2.
Background to AmbITion Scotland <ul><ul><li>“ Getting Digital” report to SAC by Roger Tomlinson & Hannah Rudman </li></ul></ul><ul><ul><li>AmbITion pilot in England... </li></ul></ul><ul><ul><ul><li>holistic digital development </li></ul></ul></ul><ul><ul><li>Digital Britain report Digital Media IP Fund & 4iP Scotland: all provide a platform to talk about digital development </li></ul></ul>422m households with broadband now 538m by 2013 - 1/6th 4.1bn mobile users now, 10% growth 2010

3.
Every business is digital <ul><li>“ Company boards don’t recognise what IT is or what it does anymore. It used to be a thing that you used to increase productivity or automate processes, but that’s been done. Even CIO’s, who thoroughly understand enterprise IT, have been left behind by social IT - which they can’t control. Today’s technology is about communities.” </li></ul><ul><ul><li>Steve Prentice, Gartner (IT Consultancy) </li></ul></ul><ul><li>Every business is now a digital business </li></ul><ul><ul><li>Information is everywhere, and readily accessible </li></ul></ul><ul><ul><li>our customers are online </li></ul></ul><ul><ul><li>we can’t control the message </li></ul></ul>

5.
Growing up at different times = different understandings of where we’re at

6.
Digital natives/migrants

9.
http://getambition.com

10.
What digital developments? <ul><li>CRM, CMS driven websites, database integration, intranets, wifi, remote working, connectivity, ticketing, back-up </li></ul><ul><li>Productivity tools </li></ul><ul><li>Broadening digital channels and networks </li></ul><ul><li>HD Digital content capturing / recording kit </li></ul><ul><li>Upgrading networks </li></ul><ul><li>Content </li></ul>

11.
The AmbITion approach <ul><li>Risk assessment </li></ul><ul><li>Audit </li></ul><ul><li>Diagnostic </li></ul><ul><li>Develop a formal Business Case </li></ul><ul><li>Managed implementation </li></ul><ul><li>Continuous reflection </li></ul>

13.
Why does the AmbITion approach work? <ul><li>It’s not just about the technology! </li></ul><ul><li>It’s not just about the enlightened individual </li></ul><ul><li>Audit & Diagnostic is “cross-departmental” </li></ul><ul><li>Business cases embeds thinking and learning </li></ul><ul><li>Implementation is owned by the organisation </li></ul><ul><li>It’s scaleable </li></ul><ul><ul><ul><li>it changes organisations </li></ul></ul></ul>

15.
Ludus Dance’s 3 uses of film 1. Explaining their Products 2. Explaining the Process 3. Engaging with their audiences

16.
E.g. Explaining Ludus Dance’s Products

21.
Royal Liverpool Philharmonic’s key social media tools

22.
new opportunity: monetise/fundraise differently

23.
<ul><li>AmbITion Scotland: launched August 2009 </li></ul><ul><ul><li>£1.3m project, including innovation lab </li></ul></ul><ul><ul><li>Strategically linked with: </li></ul></ul><ul><ul><ul><li>Scottish Centre for Enabling Technologies </li></ul></ul></ul><ul><ul><ul><li>Scottish HEI’s with digitally focussed courses </li></ul></ul></ul><ul><ul><ul><li>GLOW </li></ul></ul></ul><ul><ul><ul><ul><li>Cultural Enterprise Office </li></ul></ul></ul></ul><ul><ul><ul><ul><li>4iP & Digital Media IP Fund </li></ul></ul></ul></ul>

24.
Where are Scottish arts organisations at? <ul><li>You get the zeitgeist! </li></ul><ul><li>Base technology levels a mixed bag </li></ul><ul><li>Most of you experimenting with social media </li></ul><ul><li>All want more scale, reach, impact, legacy and accessibility </li></ul><ul><li>Differing </li></ul><ul><ul><li>attitudes to notion of porosity/control of communications; </li></ul></ul><ul><ul><li>opinions about digitising artistic/live content </li></ul></ul>

26.
What do you want to do? <ul><li>Raise core digital/technological competency </li></ul><ul><li>Improve audience experience </li></ul><ul><li>Improve efficiency </li></ul><ul><li>Measure effectiveness/ROI </li></ul><ul><li>Innovate operations and biz models </li></ul><ul><li>Digitally distribute content </li></ul><ul><li>Innovate new digital-only content </li></ul>

27.
Participant Locations

28.
Programme <ul><ul><li>Involved, Associate, Partner level involvement </li></ul></ul><ul><ul><ul><li>Training, networking & learning: online & live events </li></ul></ul></ul><ul><ul><ul><li>Self-directed learning via online resources: </li></ul></ul></ul><ul><ul><ul><ul><li>Case study videos </li></ul></ul></ul></ul><ul><ul><ul><ul><li>On-demand webcasts of masterclasses </li></ul></ul></ul></ul><ul><ul><ul><ul><li>How To... Guides </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Toolkit </li></ul></ul></ul></ul>

30.
Partner Offer <ul><li>5 days AmbITion Consultancy </li></ul><ul><li>Opportunity to develop business case for AmbITion Scotland £fund (SAC/CS) </li></ul><ul><li>Signposting to other funding opportunities </li></ul><ul><li>Networking and learning opportunities </li></ul><ul><ul><li>events, online, evaluation </li></ul></ul>

32.
Associate Offer <ul><li>1 day AmbITion consultancy </li></ul><ul><li>Scottish Centre For Enabling Technologies input </li></ul><ul><ul><li>10 days of technology focussed consultancy </li></ul></ul><ul><ul><li>Possibility of entering competition for funded feasibility study </li></ul></ul><ul><li>Internships - students at Scotland’s HEI’s </li></ul><ul><li>Signposting to other funding opportunites </li></ul><ul><li>Networking and learning opportunities </li></ul><ul><ul><li>events, online, evaluation </li></ul></ul>

33.
<ul><li>The Scottish Centre for Enabling Technologies strives to increase the sustainability and competitive advantage of Scotland's creative companies by helping them exploit enabling technologies in the development of new products, services, systems and knowledge. </li></ul><ul><li>http://www.ictthatworks.org </li></ul>

34.
Involved offer <ul><li>Knowledge cascading - ideas on how to begin journeys </li></ul><ul><li>Networking and learning opportunities </li></ul><ul><ul><li>events, online resources </li></ul></ul><ul><ul><li>Signposting to other funding opportunities </li></ul></ul>

37.
<ul><li>Thanks for listening! </li></ul>