“Digital access to the arts and culture is extending, rather than
replacing, the live experience of the arts, and the Internet is now
playing a much broader role in arts engagement than simply acting
as a marketing channel. A significant minority use it not only to
consume and share artistic content, but also to create it; and over half
use social networking sites regularly. These latest findings from a
major survey of 2,000 adult Internet users appear to “confirm that
engaging with the arts through digital media is now a mainstream
activity”.
Arts Professional, announcing the Arts Council England, Arts & Business & Museums Libraries and Archives
council commissioned report by MTM “
Digital-audiences-for-arts-and-culture-november2010.pdf”>
Monday, 28 February 2011
>reach - via geolocative technologies
Monday, 28 February 2011
> scale and access via digitising the live
Monday, 28 February 2011
•Productions sold out
• Sold to a different demographic
• Audiences enjoyed the shared
experience: virtual production, live
people
•On-demand is not preferred
• Environmentally sustainable
Monday, 28 February 2011