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INinBiz v4.0


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The key idea was coming from this simple statement:
"I love to be surprised"
With everything being online now, segmentation being as expert as it could be thanks to CRM, how will I get surprised?
It follows up work I thought of, marketing wise for Nespresso:
and one on digital and viral marketing

Published in: Business, Technology
  • All ideas/concepts whatsoever, slide 11, may currently exist. in total faith and in that case, i didn t know it at the time i had these ideas springing to mind. I wrote about it in my blog in october 2010 and so on, and didn t check it up, it s to take on board a train of thoughts where to go, nothing more, nothing less.
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INinBiz v4.0

  1. 1. novations business in Henri Moufettal – Version 4.0
  2. 2. Personal info <ul><li>Well, I am a guy from last century </li></ul><ul><li>I trust gut feelings, then </li></ul>Source: Andy Terry Agenda: 2-4 Presentation 5-15 What I see 16 – 43 Examples 45 Extra slides And a source for these numbers
  3. 3. <ul><li>Gut feelings are true feelings, </li></ul><ul><li> Not useless ones </li></ul>Comfort Practical Values Community Creative At this time of the presentation, I should put % of online&offline people making coffee & presentation rely on numbers. of the viewers are wondering from where these numbers are coming from. So I choose to play music: By the way, these numbers are pure inventions
  4. 4. Why this ppt <ul><li>My working capital: Ideas </li></ul><ul><li>My experience: Operations </li></ul><ul><li>I know how to develop projects from assumptions, here I am looking to how ideas are framed for me.. </li></ul><ul><li>So this presentation intends to focus on how to generate ideas, providing a fit in the context. </li></ul><ul><li>“ Ideas are like children. Not only we should give birth to them, we need to develop and educate them” Daniel Picouly – Slide 13 on my Roll-out Philosophy </li></ul>
  5. 5. What is source of innovations <ul><li>Be disruptive, </li></ul><ul><li>Follow the flow </li></ul><ul><li>and go further </li></ul>
  6. 6. You <ul><li>can </li></ul><ul><li>may </li></ul><ul><li>should </li></ul><ul><li>might </li></ul><ul><li>could </li></ul>K now What I share Where I work What I dislike What I am interested in Who I am speaking to So D A R E More importantly, one great marketer of all time has said it: “I know that I don’t know”
  7. 7. Rethink the wheel not only its digital frame
  8. 8. Why? <ul><li>Digital fits in a space of 4 dimensions </li></ul><ul><li>So, it might at best twist it </li></ul>
  9. 9. I-communities of i -dentities <ul><li>To be clear, I am for CRM, just if it drives not all customer products/services offerings </li></ul>Community of i dentity Why? Focusing too much on details, we might miss the perspective
  10. 10. & sometimes missing the chance to let the corner speak Source
  11. 11. So when eyes are turning one way <ul><li>I balance meanings of datas </li></ul><ul><ul><ul><ul><ul><li>I synthesize them, look on the other side and to the in betweens </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Trust gut feelings & GO O O O O We can always realign </li></ul></ul></ul></ul></ul>
  12. 12. <ul><li>“ Identifying what a customer might want is not identifying clearly what (s)he wants. We know at best who (s)he is” </li></ul><ul><li>We might know the who , possibly the what ? so </li></ul><ul><li>Why and How ? </li></ul><ul><li>“ I like to be right, I love to be wrong” </li></ul>So at least we can discuss what good is.
