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How can Small and Medium Business Enterprises Leverage Social Media and the power of Online Communities - Thoughts by 2020 Social

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Gautam Ghosh
Gautam Ghosh

How can Small and Medium Business Enterprises Leverage Social Media and the power of Online Communities and Social Technolohies to achieve their business objectives - increased sales, lower costs

1 of 13
Social Media for Small and Medium Businesses January 2010
Who Are We Public Relations Strategy & Marketing Strategy & Marketing Sunil Agarwal Managing Director IITD, IIMA, MD of 20:20 Media Gaurav Mishra CEO IIMB, Tata Group, Yahoo! Fellow at Georgetown Dave Evans Consulting Director Author of ‘Social Media Marketing: An Hour a Day’ Organizational Development Product Management Enterprise Software Gautam Ghosh Consultant XLRI, Deloitte, HP, Dell Upasana Taku Consultant Stanford, PayPal, HSBC KaushalSarda Consultant Capgemini CRM, Uhuroo Founder
What Do We Do We build and nurture online communities for clients help them build strong long-term relationships with customers, partners and employees to catalyze collaboration and innovation trigger trial and purchase and drive loyalty and advocacy.
Five Reasons Why Business is Social         !    Consumer Generated Content Collaboration Collective Intelligence Community Conversation
What can Small Businesses Do ? Some Thoughts
Build a Social Platform to Connect Multiple Campaigns The big idea is to build a social platform to connect multiple campaigns. The campaigns bring in members; the social platform ensures that they stay. Campaign 3 Campaign 2 Campaign 1 Attention Time
Lifestyle, Cause, Passion
What can Small Businesses Do? 1. Profiles 4. Integration with social platforms 2. Reputation systems 5. Social CRM On Social Outposts In the network 3. Ideation platform / Support platforms 6. Social advertising
Integration with LinkedIn Source: http://advertising.linkedin.com/bizspark Targeted CPC LinkedIn ads to drive leads to expert profile. Direct interaction between experts and developers.
Integration With LinkedIn Source: http://2020social.com/lead-generation Targeted CPC LinkedIn ads to drive leads to landing page Integration with community using LinkedIn API
Integration With Twitter Source: http://exectweets.com and http://venturemaven.com Community built around aggregation of tweets related to a professional group, event or keyword. Voting, commenting and sharing on the aggregated tweets.
Role of a Social CRM Program A social CRM program enables brands to listen to social media conversations, respond to them, track them over time, and eventually host conversations on their own community. Consumers ,[object Object],Enthusiasts ,[object Object],Entrepreneurs Developers ,[object Object],[object Object]
How can Small and Medium Business Enterprises Leverage Social Media and the power of Online Communities - Thoughts by 2020 Social

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How can Small and Medium Business Enterprises Leverage Social Media and the power of Online Communities - Thoughts by 2020 Social

  • 1. Social Media for Small and Medium Businesses January 2010
  • 2. Who Are We Public Relations Strategy & Marketing Strategy & Marketing Sunil Agarwal Managing Director IITD, IIMA, MD of 20:20 Media Gaurav Mishra CEO IIMB, Tata Group, Yahoo! Fellow at Georgetown Dave Evans Consulting Director Author of ‘Social Media Marketing: An Hour a Day’ Organizational Development Product Management Enterprise Software Gautam Ghosh Consultant XLRI, Deloitte, HP, Dell Upasana Taku Consultant Stanford, PayPal, HSBC KaushalSarda Consultant Capgemini CRM, Uhuroo Founder
  • 3. What Do We Do We build and nurture online communities for clients help them build strong long-term relationships with customers, partners and employees to catalyze collaboration and innovation trigger trial and purchase and drive loyalty and advocacy.
  • 4. Five Reasons Why Business is Social         !    Consumer Generated Content Collaboration Collective Intelligence Community Conversation
  • 5. What can Small Businesses Do ? Some Thoughts
  • 6. Build a Social Platform to Connect Multiple Campaigns The big idea is to build a social platform to connect multiple campaigns. The campaigns bring in members; the social platform ensures that they stay. Campaign 3 Campaign 2 Campaign 1 Attention Time
  • 8. What can Small Businesses Do? 1. Profiles 4. Integration with social platforms 2. Reputation systems 5. Social CRM On Social Outposts In the network 3. Ideation platform / Support platforms 6. Social advertising
  • 9. Integration with LinkedIn Source: http://advertising.linkedin.com/bizspark Targeted CPC LinkedIn ads to drive leads to expert profile. Direct interaction between experts and developers.
  • 10. Integration With LinkedIn Source: http://2020social.com/lead-generation Targeted CPC LinkedIn ads to drive leads to landing page Integration with community using LinkedIn API
  • 11. Integration With Twitter Source: http://exectweets.com and http://venturemaven.com Community built around aggregation of tweets related to a professional group, event or keyword. Voting, commenting and sharing on the aggregated tweets.
  • 12.