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Globally, the highest proportion of users aged 18-34, with those aged 35 over the fastest growing demographic
From US stats, there is a female bias and higher than average proportion of parents with young children and higher proportion of university graduates compared to most internet users
Why? Want people to know about what’s going on To stimulate conversation Highlight where and when people are talking about Tate Increase awareness and affinity Generate sales and footfall with content
How? Strategic: Day to day working group Wider steering group New role: Digital Communications Manager
How? Practical: Shared workload All tweeters use tweetdeck Social media calendar and schedule Regularity – 1-3 times a day Cross promoting content on other plat
Provoke debate Utilise hashtags to create a forum for debate e.g. #tatedebate Twitter feedback: more of same pls - it is what twitter is for - generating debate Dear @tate, please do discussions like these more often. Good to read all these different views @Tate Really inspiring debate. Would love to see more. Interesting to read the different points of view Nice to see the @Tate tweeter is responding to tweets and sending RTs. If you're not following @Tate you should be.
Use url shortening sites e.g. bit.ly & ow.ly to track the number of click throughs
Test out types of content and respond to the most popular using tools like Twitter Analyzer
Top tips - effective tweeting Develop a follower list of people including people who’s content you may want to RT e.g. music, arts, tech, etc Add hashtags to allow for tracking of conversations and subjects Make sure you are human
Respond to queries and DMs
Tell people if it’s going to take a while to get back to them
Have training internally to deal with possible sticky situations and how they will be dealt with
Twitter: 5 steps Benchmark against your competitors Work out what suits your resources Create targets within a strategic framework and give them a timescale Look at the measurables and how you will judge success Create a day to day task list with actions and responsibilities
Get in touch twitter: @katybeale firstname.lastname@example.org www.katybeale.com