Twitter for Libraries


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Webinar given to the Maryland Library Association on May 30, 2013.

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Twitter for Libraries

  1. 1. Twitter for LibrariesFrom Basics to Best Practices
  2. 2. IntroductionJessica KeyesDigital Content Manager@prairieskygalEnoch Pratt Free Library@prattlibrary
  3. 3. What well cover today:● My Twitter philosophy● What is Twitter and why choose it● How to tweet● Intro to best practices & strategy
  4. 4. Twitter can connect us.Why you should care:My Twitter Philosophy
  5. 5. My Twitter Philosophy@Toure & @MichaelEDyson"Who’s Afraid Of Post Blackness"#racetalkDec 5, 2011
  6. 6. http://twitter.comWhat is Twitter?
  7. 7. What is Twitter?● Online social networking platform● Users send and read text-based messages of upto 140 characters● Launched: 2006● Active Users: 200+ million● Tweets: 340+ million daily● Search: 1.6+ billion queries daily
  8. 8. A "tweet" looks like this:What is Twitter?
  9. 9. What is Twitter good for?● Stay up-to-date with library industry trends● Learn about current events and engage withpatrons about them● Connect with patrons individually● Respond to reference questions● Establish your brand online
  10. 10. What is Twitter good for?Call your patrons to thefollowing actions:● Join a conversation● Click a link● Engage offline
  11. 11. First things first.1. Open an account at http://twitter.com2. Choose a handle that is not-too-long andaccurately represents your library3. Do some searches on keywords that matter toyou, i.e. "library" or "Maryland" and start followingpeople tweeting about those subjects
  12. 12. How do I tweet?5 Kinds of Tweets:1. Commentary2. Articles3. Response4. News5. Events
  13. 13. How do I tweet?1. Commentary
  14. 14. How do I tweet?2. Articles
  15. 15. How do I tweet?3. Response
  16. 16. How do I tweet?4. News
  17. 17. How do I tweet?4. News cont.
  18. 18. How do I tweet?5. Events● Key Takeaway● Question● Conversational= Live Tweeting
  19. 19. How do I tweet?TechnicalRT = retweetMT = modified tweetHT (h/t) = hat tipvia = attributionDM = direct messageConversationalFB = FacebookBTW = By the wayw/ = withFF = Follow FridayOH = OverheardCommon Abbreviations:
  20. 20. How do I tweet?#(Hashtags) = Joining or starting conversations onparticular subjects● Work into the sentence where possible● Keep them relevant● Use a combination of your generated hashtagsand trending hashtags to expand your reach
  21. 21. ● Link to your Twitter account from your websiteand email newsletter● Mention it at in-person programs and events,particularly if you are using a hashtag● Include it in print materials● Follow influencers and engage with themHow do I get followers?
  22. 22. StrategyWhy approach Twitter strategically?● Focus your efforts● Increase efficiency● Maintain voice● Measure effectiveness● Improve response times
  23. 23. StrategyStrike a balance between:● Advertisements or Announcements● Tweets that demonstrate your personalityHowever you choose to define it—but make sure you define it.
  24. 24. StrategyKeep the socialin social media.Engagewith yourcommunity.
  25. 25. StrategyHow can you create value in your tweets?Create opportunities for followers to:● Join a conversation● Click an interesting link● Engage with you offline
  26. 26. Example 1: Applebees #Fail
  27. 27. Example 2: Oreo #Win
  28. 28. Example 3: Jello #huh
  29. 29. Recap1. Share2. Engage3. Inform4. Be Intentional5. Dont Be Boring
  30. 30. TY BFN(Thank you! Bye for now.)Jessica KeyesDigital Content