  13. 13. Rolling out, a framing tool
  14. 14. SCM, a driving force to implement, an ecosystem for enablement Supplier Customers Area of Shanghai, Ngingo Bridge Roman Forum SCM Supply Chain Managemetn Source: Institutions (Financial, etc) A virtual entity, to a dynamic ecosystem From the ancient agora Entrepreneur agents Supplier Base Customer Base
  15. 15. Diversity is nurturing success For sure, sources of innovations Source: Source and Story Rebound on the French BBV rules: I love to think of sth Good, Beautiful & Real
  16. 17. Some possible ideas Draft a shape, submit to an search engine, find if already thought, drawn Foster strengths through the backbone of any economy: SMEs. Use communiy to set best suppliers network. Some speaks about location, location, location, promote arts through the places they were possibly taken Banking B2C sector: extend services (there are plenty) Offer to fill tax form and so on Airlines: Pick up heavy luggages so that we directly check in with our hand luggages More on – ideas They might already exist,. At the time, I did this presentation, please trust me, I didn’t know and it’s only to show a way of thinking
  17. 18. Some examples <ul><li>At home coffee – Slide 20 </li></ul><ul><li>TV show – Slide 28 </li></ul><ul><li>The Luxury watch industry – Slide 36 </li></ul><ul><li>Smartphones – Slide 44 </li></ul><ul><li>Hotels – Slide 45 </li></ul>
  18. 19. Coffee, different everyday Rethinking the coffee experience at home Florent Mathieu –
  19. 20. Executive summary <ul><li>Coffee is an every day commodities, which does no longer stand as particular in our everyday experience. </li></ul><ul><li>So, make it to stand out, via no longer refining through techniques and pure output but on involving the customers in the process. </li></ul><ul><li>“ Because it’s what I am” </li></ul>
  20. 21. Some players <ul><li>Starbuck’s : a second place from home to enjoy coffee </li></ul><ul><li>Nespresso: tasty & luxury </li></ul><ul><li>Senseo: Quick & Simple </li></ul>
  21. 22. Who <ul><li>Targetting the drinking population: </li></ul><ul><ul><li>Coffee in the workplace </li></ul></ul><ul><ul><li>Active population at home </li></ul></ul>
  22. 23. What <ul><li>Add emotions in the simple act of life of making coffee </li></ul><ul><li>Gather people around – Make it an experience </li></ul><ul><li>include the customers to roast their own grains of coffee </li></ul>
  23. 24. How <ul><li>Pricing </li></ul><ul><ul><li>Bag of 500g, 1 kgs, 2 Kgs of coffee beans </li></ul></ul><ul><ul><li>Standard Modern Roasting device from partnerships or subcontracted </li></ul></ul><ul><li>Tutorial on the web  community </li></ul><ul><li>Distribution through key & seen point of sales: </li></ul><ul><ul><li>Coffee shop, Supermarket… </li></ul></ul><ul><li>Keep in mind: </li></ul>(Perception - Expectation) (Acquisition Cost) + (Perceived Price) Perceived Value =
  24. 25. Why <ul><li>Leverage: </li></ul><ul><ul><li>Perception: Quality + “I” did it in proportions of… </li></ul></ul><ul><ul><li>Expectation: at least equal to standard coffee, it’s not quick but it is reflecting my values. </li></ul></ul><ul><ul><li>Acquisition Cost: higher for the customers as we now include them in the coffee creation </li></ul></ul><ul><ul><li>Perceived price: Balance with competitions </li></ul></ul><ul><li>Cost of implementing the new projects + Marketing </li></ul><ul><li>Savings to be included from Supply Chain and Ops </li></ul>(Perception - Expectation) (Acquisition Cost) + (Perceived Price) Perceived Value =
  25. 26. Coffee, Ticking map Comfort Practical My Values Community Creative Honesty Quality Peace of mind Simple Robust Delivered ID me in it Express Fair Engaged Services Supportive Empowering Innovative New & Old V V V V V V V V
  26. 27. Inside Out Source Picture:
  27. 28. Origins <ul><li>Exchange of workers between two departments of a company: </li></ul><ul><li>HR and shop floor workers etc </li></ul><ul><li>How to promote business values via the TV media </li></ul>Source TV: Source Mire:
  28. 29. Situation <ul><li>2 original concepts: </li></ul><ul><li>One idea: include real TV within the professionnal sphere </li></ul>Source: Source:
  29. 30. Space <ul><li>Paris is a crossroad, in the middle of a fertile France </li></ul><ul><li>Europe as well </li></ul>Source Picture: Source Picture:
