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This content is uploaded by Skalegrow, a B2B marketing agency that helps companies in IT, tech, SaaS, and embedded systems grow with marketing. Visit our website: https://skalegrow.com/
2. MODIFYING TITLES AND
META DESCRIPTIONS
FOR BETTER
CLICKTHROUGH
Enhance click-through rates by refining titles
and meta descriptions. Use Google Search
Console to spot pages with low CTR, then
tweak titles and descriptions for improved
engagement. Focus on higher-impression
pages and consider structured data markup
for better search result visibility
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3. CONSOLIDATING THE
LIST OF COMPANIES
VIEWING YOUR
LEADERS' POSTS
Utilize LinkedIn analytics from individual posts
to identify target accounts that engage with
your leaders' content. Consolidate data over
time to reveal potential new accountsThis
data can be used for email, LinkedIn, and
Google campaigns.
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4. Leverage content clustering and internal linking
to strengthen your content strategy. Group
related website pages, identify linkable content,
and naturally insert links within relevant pages.
Enhances page rankings, boosts traffic to linked
pages, and drives increased leads and
conversions over time.
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CONTENT CLUSTERING
AND INTERNAL
LINKING
5. PARTICIPATING IN
VENDOR EVENTS
Participate in vendor events, showcasing customer
stakeholders to share positive experiences. Benefits
both sellers and customers, offering exposure to
new audiences and relevant accounts. Select
vendors with shared audiences and strong
partnerships for mutual growth, extending to
partner organizations as well.
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6. Leverage visitor tracking tools like Kickfire,
Leadfeeder, and LeadForensics to identify website
visitors. Intent intelligence tools such as 6sense
validate intent by comparing visited pages and
third-party data .Integrations with Google
Analytics, like in Kickfire and Demandbase, offer
deeper traffic insights. Success depends on how
effectively you utilize this data for growth.
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LEVERAGING VISITOR
TRACKING TO NAIL
DOWN YOUR
TARGETING
7. Use exit intent/popup tools like OptinMonster,
Picreel, Hellobar, or Thrive Leads to engage
website visitors before they leave. Customize
messages as questions, ebook promotions, or
webinar announcements. Experiment with
forms or banners across various pages to
determine the most effective approach, offered
by most exit intent tools.
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USING AN EXIT
POPUP TOOL
8. Create a free tool to drive significant traffic
and potentially capture leads, supported by
experts' experiences. Options include
outsourcing development, partnering with
tool providers for modules, or using
marketplaces like Codecanyon to white label
existing tools for use.
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BUILDING A
FREE TOOL
9. AUTOMATED SOCIAL
MEDIA PROMOTION
Automate social media sharing using
QuuuPromote, a platform that facilitates real
people sharing your content. It operates as a
two-sided marketplace owned by Quuu
creators. While Quuu aids content curation,
QuuuPromote promotes user content across
500+ niches. Consider researching reviews and
videos to assess its suitability for your business
before use.
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10. Utilize surveys for effective lead
generation, a method widely used by lead
gen agencies due to its success. Send
survey campaigns to relevant contacts via
email, social media, and other channels to
collect information and gauge prospect
intent. Consider using tools like Survey
Monkey, Typeform, Qualtrics, or Qualaroo
for advanced analytics and features.
BACK
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EXPERIMENTING WITH
SURVEYS
11. Leverage e-gifting platforms like Sendoso,
Reachdesk, and Postal.io to enhance
engagement with existing accounts and
prospects. Different from other techniques,
this approach strengthens relationships,
boosting the likelihood of customer
acquisition. As it's not yet mainstream, using
e-gifting platforms can set you apart from
competitors.
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USING AN E-GIFTING
PLATFORM
12. HIRING CREATORS AND
RELATIONSHIP
BUILDERS
Integrating content creation with relationship-
building for prospect engagement can be
transformative. This role combines content
creation, inside sales, and relationship building,
aiming for organic audience attraction,
particularly on social media.
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13. Need help analyzing your
marketing strategies or
developing your own
marketing campaigns? Our
team of experts can help.
Contact us today to learn more.
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WRITE TO US AT
INFO@SKALEGROW.COM