your SEO
Brand
Awareness

39.
Link Building 2018
How To Build Links?
SearchBrothers.uk

40.
SearchBrothers.uk - former Google Search Quality for Your SEO
Don't Lose Focus

41.
SearchBrothers.uk - former Google Search Quality for Your SEO

42.
SearchBrothers.uk - former Google Search Quality for Your SEO
rel=nofollow

43.
SearchBrothers.uk - former Google Search Quality for Your SEO
read.sc/url.parameters

44.
SearchBrothers.uk - former Google Search Quality for Your SEO
ABL

45.
SearchBrothers.uk - former Google Search Quality for Your SEO
Know Your
Audience

46.
SearchBrothers.uk - former Google Search Quality for Your SEO

47.
SearchBrothers.uk - former Google Search Quality for Your SEO

48.
SearchBrothers.uk - former Google Search Quality for Your SEO
Long-term
Growth

49.
SearchBrothers.uk - former Google Search Quality for Your SEO

50.
Link Building 2018
Take Aways
SearchBrothers.uk

51.
SearchBrothers.uk - former Google Search Quality for Your SEO
Clean up your
backlink profile

52.
SearchBrothers.uk - former Google Search Quality for Your SEO
Stop wasting money on building
links that do not directly drive
convertible traffic.

53.
SearchBrothers.uk - former Google Search Quality for Your SEO
Focus on building
convertible traffic links
read.sc/linkbuilding

54.
Fili Wiese
SEO Expert
ex-Google Support Engineer
ex-Google Search Quality
→ Sign up for Advanced SEO Tips at online.marketing

55.
SearchBrothers.uk
former Google Search Quality for Your SEO