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Leasing Social
Leasing Social

The document discusses the current and future impacts of social software for the leasing and asset finance industry. It defines social software as technologies that facilitate relationships and information sharing through social graphs, APIs, privacy controls, and interoperability. The document outlines how social software has evolved from broadcast to conversation-based models and provides case studies of companies in other industries that have successfully used social media to generate recommendations, buzz, and lead generation. It concludes by suggesting signposts for how the leasing industry can get the basics of social media right and use it to identify influencers, understand their concerns, and develop authentic content to generate actions like sharing, discussing, and applying.

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The current and future impacts of social software for leasing and asset finance Andrew Denton CHP Consulting Peter Thomas Manifesto Group @leasingsocial Breakout session Monday 24 October 2.30
Introduction ,[object Object]
Introduction ,[object Object],[object Object]
Introduction ,[object Object],[object Object]
Our aims ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is social software?
What is social software?
What is social software?
What is social software?
What is social software?
What is social software? ,[object Object],76 %
What is social software?
What is social software?
What is social software? ,[object Object],63 %
What is social software? The Group Social media in the FTSE100 – June 2011
TBG Digital Global Facebook Advertising Report 2011
What is social software?
What is social software? ,[object Object],[object Object],60 %
What is social software?
What is social software?
What is social software? ,[object Object],41 %
What is social software? ,[object Object],50 %
What is social software? ,[object Object],1 Trillion
What is social software? ,[object Object],1 Billion
Social software principles
Social software principles ,[object Object]
Social software principles
Social software principles
Social software principles
Social software principles ,[object Object]
Social software principles
Social software principles ,[object Object]
Social software principles ,[object Object]
How social software works
How social software works ,[object Object],0 .1
How social software works
How social software works ,[object Object],1 .0
How social software works
How social software works
How social software works ,[object Object],[object Object],[object Object],[object Object],[object Object]
How social software works
How social software works
How social software works ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Leasing today 0 .1
Leasing today Q: 1 .0 ?
The potential
Applying the 2.0 model to leasing ,[object Object],[object Object],[object Object],[object Object],[object Object]
Asset Finance Asset Finance is the answer to a question
Leasing influencers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Leasing 2.0
Case Studies
Gradwell
Gradwell ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sungevity
Sungevity
Sungevity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sungevity
Infor
Infor ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Psion
Psion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Gatorade
Gatorade ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
San Antonio Spurs/NBA
San Antonio Spurs/NBA
San Antonio Spurs/NBA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What ’ s holding you back?
What ’ s holding you back?
What ’ s holding you back?
What ’ s holding you back?
What ’ s holding you back?
What ’ s holding you back?
What ’ s holding you back?
Wrap: Signposts 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]

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Editor's Notes

  1. One of our aims is to help you get a grip on a more subtle and nuanced vision of social software. We don’t think it’s helpful to our industry to simple say ‘use Facebook, communicate on twitter’ . It’s far better to try and understand the principlesto help drive decisions on how social software can work. There is a lot of technical detail we could get into, but we think understanding few key technologies will help.