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Your partner for
gamification and
location based
marketing
MAPCASE
Company facts
Founded 2011
21 Heads
ISB and VCN Venture Capital
MAPCASE
Incubators & Awards
EXIST
European Space Agency
German Silicon Valley Accelerator
MAPCASE
„Motivate people in a playful way to
do more sports and open the door
for advertisers“
MAPCASE
Location based Engagement:
The Stargate for interaction
marketing
MAPCASE
MAPCASE
2005
MAPCASE
2013
MAPCASE
MAPCASE
Social Media
Out-of-home media
Newsletter
PrintMagazine
PR
Events
Sponsoring
Display
TV
Mobile???
Ap
p
2014
Web
2005
MAPCA...
„Traditional advertising is inefficient“
MAPCASE
„The mobile device is the key
access point into the users lives“
MAPCASE
„ Brands that leverage, engage and
activate their social communities
will come out on top “
MAPCASE
Branding
Marketing
Engagement
Cycle Social Customer
Dialog
On Location
Communication
On Activity
Communication
Conversion
...
MAPCASE
Stargate
MAPCASE
Game
Mechanics
+
iLocation
Branding
Badges
Coupon
Scavenger Hunt
Goodie
Contest
Prize
Level 1Level 2
00001000
What is the average conversion rate
of MAPtoSNOW coupons?
Early Bird
Cool Goodie
A
10%
B
6%
C
2%
c...
170.000 Downloads
MAPCASE
60.000 Contest Participants
MAPCASE
1.2 Mio Badges
MAPCASE
Bastian Kneissl
Twitter: @BastianKneissl
Mail: bastian.kneissl@mapcase.de
MAPCASE
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GWC14: Bastian Kneissl - Location based engagement: the star gate for interaction marketing

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Presentation from Bastian Kneissl talk at Gamification World Congress 2014

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GWC14: Bastian Kneissl - Location based engagement: the star gate for interaction marketing

  1. 1. Your partner for gamification and location based marketing MAPCASE
  2. 2. Company facts Founded 2011 21 Heads ISB and VCN Venture Capital MAPCASE
  3. 3. Incubators & Awards EXIST European Space Agency German Silicon Valley Accelerator MAPCASE
  4. 4. „Motivate people in a playful way to do more sports and open the door for advertisers“ MAPCASE
  5. 5. Location based Engagement: The Stargate for interaction marketing MAPCASE
  6. 6. MAPCASE 2005
  7. 7. MAPCASE
  8. 8. 2013 MAPCASE
  9. 9. MAPCASE
  10. 10. Social Media Out-of-home media Newsletter PrintMagazine PR Events Sponsoring Display TV Mobile??? Ap p 2014 Web 2005 MAPCASE
  11. 11. „Traditional advertising is inefficient“ MAPCASE
  12. 12. „The mobile device is the key access point into the users lives“ MAPCASE
  13. 13. „ Brands that leverage, engage and activate their social communities will come out on top “ MAPCASE
  14. 14. Branding Marketing Engagement Cycle Social Customer Dialog On Location Communication On Activity Communication Conversion Loyalty On location Targeting
  15. 15. MAPCASE Stargate
  16. 16. MAPCASE Game Mechanics +
  17. 17. iLocation Branding
  18. 18. Badges Coupon
  19. 19. Scavenger Hunt Goodie
  20. 20. Contest Prize
  21. 21. Level 1Level 2 00001000 What is the average conversion rate of MAPtoSNOW coupons? Early Bird Cool Goodie A 10% B 6% C 2% calories MAPCASE
  22. 22. 170.000 Downloads MAPCASE
  23. 23. 60.000 Contest Participants MAPCASE
  24. 24. 1.2 Mio Badges MAPCASE
  25. 25. Bastian Kneissl Twitter: @BastianKneissl Mail: bastian.kneissl@mapcase.de MAPCASE

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