  30. 31. Time <ul><li>Well, here, now, 2011, 2012? </li></ul><ul><li>90 days + 15 preliminary days where projects and ideas are discussed and selected </li></ul>
  31. 32. Action <ul><li>The Red Line: </li></ul><ul><ul><li>Develop your own business idea within a group </li></ul></ul><ul><li>Punctual challenges in parallel </li></ul><ul><li>In the context of entrepreneurship </li></ul><ul><li>Why? Culture of the candidates and diversity is an incubator of ideas and an accelerator of development </li></ul>
  32. 33. Why <ul><li>Understand Diversity on a fruitful wave </li></ul><ul><li>We have no petrol we have ideas </li></ul><ul><li> learn how to sell them </li></ul><ul><li>SMEs are the backbone of our western economy, management of services its essence </li></ul>Source: Source:
  33. 34. Inside out, Ticking map Comfort Practical My Values Community Creative Honesty Quality Peace of mind Simple Robust Delivered ID me in it Express Fair Engaged Services Supportive Empowering Innovative New & Old V V V V V V
  34. 35. Watch Florent Mathieu –
  35. 36. Who’s there <ul><li>Well, you know it </li></ul>
  36. 37. What <ul><li>A gift between generation </li></ul><ul><li>A statement of one’s value </li></ul><ul><li>A renowned craftmanship </li></ul><ul><li>And yes, it gives time </li></ul>
  37. 38. New Products? Maybe <ul><li>Wooden Watch, Glass Watch, </li></ul><ul><li>Pocket Watch, Ringsize Watch </li></ul><ul><li>Do we perceive time the same way everywhere around the world? </li></ul><ul><ul><li>Different Calligraphy </li></ul></ul><ul><ul><li>Different Usage </li></ul></ul>Think Global, Act Local
  38. 39. New Services <ul><li>RFID tag within to interact with devices, or to belong to an upon auth. community </li></ul><ul><li>Adapt model not only to hand, scaled to any wrists </li></ul><ul><ul><li>“ Big is too big, Small is too small” </li></ul></ul><ul><ul><li>This one is perfect </li></ul></ul><ul><li>Twin Watch: </li></ul><ul><ul><li>Focus on twin concept, Sharing both part of a unique material in two watches </li></ul></ul>Android’s model source: Interesting website exploring many dimensions in design:
  39. 40. Some Design 1 <ul><li>From car </li></ul><ul><li><< Wheel/Ream – Lights >> </li></ul>1 done in one hour and poor quality of photo, i do apologize, it s where work in team is best, BOM & Specs would be in future def.initions Pure metallic lines & Zen << 1 – 2 >> << Egyptian– Irregular Watch in Glass>>
  40. 41. The supply chain ecosystem <ul><li>Demand-driven market, what else? </li></ul><ul><ul><li>Expensive retail exposure </li></ul></ul><ul><ul><li>Catalog, e-catalog too impersonnal </li></ul></ul><ul><li>Articulate the information straight from retailers to suppliers, end to end </li></ul><ul><li>Partnership with other luxury sector </li></ul><ul><ul><li>Financial/Ops flexibility by common volumes purchased </li></ul></ul><ul><ul><li>Set up a whole line from dressing to watch to haircut </li></ul></ul>
  41. 42. Why <ul><li>“ We don’t own time, we can only aim to reinvent it” </li></ul><ul><li> Henri Moufettal </li></ul>
  42. 43. Watch out, Ticking map Comfort Practical My Values Community Creative Honesty Quality Peace of mind Simple Robust Delivered ID me in it Express Fair Engaged Services Supportive Empowering Innovative New & Old V V V V V V V V V
  43. 44. Smartphones <ul><li>A smartphone is not smart by itself </li></ul><ul><li>It’s an enabler to the smartness of the user </li></ul><ul><li>And the community </li></ul><ul><li>In fact this pres. says it all, an identity </li></ul><ul><li> </li></ul>
  44. 45. Hotels <ul><li>From booking process to fixed and variable costs </li></ul>
  45. 46. Questions <ul><li>Florent Mathieu </li></ul><ul><li>Linkedin </li></ul><ul><li>Internet ID ‘cause it’s unique: Henri Moufettal [email_address] </li></ul><ul><li>Presentations: </li></ul><ul><li>Blog </li></ul><ul><li>For any pictures you liked, go to </li></ul>
  46. 48. <ul><li>In a path linking A to B, going directly ? Ok, still we can be lean and of interest another way: </li></ul><ul><li>There is an interest from the A to the Z, to why , to the X, to the double you , to the ticking v, to the , to the , to the S, till we are, overtaking the , to have a pee, a surprising O, with no N, to the French , to the L, to the , waving to Jay, to the I, leaving the H, to the gee, the blossoming , and its He, to what did you say? ok let’s see, now ride the B. </li></ul>Travel from A to B