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www.groundsignal.com | @ground_signal | founders@groundsignal.com
Location-Based Audience Platform
We Give Marketers Superhuman
Powers
Ground Signal is a location-based audience platform that
gives brands the power to und...
Marketers have 2 huge problems right now
PROBLEMS
Marketers don’t have the
ability to search or discover
location-based so...
Data Whitespace: Major brands have massive gaps and undiscoverable social signals due to un-
tagged posts, notably, access...
PROBLEM 2: ACTIONABLE INSIGHTS
Lost identity and lack of information about who is posting and their value to the brand.
In...
SOLUTION: THE GROUND SIGNAL PLATFORM
Our infrastructure includes a war chest
of proprietary intelligence on more than
150M...
WE’RE HELPING BIG BRANDS WIN
THE GROUND SIGNAL PLATFORM
TECHNOLOGY
With the recent scale of
mobile and social,
location has transformed
from a simple data point
to
rich data layer.
Marketin...
“Micro-celebrities, long-tail influencers and
the location-graph is the future of
marketing and we have a 24-36 month
time...
"Ground Signal has provided the Loews Resort
properties with an easy-to-use tool that helps us
connect with guests that we...
“We are always on the lookout for innovative new
functionality that can help us take advantage of the
information that soc...
“Ground Signal has allowed Momentum to
engage socially on behalf of our clients in
new and inventive ways that help positi...
“Ground Signal has been unbelievable
resource unlike any other in helping us find
influencers specifically targeted to fit...
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Ground Signal Deck 9.2.15

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Ground Signal Deck 9.2.15

  1. 1. www.groundsignal.com | @ground_signal | founders@groundsignal.com Location-Based Audience Platform
  2. 2. We Give Marketers Superhuman Powers Ground Signal is a location-based audience platform that gives brands the power to understand and reach local audiences and individual influencers, anywhere in the world. ABOUT 20 People Offices: NYC, Boston, SF $8.2M Funding
  3. 3. Marketers have 2 huge problems right now PROBLEMS Marketers don’t have the ability to search or discover location-based social data. Marketers don’t have the actionable intelligence to make decisions in real-time or at scale. Access Insight 1 2
  4. 4. Data Whitespace: Major brands have massive gaps and undiscoverable social signals due to un- tagged posts, notably, access to social data by location does not exist anywhere in the market. Currently Discoverable Only With GROUNDSIGNAL PROBLEM 1: ACCESS TO DATA & USERS 7 People / 7 Posts 122 People / 137 Posts 91% of Social Data is Undiscoverable
  5. 5. PROBLEM 2: ACTIONABLE INSIGHTS Lost identity and lack of information about who is posting and their value to the brand. Influencer identified at Lowes Hotel in South Beach when she uploaded an untagged photo on 7/25/15. https://instagram.com/pavesiiina/ Limited Information From Source API GROUNDSIGNAL Profile Enrichments
  6. 6. SOLUTION: THE GROUND SIGNAL PLATFORM Our infrastructure includes a war chest of proprietary intelligence on more than 150M public profiles and 7B stories in every major location in the world. Our insights allow brands to engage their audiences at scale to drive business growth with a new level of precision and attribution. We give brands the power to understand and reach real-world audiences and individual influencers, in any specific location in the world. Ground Signal is the first and only player to unlock this extremely valuable location-based data layer. Access Insight War chest
  7. 7. WE’RE HELPING BIG BRANDS WIN
  8. 8. THE GROUND SIGNAL PLATFORM
  9. 9. TECHNOLOGY
  10. 10. With the recent scale of mobile and social, location has transformed from a simple data point to rich data layer. Marketing (PR, Brand, Influencer) Advertising (ad:tech) Product (Definition, Personalization) Social (CXM, Listening, Engagement) Market Research (Data, Analysis) CRM / Sales (Enriched Audience) THE LOCATION LAYER IS INFLUENCING MULTIPLE BUSINESS UNITS
  11. 11. “Micro-celebrities, long-tail influencers and the location-graph is the future of marketing and we have a 24-36 month timeframe to grab the largest return on investment. The best stuff, the stuff the sells the most, is always scaling the unscalable. If it’s scalable, that means everyone else is doing it, and that ruins the supply and demand of attention.” - Gary Vaynerchuk Entrepreneur and Ground Signal Investor
  12. 12. "Ground Signal has provided the Loews Resort properties with an easy-to-use tool that helps us connect with guests that we weren’t capturing before." - Piper Stevens Sr. Director of Brand Loyalty & Marketing Communications
  13. 13. “We are always on the lookout for innovative new functionality that can help us take advantage of the information that social media can provide. What we are most excited about in Ground Signal is that we do not need to be hampered by query creation to make sure we capture all relevant conversation around music festivals or sporting events that we offer. We are piloting Ground Signal for this exact reason, as we start to prepare for the 2016 Olympics in Rio. We’ve already gotten some quick wins – notably a key influencer for Sprite from a concert they sponsored that we would never have been able to find without the use of the Ground Signal platform (trust us, we confirmed this!). The potential in Ground Signal’s capabilities is the opportunity to truly maximize the value we get from key and often expensive partnerships.” - Molly Rutana Social Platform Strategy, Global Connections
  14. 14. “Ground Signal has allowed Momentum to engage socially on behalf of our clients in new and inventive ways that help position them as forward thinking companies. The platform has worked out fantastic in Experiential for finding and engaging with influencers and creating surprise and delight moments.​ On top of this, the new robust reporting features are allowing us to gather new insights into our audiences to optimize future campaigns in sports and entertainment, delivering actionable data that has real impact.” - Mat Ford Director of Digital
  15. 15. “Ground Signal has been unbelievable resource unlike any other in helping us find influencers specifically targeted to fit our needs. We've loved using the platform to find mobilizers and organizers for our events.” - Hannah Alter Business Development Operations

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