SEOCon 2021 - Andrew (RevoU)

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The document discusses 4 main strategies for building high quality, relevant backlinks for websites: 1. Researching a competitor's link profile to understand what strategies work best. 2. Releasing thought leadership content like studies and reports to attract links. 3. Establishing relationships with media sources to gain coverage. 4. Creating a wiki to track and organize ongoing link building strategies.

Marketing

Building High Quality & Relevant Links
To Your Websites (For FREE)
Andrew Prasatya
@AndrewPrasatya
RevoU

@AndrewPrasatya #SEOCon
https://backlinko.com/search-engine-ranking
Why it’s important? #1

@AndrewPrasatya #SEOCon
Why it’s important? #2
https://backlinko.com/search-engine-ranking

@AndrewPrasatya #SEOCon
What is High Quality and Relevant Links?
● High PA/UR & DA/DR [Moz / Ahrefs]
● Low Spam Score
● Healthy ratio of inbound vs outbound links
● Good distribution of linking domains quality
● Good quantity of content
● Good quality of content
● Relevant topics
High Quality Relevant

@AndrewPrasatya #SEOCon
Things We Will Not Cover Today
“Paid Backlinks”

@AndrewPrasatya #SEOCon
● Understand what works
● Replicate the strategies
Why is this important???

@AndrewPrasatya #SEOCon
#1 Referring Domains Analysis

@AndrewPrasatya #SEOCon
● Top websites that linked the most to your competitor / comparables
● The type of content that your competitors use to get links
Things you will learn

@AndrewPrasatya #SEOCon
#2 Pages By Links Analysis

@AndrewPrasatya #SEOCon
● The type of pages from your competitors/ comparables that obtained the most links
● Characteristic of the pages that attracted the most links
Things you will learn

@AndrewPrasatya #SEOCon
#3 Anchor Text Analysis

@AndrewPrasatya #SEOCon
● The specific anchor text that your competitors and comparables target/ success in getting links
● Which websites that gave them those links
Things you will learn

@AndrewPrasatya #SEOCon
#2 Releasing Thought Leadership Study

@AndrewPrasatya #SEOCon
● People need information and interesting data
● Most people too lazy/ don’t know how to get it
Why is this important???

@AndrewPrasatya #SEOCon
#2 Understand The Trends and Momentum
● Google Trends
● Social Media
● Social Listening Tools
● Google Analytics
● Public holiday
● Big product launch
● Rising Trends
Tools Momentum

@AndrewPrasatya #SEOCon
#3 Find Data Sources (Internal + External)
Internal
● Google Analytics
● Sales number
● Internal database
● Performance data
Firsthand External
● Survey (in-house)
● Survey (third party)
Secondhand External
● Google Trends
● Official Websites from brands
● Aggregator websites
(Tripadvisor, Traveloka)
● E-Commerce Websites
(Lazada, Shoppe, etc)
● Government websites (BPS)
● Data aggregator websites
(Statista, KataData)
● Social media (Spotify, Twitter)
● And Many more~

@AndrewPrasatya #SEOCon
https://clario.co/blog/which-company-uses-most-data/ https://www.visualcapitalist.com/top-100-product-searches-on-amazon/

@AndrewPrasatya #SEOCon
#3 Establishing Great Relation with Media

@AndrewPrasatya #SEOCon
#1 Create a list of relevant media

@AndrewPrasatya #SEOCon
● What your company is about?
● What problem you are trying to solve?
● What can you offer to the person & media?
● What areas the media can ask you more?
#2 Do a Brief Introduction

@AndrewPrasatya #SEOCon
● What are the information or data they need about your industry?
● What are their views about the situation of your industry?
● What are the challenges so far for them in producing a story about your industry?
● What kind of story they are currently producing about your industry?
#3 Ask Questions to Them!

@AndrewPrasatya #SEOCon
#4 Appreciate their work

@AndrewPrasatya #SEOCon
#4 Building a Link Building Strategies Wiki

@AndrewPrasatya #SEOCon
Research + Read
https://www.siegemedia.com/marketing/link-building-strategies
https://backlinko.com/link-building-strategies
https://ahrefs.com/blog/link-building-strategies/

@AndrewPrasatya #SEOCon
Create Wiki Tracking File

Thank you!
Andrew Prasatya
@AndrewPrasatya
RevoU

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SEOCon 2021 - Andrew (RevoU)

