How can Small and Medium Business Enterprises Leverage Social Media and the power of Online Communities - Thoughts by 2020 Social

Social Media for Small and Medium Businesses
January 2010

Who Are We
Public Relations
Strategy & Marketing
Strategy & Marketing
Sunil Agarwal
Managing Director
IITD, IIMA, MD of 20:20 Media
Gaurav Mishra
CEO
IIMB, Tata Group, Yahoo! Fellow at Georgetown
Dave Evans
Consulting Director
Author of ‘Social Media Marketing: An Hour a Day’
Organizational Development
Product Management
Enterprise Software
Gautam Ghosh
Consultant
XLRI, Deloitte, HP, Dell
Upasana Taku
Consultant
Stanford, PayPal, HSBC
KaushalSarda
Consultant
Capgemini CRM, Uhuroo Founder

What Do We Do
We build and nurture online communities for clients
help them build strong long-term relationships
with customers, partners and employees
to catalyze collaboration and innovation
trigger trial and purchase
and drive loyalty and advocacy.

Five Reasons Why Business is Social
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Consumer Generated Content
Collaboration
Collective Intelligence
Community
Conversation

What can Small Businesses Do ?
Some Thoughts

Build a Social Platform to Connect Multiple Campaigns
The big idea is to build a social platform to connect multiple campaigns.
The campaigns bring in members; the social platform ensures that they stay.
Campaign 3
Campaign 2
Campaign 1
Attention
Time

Lifestyle, Cause, Passion

What can Small Businesses Do?
1. Profiles
4. Integration with social platforms
2. Reputation systems
5. Social CRM
On Social Outposts
In the network
3. Ideation platform / Support platforms
6. Social advertising

Integration with LinkedIn
Source: http://advertising.linkedin.com/bizspark
Targeted CPC LinkedIn ads to drive leads to expert profile.
Direct interaction between experts and developers.

Integration With LinkedIn
Source: http://2020social.com/lead-generation
Targeted CPC LinkedIn ads to drive leads to landing page
Integration with community using LinkedIn API

Integration With Twitter
Source: http://exectweets.com and http://venturemaven.com
Community built around aggregation of tweets related to a professional group, event or keyword.
Voting, commenting and sharing on the aggregated tweets.

Role of a Social CRM Program
A social CRM program enables brands to listen to social media conversations, respond to them, track them over time, and eventually host conversations on their own community.
Consumers
Listen to social media conversations
Enthusiasts
Respond to conversations in public or privately
Entrepreneurs
Developers
Host conversations on own community

Ask Us How
2020social.com | contact@2020social.com| @2020social
gaurav@2020social.com
@gauravonomics
dave@2020social.com
@evansdave
gautam@2020social.com
@gautamghosh
upasana@2020social.com
@upasanataku
kaushal@2020social.com
@ksarda

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How can Small and Medium Business Enterprises Leverage Social Media and the power of Online Communities - Thoughts by 2020 Social

by Gautam Ghosh on Jan 22, 2010

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How can Small and Medium Business Enterprises Leverage Social Media and the power of Online Communities - Thoughts by 2020 Social — Presentation Transcript