How can Small and Medium Business Enterprises Leverage Social Media and the power of Online Communities - Thoughts by 2020 Social
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How can Small and Medium Business Enterprises Leverage Social Media and the power of Online Communities - Thoughts by 2020 Social

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How can Small and Medium Business Enterprises Leverage Social Media and the power of Online Communities and Social Technolohies to achieve their business objectives - increased sales, lower costs

How can Small and Medium Business Enterprises Leverage Social Media and the power of Online Communities and Social Technolohies to achieve their business objectives - increased sales, lower costs

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How can Small and Medium Business Enterprises Leverage Social Media and the power of Online Communities - Thoughts by 2020 Social How can Small and Medium Business Enterprises Leverage Social Media and the power of Online Communities - Thoughts by 2020 Social Presentation Transcript

  • Social Media for Small and Medium Businesses
    January 2010
  • Who Are We
    Public Relations
    Strategy & Marketing
    Strategy & Marketing
    Sunil Agarwal
    Managing Director
    IITD, IIMA, MD of 20:20 Media
    Gaurav Mishra
    CEO
    IIMB, Tata Group, Yahoo! Fellow at Georgetown
    Dave Evans
    Consulting Director
    Author of ‘Social Media Marketing: An Hour a Day’
    Organizational Development
    Product Management
    Enterprise Software
    Gautam Ghosh
    Consultant
    XLRI, Deloitte, HP, Dell
    Upasana Taku
    Consultant
    Stanford, PayPal, HSBC
    KaushalSarda
    Consultant
    Capgemini CRM, Uhuroo Founder
  • What Do We Do
    We build and nurture online communities for clients
    help them build strong long-term relationships
    with customers, partners and employees
    to catalyze collaboration and innovation
    trigger trial and purchase
    and drive loyalty and advocacy.
  • Five Reasons Why Business is Social








    !



    Consumer Generated Content
    Collaboration
    Collective Intelligence
    Community
    Conversation
  • What can Small Businesses Do ?
    Some Thoughts
  • Build a Social Platform to Connect Multiple Campaigns
    The big idea is to build a social platform to connect multiple campaigns.
    The campaigns bring in members; the social platform ensures that they stay.
    Campaign 3
    Campaign 2
    Campaign 1
    Attention
    Time
  • Lifestyle, Cause, Passion
  • What can Small Businesses Do?
    1. Profiles
    4. Integration with social platforms
    2. Reputation systems
    5. Social CRM
    On Social Outposts
    In the network
    3. Ideation platform / Support platforms
    6. Social advertising
  • Integration with LinkedIn
    Source: http://advertising.linkedin.com/bizspark
    Targeted CPC LinkedIn ads to drive leads to expert profile.
    Direct interaction between experts and developers.
  • Integration With LinkedIn
    Source: http://2020social.com/lead-generation
    Targeted CPC LinkedIn ads to drive leads to landing page
    Integration with community using LinkedIn API
  • Integration With Twitter
    Source: http://exectweets.com and http://venturemaven.com
    Community built around aggregation of tweets related to a professional group, event or keyword.
    Voting, commenting and sharing on the aggregated tweets.
  • Role of a Social CRM Program
    A social CRM program enables brands to listen to social media conversations, respond to them, track them over time, and eventually host conversations on their own community.
    Consumers
    • Listen to social media conversations
    Enthusiasts
    • Respond to conversations in public or privately
    Entrepreneurs
    Developers
    • Host conversations on own community
  • Ask Us How
    2020social.com | contact@2020social.com| @2020social
    gaurav@2020social.com
    @gauravonomics
    dave@2020social.com
    @evansdave
    gautam@2020social.com
    @gautamghosh
    upasana@2020social.com
    @upasanataku
    kaushal@2020social.com
    @ksarda