AmbITion Scotland Roadshow South (Edinburgh): Katy Beale, Tate Twitter strategy 10.06.10
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AmbITion Scotland Roadshow South (Edinburgh): Katy Beale, Tate Twitter strategy 10.06.10
- 1. written by: Katy Beale : katybeale@gmail.com : www.katybeale.com Twitter Strategy Katy Beale
- 3. Send short 140 character updates to your “followers”
- 4. Receive updates from the people that you follow
- 5. Open conversations (@) or closed conversations (DM)
- 8. Why? Want people to know about what’s going on To stimulate conversation Highlight where and when people are talking about Tate Increase awareness and affinity Generate sales and footfall with content
- 9. How? Strategic: Day to day working group Wider steering group New role: Digital Communications Manager
- 10. How? Practical: Shared workload All tweeters use tweetdeck Social media calendar and schedule Regularity – 1-3 times a day Cross promoting content on other plat
- 12. Listen
- 13. Provoke debate
- 14. Interact
- 16. Inform Allow our audience experience Tate through twitter
- 17. Inform Offer up twitter previews and create that “in the know” feeling
- 18. Listen Look at what people are saying about Tate
- 19. Listen Know your audience - create tweets for specific followers
- 20. Provoke debate Ask for people’s opinion
- 21. Provoke debate Utilise hashtags to create a forum for debate e.g. #tatedebate Twitter feedback: more of same pls - it is what twitter is for - generating debate Dear @tate, please do discussions like these more often. Good to read all these different views @Tate Really inspiring debate. Would love to see more. Interesting to read the different points of view Nice to see the @Tate tweeter is responding to tweets and sending RTs. If you're not following @Tate you should be.
- 22. Interact Use RTs & offer thanks
- 23. Interact Take content cross platform
- 24. Interact Ask for UGC
- 25. Interact Ask for UGC
- 26. Incentivise Prompt ticket sales with info Use giveaways and competitions
- 27. Incentivise Create twitter only catering, shop and ticket offers and stories
- 28. Tate Twitter – The results May 2009: 10,000 followers June 2010: 104,836 followers No 3 most popular twitter feed from global galleries and museums (Sept 09) http://www.museummarketing.co.uk
- 36. Plus responding and interacting with other tweeters
- 38. Use tweetdeck or seesmic
- 39. Use url shortening sites e.g. bit.ly & ow.ly to track the number of click throughs
- 41. Tell people if it’s going to take a while to get back to them
- 43. Get in touch twitter: @katybeale katybeale@gmail.com www.katybeale.com