1. Q 5 how did you address/attract
your target audience?
By Giani Musto
2. Our target audience
The target audience for our film will be aimed towards is individuals at an age group predominantly
between 15 - 25. The reason for this is due to the fact that within a social group, friends get excited and
overwhelmed by the release of new films such as horror films creating an eager effect making them
want to watch it and gain the thrill the film offers. The younger generation who go and watch horror
movies place themselves within the situation the character is experiencing. in addition the feeling good
and adrenaline high often lingers long enough to remain within the audiences mind making the film a
success. moreover, for the male species of our younger generation, the attraction of horror films allows
them to conquer something that seems intimidating even though it poses no real harm.
Another target audience for our horror movie will be aimed towards couples of a younger generation.
This is due to the intimacy that occurs between a couple when scared. When watching a horror film, a
couple is able to get close as the male will tend to want to make the female feel safe and comfort her
with his heroic and brave actions. Therefore another target audience that will be aimed at from our
movie will be couples of the younger generation. In terms of gender, males would predominantly watch
our horror film due to the fact they are likely to be able to interact with the characters on screen and
handle the disturbing scenes. Women can interact with those on screen too but they would tend to
react differently in a more frightened way.
3. Aiming towards females
Due to the firs shot being a male coming out of the
shower naked, this ma attract the female segment of
our target audience due to the fact they may feel a
sense of voyeurism towards the topless actor.
Therefore, by incorporating voyeuristic shots towards
females, they population of females that will be
interested in our sequence will increase causing our
sequence to be a success.
4. Aiming towards teens
Moreover, the utilization of blood within the sequence will attract
the teenage segment of our target audience due to fact that they
might experience a sense of adrenaline due to the thought of
death because blood connotes danger, horror and death.
Therefore by incorporating blood, teenagers may want to find
out what occurred in order for them to gain the emotion of
excitement and sacredness proving them with a sense of thrill
and adrenaline.
5. Zombie films provide our target audience with the sense
of imagination, this is due to them wondering if these
catastrophic events could actually happen in the future
making them interested and want to watch more. In
addition, by providing our target audience with an
imagination of the future, this may make the audience
scared which will then intern accomplish the objectives of
our film and make it successful. Therefore, by making our
target audience think this apocalypse may have a chance
of happening, it will increase the amount of intimidation
it has on the audience making it a success in the horror
industry.
