How Do The Classic “7PS” Of Marketing Stack Up In The Era Of Social Media? Back in the 1960s, marketing guru E. Jerome McCarthy introduced the “4Ps” of marketing to drive revenue growth: product, price, promotion, and place. That formula was later expanded to “7Ps,” and while they remain a sound starting point for any organization analyzing its growth strategy, the rules for implementing them have changed. Digital communication technologies are altering consumer behavior in ways McCarthy and his adherents could never have imagined. Here’s my own take on three new pieces of the puzzle that every growth-minded company needs to bear in mind. Additional reading @ http://shadoka.com/the-three-new-rules-of-growth-hacking.