GWC14: Bastian Kneissl - Location based engagement: the star gate for interaction marketing
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Presentation from Bastian Kneissl talk at Gamification World Congress 2014
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GWC14: Bastian Kneissl - Location based engagement: the star gate for interaction marketing
- 1. Your partner for gamification and location based marketing MAPCASE
- 2. Company facts Founded 2011 21 Heads ISB and VCN Venture Capital MAPCASE
- 3. Incubators & Awards EXIST European Space Agency German Silicon Valley Accelerator MAPCASE
- 4. „Motivate people in a playful way to do more sports and open the door for advertisers“ MAPCASE
- 5. Location based Engagement: The Stargate for interaction marketing MAPCASE
- 6. MAPCASE 2005
- 7. MAPCASE
- 8. 2013 MAPCASE
- 9. MAPCASE
- 11. „Traditional advertising is inefficient“ MAPCASE
- 12. „The mobile device is the key access point into the users lives“ MAPCASE
- 13. „ Brands that leverage, engage and activate their social communities will come out on top “ MAPCASE
- 14. Branding Marketing Engagement Cycle Social Customer Dialog On Location Communication On Activity Communication Conversion Loyalty On location Targeting
- 15. MAPCASE Stargate
- 18. Badges Coupon
- 20. Contest Prize
- 21. Level 1Level 2 00001000 What is the average conversion rate of MAPtoSNOW coupons? Early Bird Cool Goodie A 10% B 6% C 2% calories MAPCASE
- 25. Bastian Kneissl Twitter: @BastianKneissl Mail: bastian.kneissl@mapcase.de MAPCASE
Editor's Notes
- Intro person Sports Enthusiast Gamification on Location
- - mdays
- - mdays
- - mdays
- Location based Engagement is the opportunity to interact with users on location using game elements
- People are standing on the St. Peters Square to honour the died pope Johannes Paul
- People standing at the same place and waiting to honour the new pope Franziskus Everbody uses a smartphone to remember the moment This shows how the media usage changed
- Marketing Mix Social Media became very famous 2014 Mobile device changed how media is used but did brands change how they do marketing?
- The new media landscape has changed how marketers reach their consumer With 5000 commercial messages each day we get overcrowded with ad dumps Content and Engagement marketing become the most powerful marketing asset build a lighthouse and let the advertising shine
- Make it easier for them to connect, creat, curate and build your community
- Targeting Atomic wants to reach Perfomance Skiers, ski fast, ski long distance, ski on flat hard slopes, age between 20 – 40 Branding Choosing Magazine, Banner ads, Sponsorships and Tesimonials Social Customer Dialog Try to communicate with core fan group The goal of all these meaures is: to sell products mainly in retail stores They have no real picture about the expenses they are spending Now the point comes where the smartphone is becoming the core communication device On Location communication: users using the web browser, facebook, twitter... on location, needs to be reached on location with high value on location ads On Activity Communication:
- The symbol for that is the Stargate You change the codes and the stargate rotates and opens the door to all kinds of planets in the universe
- On Location Communication How we do it: User starts the tracker screen, via GPS the App recognize where the user is and changes the design to the recent location, eG Sölden
- The new media landscape has changed how marketers reach their consumer Content and Engagement marketing become the most powerful marketing asset 5000
- The new media landscape has changed how marketers reach their consumer Content and Engagement marketing become the most powerful marketing asset 5000
- The new media landscape has changed how marketers reach their consumer Content and Engagement marketing become the most powerful marketing asset 5000