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Ses 8december08 Chicago

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Ashley J. Swartz
Ashley J. Swartz

Presentation at December 8, 2008 SES Conference in Chicago

Technology
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Presentation for SES Chicago, 8 December 2008 Ashley J. Swartz, CEO of North America ,[object Object]
Open Source, Real Time Media Search insight through stories ,[object Object]
[object Object],Why does search get all the credit?
Search gets all the credit…its human nature ,[object Object],[object Object],[object Object],[object Object],[object Object]
Proposition: Apples to Oranges ,[object Object],[object Object],[object Object]
Proposition: Understanding objectives will result in understanding of gains ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Search versus display
The Funnel: Best practices Search Display High Touch Low Touch
Opportunity: Leverage new display technologies to obtain search insight ,[object Object],[object Object],[object Object],[object Object],This is nothing more than portfolio planning or defining a ‘media mix’
Fast Forward: Storytelling is the semantic web ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web 3.0: The Bespoke Web ,[object Object],[object Object],[object Object]
[object Object],[email_address]
Definitions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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