1. Building High Quality & Relevant Links To Your Websites (For FREE) Andrew Prasatya @AndrewPrasatya RevoU

2. @AndrewPrasatya #SEOCon https://backlinko.com/search-engine-ranking Why it’s important? #1

3. @AndrewPrasatya #SEOCon Why it’s important? #2 https://backlinko.com/search-engine-ranking

4. @AndrewPrasatya #SEOCon What is High Quality and Relevant Links? ● High PA/UR & DA/DR [Moz / Ahrefs] ● Low Spam Score ● Healthy ratio of inbound vs outbound links ● Good distribution of linking domains quality ● Good quantity of content ● Good quality of content ● Relevant topics High Quality Relevant

5. @AndrewPrasatya #SEOCon Things We Will Not Cover Today “Paid Backlinks”

6. @AndrewPrasatya #SEOCon 4 main strategies we will learn today! 1. Competitor Link Building Profile Research 2. Releasing Thought Leadership Story & Study 3. Establishing Great Relation with Media 4. Building a Link Building Strategies Wiki

7. @AndrewPrasatya #SEOCon #1 Competitor Link Building Profile Research

8. @AndrewPrasatya #SEOCon ● Understand what works ● Replicate the strategies Why is this important???

9. @AndrewPrasatya #SEOCon #1 Referring Domains Analysis

10. @AndrewPrasatya #SEOCon #1 Referring Domains Analysis

11. @AndrewPrasatya #SEOCon ● Top websites that linked the most to your competitor / comparables ● The type of content that your competitors use to get links Things you will learn

12. @AndrewPrasatya #SEOCon #2 Pages By Links Analysis

13. @AndrewPrasatya #SEOCon #2 Pages By Links Analysis

14. @AndrewPrasatya #SEOCon ● The type of pages from your competitors/ comparables that obtained the most links ● Characteristic of the pages that attracted the most links Things you will learn

15. @AndrewPrasatya #SEOCon #3 Anchor Text Analysis

16. @AndrewPrasatya #SEOCon ● The specific anchor text that your competitors and comparables target/ success in getting links ● Which websites that gave them those links Things you will learn

17. @AndrewPrasatya #SEOCon #2 Releasing Thought Leadership Study

18. @AndrewPrasatya #SEOCon ● People need information and interesting data ● Most people too lazy/ don’t know how to get it Why is this important???

19. @AndrewPrasatya #SEOCon #1 Understand your brand - Brand breakdown

20. @AndrewPrasatya #SEOCon #2 Understand The Trends and Momentum ● Google Trends ● Social Media ● Social Listening Tools ● Google Analytics ● Public holiday ● Big product launch ● Rising Trends Tools Momentum

21. @AndrewPrasatya #SEOCon #3 Find Data Sources (Internal + External) Internal ● Google Analytics ● Sales number ● Internal database ● Performance data Firsthand External ● Survey (in-house) ● Survey (third party) Secondhand External ● Google Trends ● Official Websites from brands ● Aggregator websites (Tripadvisor, Traveloka) ● E-Commerce Websites (Lazada, Shoppe, etc) ● Government websites (BPS) ● Data aggregator websites (Statista, KataData) ● Social media (Spotify, Twitter) ● And Many more~

22. @AndrewPrasatya #SEOCon https://clario.co/blog/which-company-uses-most-data/ https://www.visualcapitalist.com/top-100-product-searches-on-amazon/

23. @AndrewPrasatya #SEOCon #3 Establishing Great Relation with Media

24. @AndrewPrasatya #SEOCon #1 Create a list of relevant media

25. @AndrewPrasatya #SEOCon ● What your company is about? ● What problem you are trying to solve? ● What can you offer to the person & media? ● What areas the media can ask you more? #2 Do a Brief Introduction

26. @AndrewPrasatya #SEOCon ● What are the information or data they need about your industry? ● What are their views about the situation of your industry? ● What are the challenges so far for them in producing a story about your industry? ● What kind of story they are currently producing about your industry? #3 Ask Questions to Them!

27. @AndrewPrasatya #SEOCon #4 Appreciate their work

28. @AndrewPrasatya #SEOCon #4 Building a Link Building Strategies Wiki

29. @AndrewPrasatya #SEOCon Research + Read https://www.siegemedia.com/marketing/link-building-strategies https://backlinko.com/link-building-strategies https://ahrefs.com/blog/link-building-strategies/

30. @AndrewPrasatya #SEOCon Create Wiki Tracking File

31. Thank you! Andrew Prasatya @AndrewPrasatya RevoU

SEOCon 2021 - Andrew (RevoU)

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