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From R&D+i to the Market: The PlayVisit Case Study - Gamification Europe 2018

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PlayVisit is a powerful authoring tool to create gaming experiences in the real world, through the use of geolocation technologies and Big Data. PlayVisit has been created based on the BEACONING R+D+I project (H2020).
Pau Yànez tell us about the PlayVisit project, the scientific framework behind the project and how it is disrupting the education and tourism markets.

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From R&D+i to the Market: The PlayVisit Case Study - Gamification Europe 2018

  1. 1. Reinventing the way people discover the world www.playvisit.com
  2. 2. Hello! Pau Yànez Vilanova @yabolb
  3. 3. The team Oriol Janés Lourdes García Co-founder & CTO UI/UX Game designer
  4. 4. The origins Budget: €5,9M Partners: 15 Countries: 9
  5. 5. Arnab, S. Holistic and modular approach for gamified and pervasive learning. 2016 The origins
  6. 6. The origins
  7. 7. Results Used in more than 15 countries around the World. Tested by more than 2,000 students of primary and secondary education Enjoyed more than 500 teachers of primary and secondary education And….
  8. 8. Context Aware Challenges Authoring Tool Was one of the most used tools in the BEACONING PROJECT Was considered as a “KEY INNOVATION” by the European Commission
  9. 9. And now… What? Can we create a product to help organizations to author LOCATION-BASED GAMES to scale up our business? There’s a market for this product out there? What other sectors can benefit from the use of geolocation technologies linked to gamification?
  10. 10. Reinventing the way people discover the world www.playvisit.com
  11. 11. Fact 125% TOP #1 Source: https://www.tripadvisor.com/blog/travel-industry-tourism-trends-attractions-activities-experiences-2018/ Historical & Heritage Tours
  12. 12. The solution A cloud-based platform with powerful authoring tools to create location- based playful experience, with no programming skills required, that can be integrated in any digital product (website or mobile App). The solution
  13. 13. How it works? PLAYVISIT STUDIO PLAYVISIT ANALYTICS Integrate experiences easily into your product using our SDK for: iOS | Android | HTML5 Analyze the performance of the experiences and make smart data-based decisions. PLAYVISIT SDK Create experiences using our powerful tools with geolocation technology and mini-games
  14. 14. 1. Game Dynamics How to create a game?
  15. 15. 2. Storytelling & Aesthetics How to create a game?
  16. 16. 3. The Core Engagement Loop How to create a game?
  17. 17. How do final users interact with the experience?
  18. 18. Analytics
  19. 19. How it works? Try it now!
  20. 20. Customers & Experiences “Those who trust us, educate us” COLA e COLABORADORES eventos #culture #travel #culture #tourism #transmedia #education #culture #education #culture #education #culture#education #culture Partners #education #VR #heritage #culture
  21. 21. Results EXPERIENCES CREATED > 500 TOTAL CUSTOMERS 65 TOTAL PAYING CUSTOMERS 11 From 20% to 80% of completion #culture #travel
  22. 22. Results Can we create a product to help organizations to author LOCATION-BASED GAMES to scale up our business? There’s a market for this product out there? What other sectors can benefit from the use of geolocation technologies linked to gamification? YES! YES! Cultural Travel, Cultural Heritage Retail
  23. 23. ¡Thank you! www.playvisit.com Más información: pau.yanez@geomotiongames.com Reinventing the way people discover the world

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