The PDF from my presentation at Internet Hungary 2009 in Tihany see http://bit.ly/dAnvc. Topics: defining 'broadband culture', why and how attention is the new currency, content 2.0 and the new pricing logic, the shift from mass media to niche media, why conversation beats monolog and why social media is CRM, the shift from push to pull, 'free gets you to the place where you can ask to get paid', how sharing generates income, the future of content, education trends, the end of control,
6. Imagine what this will do to your life...
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7. Social Media and Citizens Action
Social media has created a drastic increase in
transparency, and reduced citizens’ response
time to hours instead of days or weeks
26. How will this make money?
Behavior, habit & culture changes
always come first
Monetization is a possible
consequence (not a starting point)
Every large and engaged
audience can be turned into
money.
29. In Content, we must now reinvent how get paid!
Source: Universal McCann
30. Why I have spend $1000+ on iStockphoto
• Good quality images
• Finding the right photo is quick and easy
• The rights (licenses) are cleared
• The price is right (well... mostly)
• I don’t pay just for the content - I
pay for ease of use, peace of mind,
the interface, service & curation...!
31. Free gets you to
a place where
you can get
paid.
Quote by Fred Wilson, Union Square Ventures www.avc.com
40. Summary
1. Attract the right people by
publishing relevant
content
2. Get and hold their
Attention, build Trust
3. Think Followers not Users
4. Offer added values to
convert followers into $$
41.
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43. Thanks for your time
email me at gerd@mediafuturist.com
twitter.com/gleonhard
facebook: gleonhard
more presentations at
www.mediafuturist.com